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A marketing plan is hugely important in both starting up a business and progressing as an established business.
When creating your marketing plan you should think about what you want to  let the public know with any marketing you do. An often overlooked element of a marketing plan is how you will be retaining customers already using your business.
Pricing may not be strictly related to a marketing plan however it can greatly effect how it performs and effects a business. Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.


Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Product marketing plan template is a prebuilt layout which is designed for detailing the marketing plan related to any particular product. You can Download the Product Marketing Plan Template, customize it according to your needs and Print.
Microsoft® and Microsoft Excel® and Microsoft Word® are registered trademarks of Microsoft Corporation.
One of the steps in creating a business plan is to create a marketing strategy specifically for your business, which is designed to get customers through the door or clients on the phone.
For example; some businesses specifically want to promote their high-quality products or services, others focus on customer service, low prices etc.
If you can encourage existing customers to continue using your business and potentially entice them to spend more then your work is already done for maintaining a somewhat steady income. The value of products and services can be summed up in an average or set of average figures for a typical customer transaction, if a businesses competitor has a higher average sale then over time they will be able to dedicate more resources towards marketing and thus ultimately outperform their competitors.


Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. Such a template is essential for a business to draft the strategic marketing plans for an effective sales regulation of a product in the targeted market. Sampletemplates.org is not associated with Microsoft and templates provided are for guide only and not legal.
Your business plan should already contain your corporate mission, or mission statement, which can be used to determine your best selling points which you can then use to design your marketing – if your mission statement is to provide high-quality products or provide good customer service etc. Depending on the nature of your business this can be incredibly difficult or simply a matter of staying the same. As a direct result it can be beneficial to change prices to better attract customers, think about why special offers are so commonly used by businesses.
Moreover, it is an instant way for a business to communicate their marketing plan to the potential clients, customers and investors regarding the concern product.
Therefore, this kind of a template should be constructed with specific lineation so that it helps the authority to formulate an effective marketing plan. Without using marketing a business could easily lose customers to their competitors simply because the public have heard of the other business.



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