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FieldStar is the trading name of FieldStar Network Ltd, registered in England under company number 7240698. For more information on what cookies are and how you can manage and remove them click here. From the dawn of time people with things to sell have been using stories to attract, engage, and retain customers ala #optimize.
Google’s recent update for Google Maps for Android included a new gaming element which is tied to its “Latitude” location app.  This new update includes an overall leader board among friends and it leader boards by location. Clearly Google has a plan to incorporate their check in service with Google+ and adding the gaming aspect is another indicator that Google is serious about fighting for this space.  Will all this be enough to steal significant market share from heavily entrenched Foresquare?  Stay tuned! As Google expands its footprint, it should come as no surprise that eMarketer predicts Google will surpass Facebook in display ad sales in 2013. Time to Weigh In:  Have you incorporated storytelling into your content marketing strategy? About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing.
Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.
To say that the digital marketing industry moves rapidly would be a considerable understatement. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news. Some news sources break AdWords developments so fast you’d think they were constantly hitting refresh on the official Inside AdWords blog.
Another must-read for search marketers, Search Engine Watch provides a wide range of coverage of everything that’s going on in digital marketing.
Over the years, SEJ has grown from a small but dedicated blog into a diverse and reliable source of Internet marketing news with its finger on the pulse of everything search, social, SEO, and content. The SEM Post, run by Jennifer Slegg, is always one of the first sites to break news stories about the industry’s biggest events, and I’m sure that even the “big boys” of Internet marketing news have been beaten to the punch by the SEM Post on at least a couple of occasions. I feel like every time I mention Moz here on the WordStream blog I end up gushing about how great they are, but it’s hard not to. Although our friends at Distilled have an office in New York, I personally think of them as our comrades across the Pond, as their main office is based in my former home of London. Barry Schwartz’s blog, Search Engine Roundtable, is another essential read for Internet marketers. Media Post is one of the most comprehensive online advertising, digital marketing, and media news sources out there.
Whenever anything of note happens in the social media world, Social Media Today is often among the first to report on it. Although SocialTimes is not an independent news site, but rather a site owned and operated by AdWeek, that doesn’t diminish the quality of its coverage or its value to social media marketers.
One of the things I like most about Social Media Examiner is that it isn’t content to merely report on the news, but also offer actionable tips on how you can use it.
Just over 10 years ago, Pete Cashmore launched Mashable from his home in Aberdeen, Scotland.
Unlike other aspects of digital marketing, there is very little actual news on which to report in the realm of content marketing.
Few organizations have done as much to advance content marketing both as an industry and to industry than the Content Marketing Institute.
I first discovered CoSchedule thanks to its Headline Analyzer, a remarkably nifty free tool that evaluates the strength of your headlines. Similarly to content marketing, the burgeoning field of conversion rate optimization is also difficult to define from a news perspective. Like Unbounce, Optimizely manages to make an awesome product and maintain an equally impressive blog. The KISSmetrics blog publishes some of the most fascinating, actionable marketing content you’re likely to find.
Although The Verge’s editorial range is incredibly wide, covering everything from robotics technologies to virtual reality, it’s also an excellent source of breaking news for what’s going on in search and social media. Ars Technica is similar to The Verge in that it covers a huge range of topics, but its news reporting is among the very best the Web has to offer. Thank you so much for those sources, I knew most of them but some I see for the first time.
I know it's not really a blog, but gotta leave a big plug for the Online Geniuses Slack Group. Not a pure news source per se, but have pickup up so many knowledge bombs in real time that it is very worth mentioning. We start the first of many social media gaffes with Facebook sparking a global bomb scare with it’s new disaster response feature. When a deadly attack happened in Lahore at the end of March, Facebook sent it’s safety message not just to those in the area, but to users in different countries, sparking panic that something had happened they weren’t aware of.
Snapchat’s face swap and filters have become huge over April, (and are said to have surpassed Instagram’s numbers) with filtered images appearing everywhere, Snapchat is doing a great job of staying relevant.
It did land itself in a little bit of bother, with people accusing a ‘Bob Marley’ Filter available for a day (420) as not only racially insensitive, but rather unfair that the musician only be remembered for his connections to recreational drug use than for his music. It’s easy to get caught in the flow of social media, and to post something you probably shouldn’t of in the name of getting engagement, but this doesn’t always go the way you expect.
Wentworth Miller found fame in ‘Prison Break’ and once the series ended, his mental health suffered, and he gained weight, which is something he has spoken about since. When Miller called Lad Bible out on poking fun at a time in his life he was dealing with severe depression was in bad taste, they were quick to put out a public apology that they had got it wrong.


Carlsberg is definitely not one to let us down with an ad campaign, and their latest offering is no exception. In a brilliant use of topical advertising, Spotify has created a subpage of it’s website, where you can see which Game of Thrones character you are by the music that you listen to. Hellman’s are spending a huge ?10 million on their summer marketing campaign, which will bring a huge variety of sauces to the market just in time for BBQ season. Google released an announcement at the end of March that after 15 years of AdWords, they want to make the next 15 years just as relevant. The Tokyo 2020 Olympics may have faced a small set back when the logo they had originally settled on in September was actually plagiarised, so they were literally forced back to the drawing board. As reported by biz report, Malijet have conducted a new study that reveals us Brits are 63% more likely to open an email which used an emoji in the subject line.
But it looks like it’s just us Brits that are enjoyed those sarcastic little faces, as using emoji’s in the US was nowhere near as high an increase, and sometimes open rates actually fell.
For those of you who may have been under a rock this month, Her Majesty The Queen turned 90, meaning lots of celebrations across the country, and brands really went with it!
The Drum put together a really great round up of what various brands got up to, which you can see in full here. From one Queen to another was a notion used by Disney UK and Marvel UK, which allowed brands to link their own agenda whilst still linking to the Queen’s Birthday. Marks and Spencers went quite simple in their tweet, sending their returns to the Queen with a picture of one of the processions past Marks and Spencers.
Finally, I think the most drastic change by a brand to celebrate this occasion was Burger King rebranding as Burger Queen for the day. And all of this tweeting seems to have reached the Queen, as she is now searching for her own digital PR specialist. Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Viral Marketing is based on effects studied in the social sciences, particularly Social Media Marketing and the most effective types of promotion on the different channels – for instance Facebook and Linkedin can have a much different method for attaining the best result.
The infographic above from the Content Marketing Institute takes us all the way through the evolution of content marketing and provides some meaningful insight into what companies have done in the past to generate results. That’s right, social media giant Facebook is expected to reach 5.1 billion in ad sales revenue in 2012, according to eMarketeter. We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged.
In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. From breaking headlines to in-depth analysis of emerging trends, these publications will see you right when it comes to the bleeding edge of digital marketing.
Obviously the definitive place to get (officially sanctioned) news about new AdWords features, the AdWords blog is the news source for PPC marketers who need to know what’s going on as it happens. The publication also organizes and hosts the hotly anticipated Search Marketing Expo (SMX) conference every year. Although SEW does offer breaking news and timely content, it also provides analysis of developing trends and actionable how-to articles that will help you become a better search marketer. SEJ is also in the events business, running the impressive SEJ Summit, and also hosts the Marketing Nerds podcast, a series that’s as entertaining as it is informative.
If you want to stay up-to-date on what’s going on in search, be sure to subscribe to the SEM Post’s RSS feed and follow them on Twitter – they usually update several times per day, making it one of the best places to keep up with our rapidly changing industry.
One of the digital marketing industry’s best-known and most-loved companies, Moz also creates top-tier content about content, SEO, and wider digital marketing trends. Aside from my affinity for the Distilled team as my fellow countrymen, Distilled is one of the best sources for content relating to PPC, SEO, and digital strategy.
Few news sources, independent or otherwise, manage to combine breaking hard news coverage with analysis and context the way Search Engine Roundtable does, and between the daily recaps, the active and engaging forum, and the regularly posted video content, there’s more the enough to keep even the most diligent newshound satisfied. Although their coverage is diverse, ranging from TV audiences and print circulations to social media and search marketing, the quality of their editorial standards certainly doesn’t suffer for it, and they’re often among the first to break major stories. Covering everything from venture capital developments to trends in entrepreneurialism and striking out on your own, Small Business Trends also boasts great coverage of many aspects of digital media and marketing, making it a worthwhile addition to your (rapidly growing) reading list. Featuring a wide range of content beyond its hard news coverage, SMT is an indispensable ally to social media marketers who need the latest news as it happens. In fact, SocialTimes is one of the very best places to get social media news from an advertising-centric perspective, a relative rarity today, despite social media advertising’s rapidly growing popularity. This blend of hard news and applied strategy should put SME on every social media marketer’s to-read list, preferably over a nice hot cup of coffee first thing in the morning. Ever since they shocked pretty much everyone with their radical approach to corporate transparency, the Buffer team has continued to raise eyebrows and the bar with the quality of their content and their timely insights into trending topics.
Today, Mashable is one of the titans of Internet publishing, boasting a social media following of tens of millions and some of the best marketing news content out there. When there is, it’s usually tangentially related to a more newsworthy industry, such as SEO, rather than considered an entity unto itself. Granted, Copyblogger is a little light when it comes to breaking news, but then again, content marketing isn’t exactly the most newsworthy topic, in the truest sense of the word. For many years, CMI has been the most vocal advocacy and support organization for content producers of all types, and the CMI blog and whitepapers are nothing short of essential reading for content marketers. However, with more marketers than ever before paying close attention to the adjustments and optimizations that allow them to wring every last drop of value from their initiatives, I wanted to include a section for blogs and resources that you’ll find as valuable as I do.
Aside from being the home of the inimitable Oli Gardner, whose witty (and sometimes colorful, mildly NSFW) blog posts are as entertaining to read as they are useful, the Unbounce content team produces some of the best CRO content on the Web.


I’m consistently impressed by both the quality and frequency of The Daily Egg’s content, and when it comes to a solid all-round blog that covers a wide range of topics relating to CRO, it’s one of the best.
From how to leverage emotions to increase email signups to optimizing your landing pages, there’s something for every digital marketer. However, unlike many miscellaneous sections, just because these resources aren’t easily categorized doesn’t make them any less valuable or worthwhile. In addition, The Verge offers some of the snappiest, liveliest writing I’ve come across online – a genuine pleasure in today’s oversaturated media environment.
Aside from its always-timely reporting on the hottest trends and breaking news in search and social media, Ars Technica’s fearlessly independent editorial stance is both a reminder of what Internet journalism should be, and a standard to which we should all aspire.
The race to be top dog in the social media world is one that is still very much in motion, and the competition is high.
Facebook has created a new safety check feature so that if an attack or disaster happens near your location, you are prompted to confirm you are safe, so family can check on you. This is a situation Lad Bible found themselves in at the end of March, by posting a ‘meme’ of Wentworth Miller’s weight gain. If you find yourself in this position, completely unintentionally on the wrong side of social media, remember it’s all about the recovery, and making sure you come back in a sincere and human manner. If Carlsberg did bars, apparently they would be made of chocolate (half a ton of chocolate to be more precise).
Their multimedia campaign will see TV ads, digital, social media, PR and in store activity being pushed from the beginning on May.
So they will be redesigning AdWords to fit in with feedback they have received from advertisers, focusing on three main points: Being more about your business, and less about Google’s product, more data you actually care about at your fingertips, and more simple yet powerful tools. The National has reported on the new design, and how it has not been received all that well, with a lot of people branding it as ‘dull’.
If this emoji suggests a sarcastic tone, this shoots up the open rate even higher, especially if it is a crying emoji. This was a great example of brands using some topical content, and jumping on a trending topic with messages that also brought people back to their brand. Though not as inventive as some as the other topical content, this does push the love for the Queen, and hopefully that love for Queen’s will reflect on their own characters. Not only creating a viable link back to Her Majesty, but also showing that it has stuck the times, and is truly steeped in history. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed to create a buzz about a specific product that spreads throughout the social network from one user to another. Her background includes expertise in everything from content marketing strategy to branding, account management and social media. The industry’s go-to news source for both breaking headlines and comprehensive analysis, Search Engine Land should be in every search marketer’s RSS feed.
Always brimming with genuine insight and a keen eye for trends to watch out for, the Distilled blog is essential reading for marketers hoping to stay ahead of the curve. That said, there are several resources that I personally read on a regular basis to help me stay abreast of changes and trends in content that I think you’ll also find valuable.
However, for content marketers seeking to hone their craft, Copyblogger is an invaluable resource, and therefore worthy of inclusion in this round-up.
Offering some of the most actionable content tips out there, CoSchedule consistently publishes useful content that helps me do my job better. If you’re looking for intelligent, insightful social media news (along with other fascinatingly geeky stuff), look no further. Yet another brilliant idea from Carlsberg’s marketing team, and one that is in line with the #ifcarlsbergdid campaign, and the free booze give away they seem to have done in their last few campaigns. Spotify being able to team up with the TV show of the month is sure to do a lot for getting users to re-engage with them.
It is very effective, as a single message has the potential to be seen by thousands to millions of people. Viral Marketing is different than Word of Mouth marketing; viral seems like it involves more than just talking about the QUALITY of a product. Viral marketing is a marketing method by which content is passed by word of mouth from one person to the other.
The only SEO, Design & Marketing Company with Proprietary Referral Software and Tangible Results. Trailing close behind in display ads is Google, which eMarketer expects to draw 2.5 billion in ad sales revenue. Pete’s in-depth analysis of search’s most mysterious enigmas, there’s always something worth reading (or watching) at Moz.
These days – people spend more time on social networking sites than any other activity online.
The content may support the company’s brand , or simply generate the coveted buzz or excitement among customers. Viral marketing is more effective than traditional Marketing since the recommendations come from people who are alike and trust each other.
Our Viral marketing is the new business buzz phrase for replicated promotion of products and services.
By traditional marketing the recommendations come through official channels, (TV and Radio) & the consumer knows that the ads are paid-for.




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