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Services can range from financial services provided by the banks to technology services provided by the IT company or hospitality services provided by hotels and restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. While everyone knows about the 7 Ps of services marketing, the 8th P of Services Marketing has emerged in research very recently.
In integral services management, improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers. It has been recognized that overall profitability of a firm may be greatly impacted by focusing on not only at the top-line by improving sales but also focusing on the bottom-line by lowering over-all cost of delivering services.
It has also been established in research that process improvements deliver better standardization and hence better quality in services. Also did you read our article on the The 4 P’s of Marketing – The Marketing Mix strategies from which the 7 P Marketing Mix theory actually evolves?
How to do it: Building your Marketing Mix is relatively simple, but should be based on a deep understanding of the marketing sector you’re in. Understanding it in practice: defining your Marketing Mix is essential to establishing the company’s strategic position and to being able to connect with the right audience.
Are webinars a good lead generation tool and, if so, where do they fit in the overall B2B content marketing mix?  As with most things, the answer to this is – it depends. Thought Leadership: You might want to establish thought leadership in your industry by inviting luminary experts to share their expertise with your target audience, or having internal experts review case studies and share best practices. Educational: If you have a new product or service (especially in a new product category), you may need to educate your target audience on how the new product solves a problem they may not even be aware exists.

Demonstrations: Later in the buying cycle a product or service demonstration may be required either to show the product or explain the benefits. Now you have to decide which webinar registrants are contact acquisitions and which ones are sales-ready leads. Adobe Connect is a web conferencing platform, powering complete solutions for web meetings, eLearning, and webinars, on any device. All The vector mentioned are the property of their respective owners, and are either freeware, shareware, demo versions or public domain. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate the 8 Ps for services marketing, which was previously known as the 7 Ps only.
Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence.
In services management, often the variable costs are a lot more than fixed costs, and so incremental costs, if managed properly can have a huge impact on productivity. Quality perception is a crucial differentiating factor on services management and for long term sustainability of the same. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. For example, an alternative culture neighborhood in Rio de Janeiro is totally different from one in Sao Paulo, and so on. This involves both digital marketing such as affiliate links, FanPage, etc., and offline strategies such as outdoors and newspaper ads.

The four Ps (marketing mix) are about your own market placement and the harmony between the 4 P elements.
LUZ develops corporate management spreadsheets, including marketing and strategy spreadsheets, that will most certainly help you analyze your 4 Ps! This is a great way to provide value to your target audience and begin building a relationship with potential buyers.
So for services, a firm may greatly benefit through proper re-engineering of processes and remodeling the same if required to improve productivity at each stage.
Therefore, let’s walk through a practical example with a product that’s familiar to all of us: Bottled Water.
What you can’t do is sell a luxury product in places where they won’t be valued, or sell female products with advertisements aimed at men, and so forth!
There are also other strategies, such as psychological price, pay what you’d like, auctions, etc.

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