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In this lesson, we'll define the marketing mix and then focus specifically on one element of the marketing mix - place. Add important lessons to your Custom Course, track your progress, and achieve your study goals faster. The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system (place) to reach a specific group of consumers (the target market).


To better understand the marketig mix click on the below link to see a brief summary of the marketing mix for NIKE. Statement – Successful companies have different marketing mixes for different products. This element is used to ensure products are available at the right location at the right time.





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