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We offer a whole range of marketing services all of which are crucial for the long term success of a business. At top level, a marketing plan is a tool that pulls together the marketing strategy for your business, your products and your services – it’s a plan that will ultimately help you stand out from the crowd, tell people you exist and increase sales, revenue and growth. It’s a document that will keep you on track with your marketing strategies, goals and objectives but also within your budget. Once you have built your marketing plan and created a strategy, it will lay out the foundations of where you need to go to build a successful business. We hope that this guide helps you to understand the marketing opportunities within your own business to help it thrive and would be happy to offer you any advice on how to build and implement a successful marketing plan to make your business a success. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Clipping is a handy way to collect and organize the most important slides from a presentation. Posted on April 4, 2013 Written by admin Leave a Comment There are numerous aspects involved in developing an marketing plan.
It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.
A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal. Finally, identify the customer base you want to target, and advertise in places where they frequent. Speak to any prospective entrepreneur and even existing business owners and most of them will tell you that the concept of ‘marketing’ and monitoring the effectiveness of a marketing programme is of paramount importance in their endeavours to ensure a sustainable and profitable business.
It is vital to understand that implementation has two dimensions: organising and executing.
Step 1: Ensure that all your marketing initiatives, activities and programmes are goal and objective directed. Step 2: You need to allocate a time frame for completion to achieving each objective and goal.
Lead by example and convey your marketing message clearly so as to ensure all employees have an unwavering commitment and buy-in. Prior to establishing the company in 2006, Thommie worked for a number of multi-national companies based in South Africa, Africa and the United Kingdom. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.


Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. We enable sales reps to win more deals with disruptive, challenger marketing, compelling their customers and channel partners to re-examine how they do things and consider new alternatives. Most new client engagements begin with a one-day Marketing Game Plan session.Held at your offices, the objective of  these sessions is to rapidly identify the most effective marketing strategies and tactics your direct and indirect sales team need to move deals through your sales process faster.
Unlike other consulting projects you may have previously experienced, our Game Plan sessions quickly get to the heart of your problems and propose real solutions which can affordably achieve positive results.
We prefer a balanced group of sales and marketing, with two to six attendees total and of this, no more than two marketing representatives. Leaders seek savvy, unbiased, objective counsel and fresh ideas for growing their top-line.
Further, this is our area of expertise and have a defined methodology, which is fully described in our book, The Marketing Playbook. While all of our Game Plan sessions utilize a predetermined set of questions, we do take into account the information you provide as well as any hot-button issues you raised in pre-session conversations. The majority of our work has been for technology-related firms or “tech-savvy” companies hoping to leverage technology as a critical differentiator. We know this because we have vast experience in building and implementing marketing plans and measuring the success of them. It covers everything about your business and how you will market it; from information about your target market (who your audience is and what they want) to the tools and channels that you are going to use to reach your target market. It helps you plan for the year ahead… or 2 years, or 5 years or even 10 years ahead and ensures you keep your focus on your end ‘marketing goal’ whilst progressing forward. Expect some trial and error before you reach the right people in the right way but by constantly reviewing and analysing the impact that your marketing activities are having, it won’t be long before you see positive results. Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level. And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites. There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted. What is the use of having a business if none of your potential customers even know you exist?


Your expectations of them need to be clearly communicated to ensure that they fully understand what is expected of them and how their individual actions will contribute towards the overall success of the marketing plan. As business owner, the overall responsibility for the successful implementation of the marketing plan resides with you. Thommie is a regular contributor to Entrepreneur Magazine and is a regular guest speaker at many high profile business events and conferences. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
We’re easy to do business with (we don’t bite) and are delighted to confidentially speak with you by phone (or Skype) to answer any questions and determine if a Game Plan session is appropriate for your company.
Fixing these problems is Job #1, especially when it comes to budget sinkholes, misalignment between what Sales needs and Marketing produces, and management blind spots. It’s not just knowing “what” to do—that’s pretty easy—it’s our knowledge of “how” to do it and at “what cost”, “why” to do it, “who” can get it done and “when” that sets Venture Marketing apart. You can send these slides to your personal contacts who might be interested in Business Diagrams. If you need help with anything from building a site to writing for that site, please contact me. Besides accounting record keeping and generating financial data for your stakeholders, you always need to analyze data. Moreover, what is the use of having a well-conceived marketing plan if it is not implemented effectively with the primary aim of achieving measurable results?
You should be aggressive but reasonable with you time allocation and ensure that quality is achieved at all times.
Leveraging Venture Marketing’s experience saves time, demonstrates your seriousness to your staff and evokes brutal honesty.
We assist businesses to build their own marketing system that enables reps to see more, sell more and keep more customers.
It is a meticulous task and the finance team of the business spends a lot of time doing that. Even the most well-researched, well-written marketing plan is just a pile of paper if it isn’t implemented into action. As cited by Kotler (1997), marketing plan implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the marketing plan’s stated objectives.
A marketing plan is most certainly not a document you create once and store in your bottom drawer. It’s a living blueprint that you should develop, tweak and revise as your business grows and changes. Now keep track of all your marketing expenditures, relevant sales and decide where your money deserves to go. It is easily customizable in Excel and you can add or remove any fields from the excel spreadsheet.



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