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YouTube’s US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, and suggests that Facebook’s 31 million unique visitors lead from 2012 will drop to 14 million by 2015. Elsewhere, the study also reports that social networking currently accounts for about 24 percent of time spent on smartphones (in the US) and about 10 percent of time spent on tablets. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. With social media giant Myspace on the prowl, how could anything like Facebook become so popular so fast?
Visible Measures data shows Facebook with 35% of video views from a sample of March campaigns, but over time the balance shifts in YouTube's favor. Namely that Facebook performs better at launch, taking advantage of the social network’s reach and high engagement on the News Feed to drive early velocity. Not all brands are using Facebook for video distribution, 53 of the campaigns in the study posted natively to Facebook.
On the other hand, this Air France video has 49 million views on YouTube and 57,000 on Facebook. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Martin Beck is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a steep rise this year in the number of marketing videos being uploaded directly to Facebook, as brands opt-out of Google’s YouTube for their marketing video distribution needs.
Going back to the start of 2014, Socialbakers data illustrates how Facebook is narrowing the gap between the number of video posts on its site versus YouTube. But, Socialbakers also analyzed the number of video interactions between the two sites, and found that the share of video interactions increased on Facebook, and decreased on YouTube. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. YouTube is the clear leader in video sharing and viewing, but Facebook is creeping up on the Google-owned giant.
Content owners are taking Facebook more seriously, with revenue-sharing partnerships between the social network and NFL and Fox Sports. And viewers are taking it more seriously, too: Ampere surveyed 10,000 consumers in Europe and North America and found that 15 percent have watched videos on Facebook in the past month.
Facebook is the world’s largest social network, with over 1.39 billion monthly active users.
More: MobileBeat 2016 is focused on the paradigm shift from apps to AI, messaging, and chatbots. If a picture says a thousand words, a one-minute video is worth 1.8 million, say Forrester’s researchers! The importance of video content has increased hugely over the last three months, causing everyone with a sizeable online presence to sit back and take note of the emerging trend. Like a shrewd businessman who can look and think ahead of his times, and an entrepreneur who wants to cash in on every possible opportunity, Mark Zuckerberg is on acquisition spree to make sure he catches the proverbial worm by being the early bird! Within three months, the same agency (SocialBakers) announced that more videos were uploaded to Facebook during the past two months than on YouTube owned by Google Inc. And what is both shocking and surprising it the rate at which the tables have been turned on them.

This analysis has been presented by them within a few days of the Zuckerberg owned social site announcing crossing, on an average, 1 billion daily video views since June 2014. YouTube, which prevailed over all other formidable rivals when it came to the number of videos shared only a year back, was overtaken by Facebook in November itself but the lead at that point of time was only 5,000 views- too slender to deserve a mention. Not only has the number of videos being posted on the social site gone up substantially, the level of interaction the shares of video content are getting over Facebook has also gone up hugely. Mark Zuckerberg had earlier said that his site would be mostly video in the coming five years. Fully aware of the fact that the network infrastructure in most parts of the world is not sound enough to support the massive consumption of video that’s happening online without affecting the quality of video content, QuickFire reduces the bandwidth needed to view a video online without compromising on its quality. Having acquired QuickFire, the social goliath over which more than a billion videos are viewed on an average day can “help deliver high quality video experiences to all the people who consume video on Facebook,” mentioned QuickFire CEO Craig Lee on his official website. Not everyone has been happy with the auto-rolling feature of videos on Facebook primarily because these videos consumed too much bandwidth ad data. The Facebook- Messenger-Instagram-WhatsApp camp already oversees how the netizens communicate with each other over the social space. For now, the Zuck owned network deserves one huge applause for  stealing the thunder from right under YouTube nose and beating the gargantuan Google. This means the online video sharing space will now have two biggies- Facebook and YouTube locking horns. Will Apple Sink to The Depths With The Fall of iPhones or Can the Giant Weather The Storm ? Dazeinfo Inc is one of the leading industry intelligence platforms, immensely focused on creating business content that revolve around industry gowth, companies performance, analysis, market research and projection.Our content and service help business executives make fact-based decisions and accelerate their growth. 2013, a new report from the University of Southern California’s Marshall School of Business. In order to answer this question we must first look into what some of the pros and cons of what each platform brings to the table. Facebook allows viewers of the video to join your Facebook page who aren't already members by displaying an icon that directs the viewer back to your page. Facebook allows viewers to "tag" their friends so that it shows up on the friend's wall and newsfeed. Facebook videos make it easy to incorporate the "like" button feature thus allowing the video to be shared with all the friends of the person who "liked" the video with the potential to becoming viral.
There is no video view count to be found on Facebook that you can leverage to show that your video is popular and has quality content.
Facebook's "like" button system has the same effect on YouTube videos as it does on Facebook videos when shared on Facebook. Facebook has a "YouTube" app that allows your followers to watch all your YouTube videos right on your Facebook page (as shown to the right). YouTube gives you detailed stats on each of your videos and lets viewers see how popular your videos are. If you receive enough views on your videos, YouTube will pay you to display ads next to your video, small pop-ups on the bottom of the video, and ads before your video is ever played. You can add icons and links on your YouTube videos which connect to your website, Facebook page, affiliate links, etc.
YouTube allows you to enter keywords for your video that makes it easy for people using both search engines and YouTube to find your video.
I've experimented with both, and I've discovered that I receive drastically better results from YouTube hosted videos than I do from Facebook hosted videos. Judging from recent headlines, marketers could be excused for thinking that they need to make that call when launching video campaigns. It found that YouTube led Facebook in views, 65%-35%, which is a giant leap for Facebook considering it had only a single digit share of brand video as recently as the end of 2014. With quick acceleration, Facebook videos reached 85 percent of their total views in the first week after launch.
Two days after the Super Bowl, Visible Measures reported that Facebook had 25% of total viewership of Super Bowl ad campaigns.

He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. But it has a growing audience and a small but significant ability to take audience away from YouTube. But, to compensate, we’ll have more cat videos and makeup tips from precocious teenagers to amuse us. Having bought the voice recognition startup last week, the site owners have announced taking over San Diego based video infrastructure QuickFire. Facebook also mentioned the number of video posts per user having gone up 75% over the last year and the number of video shares appearing on users’ NewsFeed up by 3.6 times as compared to the previous year. The gap, which widened to 20,000 in December 2014 as the holiday season saw more video content being shared helped reaffirm Facebook’s position at the top of the table.
As compared to only 50% of total video interactions in January 2014, Facebook is now getting more than 80% of all video interactions. This visual language is seen as a succinct, time-efficient and powerful way for people to get their point across.” mentioned SocialBakers. Their official spokesperson Vanessa Chan has overtly stated that in an emailed statement on Thursday.
The site which had earlier faced criticism for auto-rolling video ads and auto-playing videos has now worked its way to the top, beating the hitherto unrivaled YouTube. In its quarterly earnings reports, the company combines the US and Canada in reporting its monthly active userbase — and that number has largely flatlined in the past year or so (international growth has trended better for Facebook). After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. YouTube, on the other hand, got 63% of its total March viewership in the first seven days, but eventually started pulling away.
Two months later, Facebook’s overall share of viewership had dropped to 18.5% with YouTube’s share increasing to 81%.
A graduate of UC Irvine and the University of Missouri journalism school, Beck started his career at the Times as a sportswriter and copy editor.
And Facebook has a massive ability to reach people on mobile, and to turn those mobile users into revenue, as it has amply demonstrated over the past two years. And Facebook charges advertisers for a video view if just three seconds of the ad are shown, which is less than YouTube requires.
Sharing video content with users has become one of the main strategies for content marketers and social media experts of late. Now now…since this acquisition (or, should we say a formal announcement to that effect?) comes barely a day after it had bragged about getting more than a billion video views across their site since June 2014, we cannot help linking the two big news from our favourite networking site!
They had also drawn an attention to the fact that the “YouTube fist, Facebook second” thumb rule was beginning to get ignored as the trend of uploading videos directly to Facebook was catching up among brand owners. What earlier looked like a distant possibility has now translated into ground reality much to the horror and dismay of YouTube! With the acquisition of QuickFire, this transition to a predominantly video site might even happen at a faster rate.
His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. On the other hand, despite those disadvantages, Ampere found that advertising rates were comparable between the two platforms, which suggests advertisers really value Facebook’s audience. They had also highlighted the serious challenge posed by the social site to YouTube by competing with it for the number of videos viewed as well as the degree of interaction thereon. With the videos getting more views and a greater involvement over their site too, this one large group has established itself as the supreme commander over the social space.

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