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Input and output components have been covered elsewhere – create videos that raise brand awareness and drive traffic to your website. Think of it like starting an antique stick-shift truck – before the engine turns over automatically, you have to push it manually to get the wheels moving. If you’re thinking, “I run a hair salon, not a hair school, this doesn’t apply to me,” you couldn’t be more wrong. Running a business requires in-depth knowledge of your craft, and you can share this with the world.
Provide info – Similar to image optimization for on-page SEO, YouTube looks at the name of your video file to help determine its subject matter. Describe, transcribe – First and foremost, make sure you include a clear call to action with a link to your website, landing page, product, etc. Custom thumbnail – Adding a custom thumbnail image will greatly increase click-through rates to your video as this is the image shown in search. Subscribe to channels with similar content, creating a correlation between their content and yours.
The theory is simple – if people are watching your video, engaging with it, and sharing it, it’s worth ranking.
Push to your network – Send emails and text messages to your friends, family, and customers alerting them to the video and asking them to leave feedback. Not only do these postings create awesome, high-quality social signals, but some of these platforms create back-links as well. Push to social groups – Social media groups are one of the best-kept secrets for content distribution. Push to forums – Forums lost some popularity with the rise of social media groups but are still a viable source for engagement and links. Going through the steps I’ve listed will most likely give your video the boost it needs to start being indexed for your keywords. If you operate in a competitive niche, you will need to acquire links to push up your ranking. Embed on owned properties – Get the embed code from your video and embed it in your websites.
When all is said and done, these are the steps you need to follow to get the ball rolling in the middle of our original diagram (get views, get shares, get links, and ranks in search). Ryan Stewart is a digital marketing consultant with over eight years of experience working with clients like Target and the Department of Defense.
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Everyone should have a look into it and mark the importance of having videos as a part to promote their products. Josiah is a long-time technology enthusiast who has put his focus on social media designs and marketing for the past five years. I know there are a few tutorials on the web about this but I wanted to show you how I do it. YouTube sends the most engaged quality traffic to the blog so it makes sense to focus on growing it as much as possible! Since the blog launched YouTube has established itself as the 4th biggest source of traffic to the site. In the ideal world people will discover us on YouTube and either stay engaged with our videos on YouTube itself or visit our site.
We want to create as many opportunities as possible to get repeat exposure to increase chances of people clicking through to our site with our YouTube marketing strategy. We also want to make sure we are extracting key YouTube ranking metrics like subscriptions, comments & likes to increase exposure further.
The first thing you need to do is prepare some resources that we will use across all of our videos. This takes some time to do but once you have prepared them you can reuse them over and over again across all of your YouTube marketing campaigns. One of the biggest problems with videos is you only have a short amount of time to capture & engage people or they move on to the next video. The average time watched metric also plays a critical role in the internal YouTube search ranking algorithm. I’ll share more tricks on getting people to stick around longer later but for now let’s just focus on the video intro. We also want to consider that as people move through our videos, they are going to be forced to watch the same intro over and over again. So with that in mind we need to create a video intro that is short & snappy to get people to keep watching. I used Adobe After Effects to create my 6 second intro which contains my logo and brand colours.
But it doesn’t have to be difficult and with a bit of elbow grease and a couple of hours you can knock out a professional intro. They are usually priced around $10-$20 each and can be very easily edited with Adobe After Effects. Even with the paid templates I have always found Animoto a bit restricting but that might be because I’m comfortable editing video.
As you can see there are a huge range of services available to create intro videos for just $5!
Throughout the video we will want to display various calls to action depending on the context of the current video. Sometimes this might be to get people to visit an affiliate link or sometimes to follow you on a social network. Now what is really cool is you can actually add clickable external links directly into your video using Annotations!
I have prepared a video below that shows you my various calls to actions as well as the clickable links! I really recommend you get comfortable with editing these templates in Adobe After Effects. It really is a good idea to just spend a bit of time learning how to edit them yourself in Adobe After Effects.

But as a video creator – all that does is take people away from our videos, reducing the chances of them clicking through to our site. So I created a bunch of video outros like the one below that groups together my relevant tutorials. One of these gets shown at the end of every video and by using YouTube annotations we can easily interlink all of our videos, get subscribers and visitors to our site. I used Camtasia Studio (my editing software of choice) to produce this outro and although it looks tricky it’s pretty simple. Having this play at the end of every video is a huge benefit and keeps people moving around your content nicely! If you are going to use slides at any point in your videos, you will also need a background template to use.
This is one of the easier things to create and that’s coming from someone that sucks at graphics! Now you can use this as a background in PowerPoint or your video editing software of choice!
If you didn’t know you can now upload a custom image to be used as your videos thumbnail.
This gives us extra opportunities to stand out in the search results and in the related videos sections. Sometimes you will see my logo in the bottom left corner of a video – this is just a semi-transparent version of my logo saved as a PNG.
You should now have everything you need to create great videos that keep people engaged with you and your content throughout YouTube. It might look quite daunting at first but even a novice can put all of this together in less than a day.
All of these little things add up to create a great user experience for your viewers but also serve to get as much value as possible out of YouTube. YouTube recently moved over to a new channel design based on Google+ which has really improved things in terms of YouTube channel optimization opportunities.
It has also introduced some new features that you can use to suck traffic back to your site! This is the header image that spans across the top of your channel and you can put whatever you like on it!
When you uploaded your channel art you may have noticed a second option that says edit links. If you click on the about tab of your channel you will notice you can add a description which makes it prime for YouTube channel optimization. Just write an honest statement of what your channel provides but also use this opportunity to include relevant niche keywords.
If you look at my channel you will see I have selected a tutorial to use as the channel trailer. Underneath that you will see I have added a playlist I created (more on that later, important stuff) along with my popular uploads and last my most recent uploads. So you have your video resources prepared and you have optimised your channel it’s time to take care of your YouTube video optimization.
A side note, when creating your video remember you have less than 15 seconds to convince your audience to stick around.
So now you have a video ready to upload, complete with your intro, outro and calls to action!
Now before we start any kind of YouTube video optimization, we need to know which keywords we want to optimize it for. It is also worth doing a few Google searches for your chosen terms to see if Google has any current video results on the 1st page.
The title of your video should include your primary keyword as close to the start as possible. The description also provides a few opportunities to scatter our keywords and improve on our Youtube video optimization from an SEO perspective.
If you follow all of my youtube video optimization tips you will have also learned how to optimize a YouTube video for search engine as well.
Then I write a unique description about the video weaving in my primary and secondary keywords where possible. This lets you get picked up for lots of extra long tails while making the most of the description field. So before I unveil my secret twist to take advantage of this, enter your primary & secondary keywords.
Remember the image before where all of my videos dominated the related video suggestions in the sidebar?
Upload it and this thumbnail will be used in search results & relevant video listings throughout the network.
If you added any calls to action or outro to your video you need to head over to the annotations section. There are options on the right to mark the start and end point, along with where it should link to. A lot of people skip over this but what it allows you to do is upload a full transcript of the video. YouTube automatically syncs this up with the video which serves a couple of important purposes.
It’s like having the video in article format, which is much easier for YouTube to digest and understand what your video is about. This means your video will have even better chances of appearing for related searches and long tails! I also use the transcripts when I post the videos on the blog here so they serve a few purposes and are well worth having. When you do a search on YouTube you can either get a video, a channel or a playlist returned as a result. A playlist is pretty much what is says on the tin, a list of videos that play in a predefined order. Give your playlist a keyword focused name – In this example I created a playlist targeting the term link building tutorials.

I kept it nice and simple with a title of The Best Link Building Tutorial You Will Ever See.
Now just repeat the process until you have added all of the videos you want to your playlist.
Click Edit to the right of your newly created playlist and you can edit the title and add a description. Just like you optimized video descriptions before, you can use this box to optimize your playlist description to rank for your target keywords. Once you have setup your playlist and let some time pass it will begin to appear in the search results!
I have to admit creating a bunch of playlists on YouTube has been on my to do list for a while now. But I thought I would share with you a couple of strategies I plan to use to take advantage of this.
The first thing I want to do is go through all of my tutorials and assign each of them a very top level category. Off the top of my head I have content that could easily be broken down into categories like SEO, Link Building, Social Media & Traffic Generation.
Just like the example above I will create playlists that target broader industry terms like social media marketing. I know all of this seems like a lot of hardwork, so I thought I would share all of my stats with you. You know everything you need to know about YouTube video & channel optimization and if you follow my best practices you have also learned how to optimize a YouTube video for search as well!
In the next part of the series we will be looking at some tips and tricks to get YouTube subscribers and views for your channel. Hey Matt very informative, I will reading the entire post and implementing this youtube method tonight after the grind….
Do you have a simple backlink strategy for videos that aren’t ranking after doing all of the above? Excellent as always, but i have a question do you do any backlinking to your youtube videos or social bookmarking to get them ranked ?
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I’m not  talking about black-hat spam tactics – I’m talking about old-fashioned elbow grease. That means understanding what types of content do well on YouTube where viewers generally look to learn, solve problems, and waste time. Post a video guide about braiding hair or an honest review of a hair straightening product. There are a number of on-page optimizations you can perform that will send relevancy signals to search engines. Adding your videos to specific playlists adds another signal (think of them like you do categories on your blog). Use colors like red, yellow, and green in your thumbnail to help it stand out from other listings in the SERPs. Your network alone should be able to generate a couple hundred views, comments, and shares.
If you can find groups relevant to your business you can get hundreds of engaged views, comments, and social shares. Just head to Google and type: Forum + “your niche” and look for ones that are active and updated often.
YouTube is good at picking up inbound-link spam – the key is getting links from high-quality and trusted websites.
The more you post, the more followers you’ll acquire, and the less you’ll have to rely on manual efforts to get your content viewed.
Very helpful and a great resource for marketers wanting to understand how to leverage video in a way that works. I am currently working towards cloning my top resource content into discussion and how-to videos on youtube.
I just had a conversation with Amy Schmittauer about YouTube ranking factors the other day.
It might be a good idea to keep those weird, long, semi-irrelevant videos out of your channel if you have other videos there that you’re trying to rank!
YouTube channel art is one of the only pieces of real-estate that can immediately convey what your channel is all about. You can catch him actively posting YouTube channel art on his dedicated social media design site. You might not make direct sales, but a consistent stream of good content will drive views, subscribers, awareness, and traffic. Make sure the content you’re adding is original and not duplicate (Google Panda algorithm penalties apply here as well). You can often find highly engaged discussions on these networks and dropping a relevant YouTube link is an acceptable practice. Send them a nice email telling them about your video and why you think it would add value for their audience. These are part of CMI’s comprehensive Online Training & Certification Program, which contains over 19 hours of must-know strategies, tactics, and best practices, delivered by leading experts. She explained that the reputation of the channel (the performance and engagement metrics of the other videos in that channel) is a ranking factor. YouTube does provide a gallery of pre-made channel art designs, but their selection is limited. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion.

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