Marketing mix 7ps example,what is the best free video editing software for windows 7,mac sample editing software,media and video player free - For Begninners

Study Skills Strategies Apr 24, 16 09:19 AMNeed a certain boost to your Study Skills Strategies?
Business Plan Training Apr 11, 16 07:05 AMWorried or Anxious About Writing Your Business Plan?
Where you as an individual can find the right business training to upgrade your skill-set and get that promotion you want. My name is Martha and I have worked for over 30 years in various aspects of business and in various countries, right around the world. In light of a more service-oriented economy, marketers apply an extended version of the marketing mix: the 7Ps of marketing. Several years ago, British Airways created a mobile application for its Executive Club Program. The British Airways Executive Club mobile application is a great example of the extended marketing mix because it was a service that was introduced into the world when mobile technology (and hence mobile marketing) really began to take off.
Extend the Executive Club experience with a mobile application and allow members to track their miles, reservations, and flight information on the go. British Airways realized that a significant percentage of its e-mail subscribers open mailings with a mobile device. The application is easy to use and allows users to access any needed information (such as flight itinerary) at anytime.
Reviews, reviews, and reviews – understand what the customers think about the application overall and exactly why they like it or hate it. Make sure you implement new versions that will address product or service short comings and include what people want in the application – this is a collaboration between those making the application itself and the product owner of the application.
Applying concepts from the 7Ps of marketing is a great way to structure and analyze what you are trying to create and deliver to customers.
Promotion plays a role in the perception the possible target audience may have about your service.
Services marketing is that elusive concept which stays incomplete without a thorough understanding of 7 Ps. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies? You must have JavaScript enabled in your browser to utilize the functionality of this website. Or where you, the business manager who needs to get staff trained effectively, can do so within very reasonable budgets. A lot of the marketing experience has gone in the way of digital, but more recently, more mobile. However, it requires more detailed customer targeting and service delivery in order to deliver a great customer experience they customers are mobile.
The program allows airline customers to collect frequent flyer miles, make reservations, and manage flight schedules much more easier.

Looking several years back at this case study allows us to see the brand’s approach to an extended marketing mix more clearly with greater hindsight. This extra person is there along side with the club member ready to answer his or her questions at any time. A large contribution came from its e-mailing campaign that achieved the following results: mobile e-mail open rate of over 50%and a click-through rate of 25%. Again, we’ll use a mobile application as an example: companies need to make sure they are sending out something useful and simple to customers.
Reviews will give you a general indicator on what you’re doing right and what you can do better. We’re talking about the people working on the application in addition to product and process here. Mobile applications have a convenient way for people to find physical evidence through application store ratings. It can be used to think at a very high level as much as it can be used to analyze results in great details.
In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services being intangible, processes become all the more crucial to ensure standards are met with. These form the critical success factors for any service as evaluated by a possible customer.
Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. Mobile products and services make servicing the customer more accessible and instantaneous.
To illustrate how the extended marketing mix can apply for mobile marketing, let’s consider an example from British Airways. It’s available on the Apple App Store, Google Play Store, Windows Phone, and Blackberry App World.
In addition, it segmented the campaign down to four mobile platforms: iPhones, Androids, BlackBerrys, and desktop computers making it easy for people to download the right application for the right mobile device. Today, the British Airline Executive Club mobile application is considered to be one of the top ten airline applications. If you are considering making your own company mobile application, consider looking at tools like PhoneGap or working with a marketing agency that has deep experience in creating mobile applications. However, if you are doing something else, consider including material like case studies and customer stories on your website. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience.

The attributes of the product, vis-a-vis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation. Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers. Process mapping ensures that your service is perceived as being dependable by your target segment. This PPT template for marketing presentations can be used to decorate your presentations with unique colors and circular style.
Customers can order plane tickets anywhere without requiring access to a computer or even a phone call. You can measure by the number of people viewing or downloading such documents with Google Analytics. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence.
What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement. Many different promotional tools are often used like internet advertisement, special events, endorsements which happen out of the store or in-store merchandising like branded boxes from Custom Boxes Now, plastic dump bins and digital signage. Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron? Inside this PPT template you can find two unique slide designs with illustration and diagrams to be used in marketing presentations or product plans. They can simply get on the Internet with his or her phone and effortlessly order a ticket within minutes.
The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation.
Instead of the 4P Marketing Mix diagram, here we have added three additional events to the diagram Physical Evidence, Process and People, since these concepts are important in the marketing mix and conforming the essential 7Ps to effective online marketing. In this other diagram we have used a flower PowerPoint diagram style instead of the circular diagram. One of the essential elements of the marketing mix is people, so for example under People one of the Ps in the 7Ps of Marketing Mix you can consider adding the following concepts Employees, Management, Organization culture and the customer service orientation.

Video editing software free
Sound editing software online
Internet marketing online affiliate program
Convert video to mp4 en ligne

Comments to «Marketing mix 7ps example»

  1. 03.01.2015 at 10:55:19

    WwWwWwWwW writes:
    Greatest to keep away from FLV Player pSP.
  2. 03.01.2015 at 11:30:39

    vahid050 writes:
    Creators) that had bundled into their installation this program how to use video.
  3. 03.01.2015 at 11:55:39

    DolmakimiOglan writes:
    Nutrition continuing education courses on the app that is certainly worth a look vegas Pro and it is meant.
  4. 03.01.2015 at 21:45:13

    tana writes:
    Get rid of at least 1 of its different advocate you.