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I know there are a few tutorials on the web about this but I wanted to show you how I do it. YouTube sends the most engaged quality traffic to the blog so it makes sense to focus on growing it as much as possible! Since the blog launched YouTube has established itself as the 4th biggest source of traffic to the site.
In the ideal world people will discover us on YouTube and either stay engaged with our videos on YouTube itself or visit our site. We want to create as many opportunities as possible to get repeat exposure to increase chances of people clicking through to our site with our YouTube marketing strategy.
We also want to make sure we are extracting key YouTube ranking metrics like subscriptions, comments & likes to increase exposure further. The first thing you need to do is prepare some resources that we will use across all of our videos. This takes some time to do but once you have prepared them you can reuse them over and over again across all of your YouTube marketing campaigns. One of the biggest problems with videos is you only have a short amount of time to capture & engage people or they move on to the next video. The average time watched metric also plays a critical role in the internal YouTube search ranking algorithm. I’ll share more tricks on getting people to stick around longer later but for now let’s just focus on the video intro.
We also want to consider that as people move through our videos, they are going to be forced to watch the same intro over and over again. So with that in mind we need to create a video intro that is short & snappy to get people to keep watching. I used Adobe After Effects to create my 6 second intro which contains my logo and brand colours. But it doesn’t have to be difficult and with a bit of elbow grease and a couple of hours you can knock out a professional intro. They are usually priced around $10-$20 each and can be very easily edited with Adobe After Effects.
Even with the paid templates I have always found Animoto a bit restricting but that might be because I’m comfortable editing video. As you can see there are a huge range of services available to create intro videos for just $5! Throughout the video we will want to display various calls to action depending on the context of the current video. Sometimes this might be to get people to visit an affiliate link or sometimes to follow you on a social network. Now what is really cool is you can actually add clickable external links directly into your video using Annotations! I have prepared a video below that shows you my various calls to actions as well as the clickable links! I really recommend you get comfortable with editing these templates in Adobe After Effects.
It really is a good idea to just spend a bit of time learning how to edit them yourself in Adobe After Effects. But as a video creator – all that does is take people away from our videos, reducing the chances of them clicking through to our site. So I created a bunch of video outros like the one below that groups together my relevant tutorials. One of these gets shown at the end of every video and by using YouTube annotations we can easily interlink all of our videos, get subscribers and visitors to our site.
I used Camtasia Studio (my editing software of choice) to produce this outro and although it looks tricky it’s pretty simple. Having this play at the end of every video is a huge benefit and keeps people moving around your content nicely! If you are going to use slides at any point in your videos, you will also need a background template to use. This is one of the easier things to create and that’s coming from someone that sucks at graphics!
Now you can use this as a background in PowerPoint or your video editing software of choice! If you didn’t know you can now upload a custom image to be used as your videos thumbnail.
This gives us extra opportunities to stand out in the search results and in the related videos sections. Sometimes you will see my logo in the bottom left corner of a video – this is just a semi-transparent version of my logo saved as a PNG. You should now have everything you need to create great videos that keep people engaged with you and your content throughout YouTube.
It might look quite daunting at first but even a novice can put all of this together in less than a day.
All of these little things add up to create a great user experience for your viewers but also serve to get as much value as possible out of YouTube.
YouTube recently moved over to a new channel design based on Google+ which has really improved things in terms of YouTube channel optimization opportunities. It has also introduced some new features that you can use to suck traffic back to your site!
This is the header image that spans across the top of your channel and you can put whatever you like on it!
When you uploaded your channel art you may have noticed a second option that says edit links.

If you click on the about tab of your channel you will notice you can add a description which makes it prime for YouTube channel optimization. Just write an honest statement of what your channel provides but also use this opportunity to include relevant niche keywords. If you look at my channel you will see I have selected a tutorial to use as the channel trailer. Underneath that you will see I have added a playlist I created (more on that later, important stuff) along with my popular uploads and last my most recent uploads.
So you have your video resources prepared and you have optimised your channel it’s time to take care of your YouTube video optimization. A side note, when creating your video remember you have less than 15 seconds to convince your audience to stick around. So now you have a video ready to upload, complete with your intro, outro and calls to action! Now before we start any kind of YouTube video optimization, we need to know which keywords we want to optimize it for.
It is also worth doing a few Google searches for your chosen terms to see if Google has any current video results on the 1st page. The title of your video should include your primary keyword as close to the start as possible.
The description also provides a few opportunities to scatter our keywords and improve on our Youtube video optimization from an SEO perspective. If you follow all of my youtube video optimization tips you will have also learned how to optimize a YouTube video for search engine as well. Then I write a unique description about the video weaving in my primary and secondary keywords where possible. This lets you get picked up for lots of extra long tails while making the most of the description field.
So before I unveil my secret twist to take advantage of this, enter your primary & secondary keywords. Remember the image before where all of my videos dominated the related video suggestions in the sidebar?
Upload it and this thumbnail will be used in search results & relevant video listings throughout the network. If you added any calls to action or outro to your video you need to head over to the annotations section. There are options on the right to mark the start and end point, along with where it should link to.
A lot of people skip over this but what it allows you to do is upload a full transcript of the video.
YouTube automatically syncs this up with the video which serves a couple of important purposes. It’s like having the video in article format, which is much easier for YouTube to digest and understand what your video is about.
This means your video will have even better chances of appearing for related searches and long tails!
I also use the transcripts when I post the videos on the blog here so they serve a few purposes and are well worth having. When you do a search on YouTube you can either get a video, a channel or a playlist returned as a result. A playlist is pretty much what is says on the tin, a list of videos that play in a predefined order. Give your playlist a keyword focused name – In this example I created a playlist targeting the term link building tutorials.
I kept it nice and simple with a title of The Best Link Building Tutorial You Will Ever See.
Now just repeat the process until you have added all of the videos you want to your playlist.
Click Edit to the right of your newly created playlist and you can edit the title and add a description. Just like you optimized video descriptions before, you can use this box to optimize your playlist description to rank for your target keywords. Once you have setup your playlist and let some time pass it will begin to appear in the search results!
I have to admit creating a bunch of playlists on YouTube has been on my to do list for a while now. But I thought I would share with you a couple of strategies I plan to use to take advantage of this. The first thing I want to do is go through all of my tutorials and assign each of them a very top level category. Off the top of my head I have content that could easily be broken down into categories like SEO, Link Building, Social Media & Traffic Generation.
Just like the example above I will create playlists that target broader industry terms like social media marketing. I know all of this seems like a lot of hardwork, so I thought I would share all of my stats with you. You know everything you need to know about YouTube video & channel optimization and if you follow my best practices you have also learned how to optimize a YouTube video for search as well!
In the next part of the series we will be looking at some tips and tricks to get YouTube subscribers and views for your channel. Hey Matt very informative, I will reading the entire post and implementing this youtube method tonight after the grind…. Do you have a simple backlink strategy for videos that aren’t ranking after doing all of the above? Excellent as always, but i have a question do you do any backlinking to your youtube videos or social bookmarking to get them ranked ?

And, although I’ve been answering these questions as they come, I thought it would be WAY easier to consume the information (my step-by-step YouTube process) if I put it all together in a course. The thing is that my entire business is about helping you – so I not only value your opinion, I need it.
I will be doing trainings about topics people specifically ask me to teach on anything related to YouTube marketing. So if you have questions that require me to be technical or unethical, I won’t be able to teach on those topics. Please leave your comments and questions about YouTube Marketing or anything else that’s on your mind below. You can start right here with this FREE cheat sheet that will give you 50 Quick-n-Easy Tips To Help You Find Your Voice and Rock Your Blog. Enter your email address to subscribe to this blog and receive notifications of new posts by email. The excellent features and popularity of YouTube make it a valuable marketing channel for you to spread great information about your business. Individuals and businesses are using YouTube for sharing videos of promotions, instructions and entertainment. You can show yourself to be an expert at what you do, share videos of your products and how they work, solve a problem, express the personality of your brand, and much more. One great YouTube feature is you monitor the feedback you receive from your video which provides an opportunity for you to provide  excellent customer service and feedback of your own for your business.
YouTube marketing is truly valuable for those businesses with only limited distribution channels.
YouTube marketing gives you the ability of revisiting previous events by showing the video footage.
YouTube marketing is a great way to highlight and explain your products or services through video. I’ve got some suggestions for your personal blog you could be enthusiastic about hearing.
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For a particular coffee supplier, for example, he or she has the chance to post coffee tasting events and tutorials. If you will be running an event, you will have the opportunity of sharing the highlights through the use of YouTube. They are able to effectively post videos about the proper way of installing a product or using a service. This heated plastic is also kept moving rapidly to prevent any premature hardening or deformities on the finished product. Gossip news football Without a single doubt, both men and women enjoy reading the juiciest gossip and. It is also the state that enlivens or empowers the well known Law of Attraction into helping one manifest whatever their Heart desires.
It functions an increased 3″ coloured sunlight-readable touchscreen LCD with built-in basemap ideal for that most rugged terrains where you will need a navigator essentially essentially the most. Video Marketing is the #1 Way to Warm Up Your Prospects and Generate Red Hot, Highly Targeted Leads. They will also have an idea on how to use it correctly after they buy it from you and can give them examples of other ways to utilize your products or services. This mainly includes the process of uploading video tips and video tutorials and answering questions. He or she can also post a video footage of the interviews involving people who have tried the varieties of coffee. Garmin golf gps comparison Updates might possibly consist of your great deal more intensive space maps, Bluetooth capability, voice recognition and affect the sound inside lifetime of flip.

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