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The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
SLOVENIA GOES GREENClimate change is a fact, and it is leading consumers to change, along with their values and behaviour.
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. Michigan State University Extension helps people improve their lives by bringing the vast knowledge resources of MSU directly to individuals, communities and businesses.
Concentration in all seven goal areas of the 2012-2017 Michigan Tourism Strategic Plan will lead to continued success in the state‚Äôs tourism industry. As previously described, the recently released 2012-2017 Michigan Tourism Strategic Plan (MTSP) lays the foundation for the continued growth and prosperity of Michigan’s $18 billion a year tourism industry.


With respect to Promotion, Marketing and Communications, the industry’s goal is to Strengthen and grow the Pure Michigan brand through effective mediums at the regional, national and international levels to attract first-time and repeat visitors. The area of Service Excellence recognizes that a delivery on the Pure Michigan promise requires the instilling of a culture of service excellence that fosters consistently superior customer service, across the state and across all types and varieties of tourism entities. This website may not function properly.Click the icons below to upgrade to a newer version or another web browser.
The Pure Michigan campaign has enjoyed phenomenal success at the regional and national levels, and the opportunities to expand the reach of the campaign still further and for the industry to capitalize on this success are tremendous.
The intent of the plan, therefore, is to focus attention and energy in all eight of these areas, such that all eight goals and the ultimate vision can all be achieved. At the same time they represent the essential orientation for further development, since only this kind of tourism, which is based on the economic success of tourism business and is at the same time kind and constructive towards the natural, cultural and social environment, can also survive in the future.


At the Slovenian Tourist Board we are convinced that sustainable or green tourism is a developmental opportunity for Slovenia.
We will then need to study the impact of tourism on climate, and climate on tourism, the changes in tourist flows and we will need to formulate a strategy for developing and marketing green tourism through an action plan, together with all the competent state sectors and together with tourism providers.



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