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Mark Knight answers that question by outlining his ten principles for success on Music Think Tank. Marketing and promoting music online has been very successful for independent artists and major record labels over the past few years. One of the major advantages of marketing your music online is that you can do it for next to nothing. Due to the promising rise of new comers in the music business, marketing one’s music could be somewhat difficult. This article lists several music marketing and promotional tips that you can do for free or for a low cost. This is an old method that has worked for years.  Choose your best songs and compile them in a CD then give them to your fans at shows, concerts, or other forums as free samples.
More and more artists are now using Social Networking sites for their music marketing tasks. This is basic but sometimes going back to the simple things will get you on the right track again.
Over the course of the last two years, I've been intensively researching and writing about the new music business for my bachelor thesis about this topic. I set out to develop a proper framework, as a way to fully acknowledge the reality created by the web and to use it to its full potential. In the tech world, we already speak about ecosystems when it comes to developers, APIs, et cetera. Instead of talking about an artist and a fanbase, which suggests a distance between the two, an artist (or label or brand) should now aim to be part of the interaction, by placing themselves in the center of the ecosystem.
Basically, it's a matter of connecting with your fans through passive and active observing and acting on the observations.

Online music marketing in conjunction with offline music promotion has allowed artists to reach millions of people, and sell millions of records. Why are more and more independent artist and major record labels using online music marketing more than offline music marketing? There are so many effective ways that you can market your music online that costs absolutely nothing! Many strive hard to find effective ways market their music.  The most important thing in marketing music is to be creative.
Remember to always carry your cards with you and then look for opportunities to give them away to your target market.
This method can create a noise about your band without having to pay a lot or nothing at all because the songs used are recorded previously or just low budget recordings. You can find huge numbers of free groups and newsletter services on the internet and choose a hosting company that will help you manage your email lists.
My main frustration with most advice I saw (and still see) popping up on the web, is that it's incomplete. This non-linear communication has destroyed the control record labels had over the market (peer-to-peer filesharing is non-linear communication for instance), however it has also enabled content to go viral and artists to get discovered.
Artists like Madonna, Lady Gaga, Die Antwoord, but also less mainstream artists are a good example of this. The party can help amplify your original message and if it makes enough noise it can pull in more people. Another great example of the ecosystem in effect is that of Twisted Music, Shpongle and Younger Brother.
The most profound result of this is that the business models originate from the ecosystem, by giving the people what they want.

This is to your advantage because as an indie artist you most likely don’t have a big budget to spend on marketing or promoting the release of your album. Think of ways that can help you market them without having to spend a lot or even nothing at all.
You can disperse them when you’re in conferences, concerts, seminars, trade shows, etc.
This technique is probably the most popular, cheapest, and fastest way to market their music since more and more people are now owning different kinds of high tech gadgets and becoming a member of two or more of these social networking sites.
Some of the advice is good, some of it not so good, but none of it is as good as it can be, because the entire framework is missing. Online marketing can save you a grip on marketing costs, so that more money can go into studio time. Remember that the band that you do this with is the same as your genre or you will be marked as a spammer by other members. It is important to remember the fact that the music itself is no longer the product (and perhaps never has been). You can sell those cds at venues and distribute a demo disk that is prepared for press and song contests you’ve decided to join in the future.

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Comments to «Marketing music websites»

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