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We start the first of many social media gaffes with Facebook sparking a global bomb scare with it’s new disaster response feature. When a deadly attack happened in Lahore at the end of March, Facebook sent it’s safety message not just to those in the area, but to users in different countries, sparking panic that something had happened they weren’t aware of. Snapchat’s face swap and filters have become huge over April, (and are said to have surpassed Instagram’s numbers) with filtered images appearing everywhere, Snapchat is doing a great job of staying relevant. It did land itself in a little bit of bother, with people accusing a ‘Bob Marley’ Filter available for a day (420) as not only racially insensitive, but rather unfair that the musician only be remembered for his connections to recreational drug use than for his music.
It’s easy to get caught in the flow of social media, and to post something you probably shouldn’t of in the name of getting engagement, but this doesn’t always go the way you expect.
Wentworth Miller found fame in ‘Prison Break’ and once the series ended, his mental health suffered, and he gained weight, which is something he has spoken about since. When Miller called Lad Bible out on poking fun at a time in his life he was dealing with severe depression was in bad taste, they were quick to put out a public apology that they had got it wrong.
Carlsberg is definitely not one to let us down with an ad campaign, and their latest offering is no exception. In a brilliant use of topical advertising, Spotify has created a subpage of it’s website, where you can see which Game of Thrones character you are by the music that you listen to. Hellman’s are spending a huge ?10 million on their summer marketing campaign, which will bring a huge variety of sauces to the market just in time for BBQ season.
Google released an announcement at the end of March that after 15 years of AdWords, they want to make the next 15 years just as relevant. The Tokyo 2020 Olympics may have faced a small set back when the logo they had originally settled on in September was actually plagiarised, so they were literally forced back to the drawing board.
As reported by biz report, Malijet have conducted a new study that reveals us Brits are 63% more likely to open an email which used an emoji in the subject line. But it looks like it’s just us Brits that are enjoyed those sarcastic little faces, as using emoji’s in the US was nowhere near as high an increase, and sometimes open rates actually fell. For those of you who may have been under a rock this month, Her Majesty The Queen turned 90, meaning lots of celebrations across the country, and brands really went with it! The Drum put together a really great round up of what various brands got up to, which you can see in full here. From one Queen to another was a notion used by Disney UK and Marvel UK, which allowed brands to link their own agenda whilst still linking to the Queen’s Birthday. Marks and Spencers went quite simple in their tweet, sending their returns to the Queen with a picture of one of the processions past Marks and Spencers.
Finally, I think the most drastic change by a brand to celebrate this occasion was Burger King rebranding as Burger Queen for the day.
And all of this tweeting seems to have reached the Queen, as she is now searching for her own digital PR specialist. We have been busy on our dog project this month, Costa Del Dog, converting the human foyer into a beautiful paradise for us marketing dogs. We have a nice mat to lay on for catching the rays, or some cool tiles for when you’ve spent a little too long in the light, and need to cool down. We don’t encourage sun hoggers (I think you humans have them too, the ones who put their towels down in the middle of the night) but we have had to have some words, with canines who will remain unnamed *snortSammysnort*.
We asked the humans if we could build a pool, but they denied us planning permission unfortunately. But overall, we are enjoying our little bit of paradise, though the sun is quite temperamental at the minute. Speaking of Sammy, she has certainly come out of her shell the last few weeks, bounding around like a deer in the office.
Chops has mainly been on Costa Del Dog supervising duty, making sure our facilities are up to scratch, but she’s still be continuing her other supervising duties, such as keeping us groomed. Scary Good Creative Video: ‘Carrie’ Promo Spooks New Yorkers – It may be a little early for trick or treating, but a new campaign rolled out of the proverbial pumpkin patch this week and tricked one of the most cynical consumer groups, New Yorkers.
More Sharing on E-mail Than Facebook, Twitter – Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online. Study: How B2B Marketers Use Twitter – Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail and DNN Software.
How Twitter’s Ad Business Went From Zero to $500 Million in Less Than Four Years – Remember when Twitter didn’t want to be in the ad business?
The World’s Most Influential CMOs – The number of influential CMOs has increased nearly 50% from last year. Editorial Unease Rises As Content Ad Links Proliferate – For many editors — especially those who don’t interact much with the business side of the house — the feeling is that the revenue generated by link generators is not worth the sacrifice of editorial dignity.
A Scientific Guide to Effectively Saying ‘No’ – “I can’t” and “I don’t” are words that seem similar and we often interchange them for one another, but psychologically they can provide very different feedback and, ultimately, result in very different actions. How Small Businesses are Dropping the Ball on CTAs – The “Small Business B2B Call to Action Study” of 200 websites found that companies routinely fail to include special offers and related incentives.


7 Tools for Finding Great Content to Share – Finding and sharing great content is an essential part of social media. 5 Ways to Increase Customer Engagement Using Science – With digital marketing and loyalty programs, we have the tools to drive customer engagement in a way that’s empirical and scientific. The Story Behind 118-year-old Brand – In its 118-year history, John Deere’s The Furrow has become something of a legend in two exceptionally disparate communities: agriculture and brand publishing.
8 Important e-Commerce Stats – Like most large industries on the Internet, the e-commerce space has become more competitive as new businesses, platforms and complimentary services enter the market. Where to Place 30 Elements on Your eCommerce and Why – The product detail page is where the magic is supposed to happen. Google On Original Content Related to Product Descriptions – Google will try to show users the appropriate version that matches what they think the user is looking for.
6 Tips for Finding Prospects on LinkedIn – Social selling produces better results than cold calling and allows you to easily reach the decision-makers. 3 Google+ Power Users Reveal their Secrets – If you’re still in the dark about value proposition of Google Plus, prepare to be enlightened. On “10 Content Marketing Tools for Creation, Distribution and Analytics,” Cara Posey said, Lee, this is a great list.
On “5 Habits of Digital Marketing Agencies That Get Results,” Ava Christi said, While the digital revolution has given marketers great new ways to be creative, it has also demanded that they become more statistical and analytical in order to prove ROI, which has proved difficult in the past. Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. Before we get carried away though what is the Marketing Mix and what is the original 4 P’s principle? Simply put the Marketing Mix is a tool used by businesses and Marketers to help determine a product or brands offering.
Product - The Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get. Place – The product should be available from where your target consumer finds it easiest to shop. Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media are all key communication tools for an organisation. In the late 70’s it was widely acknowledged by Marketers that the Marketing Mix should be updated.
People – All companies are reliant on the people who run them from front line Sales staff to the Managing Director. Processes –The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. Physical Evidence – Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. For more information on the Professional Academy’s Marketing Qualifications please download a Prospectus today. For more in-depth information on the Marketing Mix you can download this Free CIM Guide to Marketing and the 7 P’s. The race to be top dog in the social media world is one that is still very much in motion, and the competition is high.
Facebook has created a new safety check feature so that if an attack or disaster happens near your location, you are prompted to confirm you are safe, so family can check on you. This is a situation Lad Bible found themselves in at the end of March, by posting a ‘meme’ of Wentworth Miller’s weight gain.
If you find yourself in this position, completely unintentionally on the wrong side of social media, remember it’s all about the recovery, and making sure you come back in a sincere and human manner. If Carlsberg did bars, apparently they would be made of chocolate (half a ton of chocolate to be more precise).
Their multimedia campaign will see TV ads, digital, social media, PR and in store activity being pushed from the beginning on May.
So they will be redesigning AdWords to fit in with feedback they have received from advertisers, focusing on three main points: Being more about your business, and less about Google’s product, more data you actually care about at your fingertips, and more simple yet powerful tools. The National has reported on the new design, and how it has not been received all that well, with a lot of people branding it as ‘dull’. If this emoji suggests a sarcastic tone, this shoots up the open rate even higher, especially if it is a crying emoji.
This was a great example of brands using some topical content, and jumping on a trending topic with messages that also brought people back to their brand.
Though not as inventive as some as the other topical content, this does push the love for the Queen, and hopefully that love for Queen’s will reflect on their own characters. Not only creating a viable link back to Her Majesty, but also showing that it has stuck the times, and is truly steeped in history. The humans did lay some towels down for us, but I may have mistaken the towel for a toy, so they were quickly removed.


Sammy keeps escaping to the corner desks when the sun moves, to catch a few last rays before home time. Well I’ve not been very well, I ate a bad bone and had to have a nasty trip to the vet, but mum give me lots of extra hugs and love, and I’m back to my normal mischeavious ways now.
On the other hand, Tweets that used Facebook or Instagram links were less likely to be retweeted. With an eye on Facebook’s struggles in the last couple years, Twitter has also made a point of noting that the service is in large part a mobile service, and that its ads have always worked for mobile users. For the 2013 CMO Influence Study, research was expanded to include the top 500 companies from the Forbes Global 2000 list.
In other words, the phrase “I don’t” is a psychologically empowering way to say no, while the phrase “I can’t” is a psychologically draining way to say no. We can draw upon the techniques developed by BF Skinner, called “operant conditioning,” to fine-tune our marketing program for maximum effect.
Data analysis of over 18,000 small to medium e-commerce sites help paint a picture of current marketing and consumer behavior trends in the e-commerce space; and one that will give store owners a better chance to reach their business goals. So in some cases, the original source of content is not always the most important thing, demonstrating the growing importance of context for SEO.
Here are just three people among the hundreds who spent the time to make a positive contribution to the conversation, left lengthy comments and have provided real insights as to the power of Google+. Some tools I know, some I’m trying out (like Little Bird) and others I have yet to try. Before diving into a topic, it’s important to outline what readers can expect from the newsletter. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
This may be High Street, Mail Order or the more current option via e-commerce or an online shop.
This does not necessarily mean it should be the cheapest available; one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them.
For example a hair salon would provide their client with a completed hairdo and an insurance company would give their customers some form of printed material. A good marketer will learn to adapt the theory to fit with not only modern times but their individual business model. Yet another brilliant idea from Carlsberg’s marketing team, and one that is in line with the #ifcarlsbergdid campaign, and the free booze give away they seem to have done in their last few campaigns.
Spotify being able to team up with the TV show of the month is sure to do a lot for getting users to re-engage with them. She even did a little dance on Wednesday (or as the humans keep calling it, hump day), which made us all laugh.
With the creative juice of Stephen King and Hollywood behind it, the Sony promo for the upcoming Carrie remake is the biggest thing to scare up that many views since The Blair Witch Project. Here are five modern marketing techniques that you should use and the science behind their effectiveness.
For brand publishers, it’s a thing of wonder — a brand magazine born generations before the term ‘content marketing’ was coined, which sees its back-issues fought over — fiercely — on eBay.
Following these six steps when integrated into your business strategy will set you apart from other LinkedIn members. I will humbly add ExpertFile to this list…another platform that is great for finding experts and reviewing expert content as well as a platform for companies and individuals to share their own content. Success in digital marketing is often the result of a mashup of tactics and technology from multiple sources, which means marketers need to think beyond their role, team and hierarchy to embrace the ideas, and, in some cases, the expertise of others. Jerome McCarthy in 1960 (You can see why there may have been some need to update the theory). This now allowed the extended Marketing Mix to include products that are services and not just physical things. This came from the old Services Marketing Mix and is folded in to the Extended Marketing Mix by some marketers so what does it mean?
Chuck Hermans is leading a study away trip to Brazil over Spring Break 2013 that will offer 3 hours of credit for both graduate and undergraduate students.
We also just launched our new visual dashboard, helping B2B marketers and agencies with content marketing analytics and assessing ROI for expert content marketing efforts as well as identifying new opportunities. On the trip you will visit the Amazon, Rio de Janiero, study of eco-tourism, and tours of major companies.



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Comments to «Marketing news india zoo»

  1. 10.08.2014 at 23:39:28

    SCKORPION writes:
    (Because we can connect to so numerous systems), so if MA platforms.
  2. 10.08.2014 at 14:32:46

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    Spending a lot more income producing organization advertising feature which helped.