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Marketo offers an industry-leading Web-based marketing platform for companies of all sizes to form and preserve engaging customer relationships. Marketo offers a nice suite of marketing tools, all of them are integrated in a single platforms and I think that this approach helps marketing departments to be organized and aligned. In spite of their suite of products, there are some features that, if you use other competitor's systems you will miss in Marketo. I would say to other marketers that they should try to access to as many demos of marketing software as they could. It does everything you could possibly want for marketing automation and the reporting features provide amazing insight. For the smoothest transition, you'll want to work with the account manager and get best practices early on. I like the fact that it's an all in one platform - email, programs, website targeting, analytics, and design.
Marketo is the leader in the marketing automation space and everyone wants to integrate with it, so it's probably a best bet for future growth. When working in the software there is the occasional lag time when navigating between e-mail and landing pages.
Be sure that whatever marketing automation platform you choose integrates with other CRM tools your company is utilizing. If you think you know how to do something within Marketo, seek out assistance from a Marketo representative because there several steps in different location needed to complete a small task. The level of customization you can build into Marketo allows me to scale the marketing efforts of our team from a systems standpoint, whether it be workflows (smart campaigns), building email and landing page assets, or integrating with other Launchpoint vendors or the Marketo API, I am able to use Marketo to implement scalable solutions to my company's automation needs. The Analytics section of Marketo (not speaking to RCE here) is very much "out of the box" reporting that doesn't allow for too much customization. As a consultant I've worked in many instances of Marketo and seen a lot of different types of problems being solved with great business and tactical results.
The Sales Insight plugin provides invaluable information to our Sales team on how leads and customers are interacting with our online presence and email.
I like how easy it is to clone campaigns and also how easy it is to customize each campaign or email. I am in the email editor a lot and I am not a fan of the text editor side, nothing lines up correctly when sending though Outlook. Make sure to evaluate your business needs and the features of the program match what you need accomplished. February 8, 2013 by Tara Jacobsen Going way beyond email newsletters, contact management or relationship management software is a tool that companies use to prospect, track and communicate with their prospects, suspects and customers. If you would like the basics about contact or relationship management software, please see below the reviews for additional information! So I LOVE, LOVE, LOVE Jeffery Gitomer and so when I saw he had a database coming out I was SUPER excited. So I used Office Auto Pilot for a year and a half and have a current client who is still using it. Well that is the end of the contact management software reviews, BUT I have had a number of questions come in that I thought were vital to making a decision so I thought I would shoot them out here!
Yep but with added functionality like web forms, shopping cart features, autoresponders, email capabilities, etc.
These services are sold by direct sales or networking people who you meet at your referral groups. Just off the top of my head, the cost to cobble something like that together is about $50 for a regular email newsletter service, $50 or so for the video email service, $50 or so for send out cards so you can remember to mail stuff, a couple hundred to your web guy to set up forms for you, a couple hundred to your graphic artist to do your email template, etc. Okay, if you made it to the bottom you are probably not just sending out email newsletters, you are probably thinking that you are getting ready to put together a comprehensive system and marketing plan. I currently use Sage ACT Pro 2012 as the company’s CRM and I wish to migrate to InfusionSoft. Does anyone have any experience exporting contacts from ACT and importing them into InfusionSoft?
If you have, were you able to import the notes and opportunities (as well as the subsections and record owners in the opportunities tab)?
Emem..I looped in my pal Paul who is a super Infusionsoft user (he is writing a book about it even!) Hope that helps!!! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. Built by marketers, for marketers - Marketo provides everything needed to achieve success quickly and scale as business needs grow.

Marketo’s software can handle clients with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. I think Marketo is specially great to segmentation and working with intelligent email marketing strategies.
But their pricing is better and I think is a good solution for little teams starting in content marketing or analytical marketing. Try to evaluate demos in depth, I know this is time consuming, but it's the only way to see what's different from Marketo against other softwares, and that's the way you can take the best decission. You have to do several steps to complete one simple step whether it is to build an email and create an event. For companies that use a lot of Salesforce custom objects and want to utilize the data on those objects for marketing campaigns, expect to need some assistance if you aren't a developer. However, if you are a company that utilizes SFDC Custom Objects heavily, be prepared to budget development time. From honing and optimizing the lead lifecycle (closing the gap between marketing and sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations. I feel that I have some good knowledge about databases because I have used so darn many of them over the years (5 in 7 years). After having gone through the pain of exporting my list, cleaning it up, importing it, getting people to re-opt in over and over and over, I have finally found a system that works for me! Basically it allows you to visualize exactly what steps of a marketing campaign you have, combined with a drag and drop interface that makes getting your marketing going a breeze! Of the ones that we are going to talk to about today, IS is far and away the easiest one to use! Adding a video to your email is as simple as dragging over a box and entering the number of the YouTube video.
Him being a sales guy, I figured that it would be all about sales and marketing, an internet database for the ages…sadly, it was way less than that! While they did not have a hand holder, I thought that the self-teaching training videos were well done and made it easy to learn the system.
So I get the Sales Caffeine newsletter from Jeffery every week and I thought, WOW, I am going to be able to crank those out looking beautiful like he does.
As I said, knowing that Jeffery is a sales guy, I thought he would rock out the internet leads.
Overall, I found it to be an okay database without some of the drawbacks that a couple of the ones had. Designating posts as protected was MUCH easier than any other membership software that I have used! Adding a product and putting up a web page literally meant going to one tab for adding sequences, hitting another area for forms, going into admin to do another function, and about 2 other things I can’t remember off the top of my head. The membership site plugin was not updated very often and broke frequently when WordPress updated their systems.
Now, I AM a graphic designer and I CAN write HTML code to emails, BUT in this day and age, why do I have to?
I have a number of them in my sphere and am always sad when they talk about things that their company has said which aren’t true. They are AMAZING if you are dabbling in a business and have a couple hundred people on your email list. The problem with not hooking that to your database or CRM is that you will have to take those orders and then transfer them into your database so you don’t miss repeat sales or upsells.
Interesting to hear it come up again (seriously it was 12+ years ago that I used it!) I have found my true love database but thank you for reading!!!
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. Since its foundation in 2006, Marketo has experienced enough momentum to make it the fastest growing marketing automation vendor on the market. Not very intuitive, but once you learn the language, you'll get the hang of things quickly. This is why it's extremely important for first-time Marketo customers to set up a proper naming convention to make reporting a bit easier in Marketo and for circumstances when you need to pull data into Excel.
Many people don't know this level of detail about how someone is interacting with your emails and website was possible.
These are just my impressions from using them and you will be happy to know that I have (finally) found the database love of my life and have settled down happily with Infusionsoft!
If you would like to see the Infusionsoft campaign builder in action, click the link and forward to 38 seconds.

Because IS is a contact management software (instead of just a database), we can schedule tasks and trigger events based off of what my team is doing. I can create a web form, set up some emails and assign tags and tasks in minutes (my record is 10 minutes soup to nuts).
I like to see what is going with my signups and other assorted stats and getting them on there is a little kerfuffly.
There are web form interfaces that you can use to get people into your database pretty easily.
It is a database that you can use to track your prospects and communicate with them but it does not have all the task management and the ability to sift and sort like the true CRM databases do. That said, I joined under the premise that they were building out a new interface and were going to be making things easier to use. I am not techy so don’t know more than that, but it was not a nice problem to continually have. There were no built in formats for emails or web forms which was a real pain when it came to making sure that I was sending out properly formatted email messages.
You DON’T want your videos on their own channel, you want them on YouTube, the second largest search engine in the world. I promise this is not a 15 minute sales call but a super honest opinion about what you should do.
You can send large email blasts, easily organise your contacts into specific groups, all emails, field changes etc are recorded in history against specific contact. There is one set of principles to learn, and everything works that way, from sending an email blast to setting up advanced reporting.
The thing I like the most is that they can create web form pages that you can use instead of having to call your website company every time you want to test something out. This seemed much more efficient than having to download your people into Send Out Cards before sending greetings. You DON’T want a video company, you want an email company whose sole goal is to keep up their approval rating with the email providers like AOL, gmail, Brighthouse and Comcast. When you use one of their web forms, the people sign up and then come to a page that has what looks like a confirmation that you signed up BUT which actually has to be clicked to get someone into their system. 1) you need the ability to sort people – no longer is it okay to send one message out to everyone. I sell it cheap to get people into my system and then send them a series of autoresponders that get them to purchase other, more valuable information or content.
The cool thing is that we do have access to some specials that are not available to everyone so if you do decide to check out Infusionsoft, we can hook you up right! Set up sales funnels, Set up auto tasks like emailing based on set conditions, It can link up to accounting programes and much much more.
Or when that person signs up to a form further down the sales funnel, it would stop sending them emails from the earlier campaign funnel emails. She doesn’t have to scrape around in her email to find them, she just goes to her tasks, finds them and then either calls them with a pre written script or emails them with a pre written email! I do our website stuff but know this is a prohibitive cost for many of our small business owners. I do not get any video emails except Eyejots because they are on a blacklist and they never come to my Gmail inbox. We had a client that we drove THOUSANDS of hits to and he got a handfull of signups because they actually entered the info into the form and hit submit but did not know about the stupid extra step they had to do. I just made an order form and hooked it to a tag in Infusionsoft and the process runs seamlessly.
They teach and hold your hand through creating good business practices and marketing funnels until you know how to do them yourself. I have specific tasks that I remind myself of (like sending a thank you note when someone comes to meet with me!) Overall, Infusionsoft keeps things that need to get done from falling through the cracks! They take the order, process the payment, send them the digital file, add the tag and then send out the emails for a predetermined time. To this day, I get an answer to my questions within 24 from my coach, even after we are done! 4) you need to be able to make web forms that funnel people into your database and get them on an autoresponder.

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