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IDD had the pleasure of recently attending the Retail Banking and Marketing Conference in Charlottesville, VA. General Mills has appointed brand experience agency i2i Marketing to launch a face-to-face sampling campaign to promote its Nature Valley crunchy granola bars as a healthy and satisfying snack. For ten weeks from the 2nd June, hit squads of i2i Brand Ambassadors will visit popular tourist attractions, outdoor events, parks, beaches, busy shopping centres and commuter hotpots distributing samples of the granola bar and money-off coupons. Triallists will also be encouraged to visit the Nature Valley website where they can enter into a prize draw to win a scenic outdoor holiday for four from a choice of locations ranging from Cornwall to Snowdonia.
In addition to the sampling activity, Nature Valley will be hosting a giant free picnic in a central London park later in the summer. GlaxoSmithKline Consumer Healthcare (GSK) is launching a ?1m integrated on pack promotion through i2i Marketing to drive sales and awareness of its Aquafresh range of oral care products amongst mums and families.

Toy manufacturer Hasbro has hired integrated agency i2i Marketing to mastermind an experiential campaign to promote Nerf products to 8-12yr old boys.
Integrated brand experience agency i2i Marketing creates a new direct mail campaign to promote GlaxoSmithKline’s (GSK) Macleans Confidence range of oral care products to women.
Organized by the Virginia Banking Association, members, sponsors, and guests enjoyed two days packed with knowledge and information about the digital shift in the marketing industry.
To maximise visibility and to emphasise the outdoor feel of the brand, Brand Ambassadors will be riding branded bicycles towing giant Nature Valley boxes.
The picnic is being hosted by Nature Valley celebrity ambassador Ben Fogle and organised by Freshwater Consumer PR. The campaign will take place at official MotoGP races across Europe, and begun at the Spanish Grand Prix on 2nd May.

The time and location of the picnic is a closely guarded secret and will be revealed on the Nature Valley website and through various social media channels just hours before the event.
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