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Just like for an iOS app, you don’t really have a choice to do app marketing or not if you want your app to succeed. Something we don’t talk enough on this blog is that you have to understand your users before you write your first line of code. For Patrick Mork, good PR is one of the most underused things in this industry: talk to the press, send them apks, have a blog, etc.
Patrick insisted as well on building a free trial or a free version so users can try before they buy (some users just bought a SmartPhone for the first time and they don’t even know you).
Brand awareness is critical, and in Play Store optimization you should create assets like app icons, feature graphics, promotional graphics, videos and descriptive screenshots that allow users who have not downloaded the game yet what it’s like to actually play the game. Finally, Patrick talked about your app distribution and insisted on the importance of device coverage: you have to know what are the most growing devices. Hope this little summary and advices were useful to you and if you have time, do watch the video!
About Latest Posts Sylvain GauchetHi there, I'm Sylvain and I've been working for several years on marketing mobile apps. I will not make any promises that simply claiming these accounts will take you to the top of Google search results.  I will tell you that not claiming them is going to make it increasingly unlikely that you will rank as high in search engine results. Restaurant industry professional helping small restaurants with their training, operations, and marketing needs. Free Report Of The MonthEach month I reward the people who read all the way down to this bottom corner with a free report. Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. By using variations of these four components you have the ability to reach multiple consumers within your target market. Creating a successful marketing mix that will increase results often takes experimenting and market research. You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market. If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.
Instead, marketers need to focus on the actionable metrics that will help improve and optimize performance. Below we’ll cover three ways that marketers can use Google Analytics to gather valuable insights and create an actionable plan based on those insights.
One of the first actionable reports you should analyze is page performance in terms of number of conversions. Analyzing the individual page performance in with the organic segment enabled can give insight if your site is increasing in authority for all pages or just a couple pages on a website. After analyzing what pages are contributing to a loss of conversions an action plan should be created to fix the issues that may be causing the decrease. Pro Tip: Add annotations to Google Analytics for algorithm updates to match up any increases or decreases from organic performance quickly.
Making your website mobile friendly has been a topic covered in great detail by many blogs. Instead of looking at how many users are coming to a website via mobile, we should look how mobile users interact with the site. Once again, you can view the number of conversions via mobile as that is always a good metric to track. Pro Tip: Use the mobile page performance as a means of getting buy-in to test different types of content for mobile users.
One often overlooked report in Google Analytics is the site search report under Behavior section. As we discovered in this post, there are multiple other ways to track actionable metrics within Google Analytics.
Understanding analytics can be hard and it takes a skilled marketer to use the data to make informed decisions. The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Online Marketing Blog – TopRank®. The post How a GREAT Marketer Befriends an Influencer appeared first on Online Marketing Blog - TopRank®.

Western Digital Corp (WDC) Stock Is a Solid Long-Term Value PlayApple Inc.: Is China About to Weigh on AAPL? Monday morning, Fortune reported that it had obtained a document describing a secret Google (GOOGL, GOOG) initiative that had originally been slated for release in early 2015, but was instead scrapped. Google Here was designed to work within Google Maps, and the app would have served up various display ads and other marketing messages, including coupon offers and loyalty card access, all based on the smartphone’s location in reference to participating retailers. The question, then, is whether Google’s decision to axe the Google Here project was indeed a wise move, and if GOOGL will be better off with the alternative Bluetooth-based solution that replaced it.
Interestingly, the Google Maps location-based ad program is strikingly similar to the Facebook (FB) update released late last year, which laid the groundwork for the social media company’s Local Awareness Ads program. Additionally, the Apple (AAPL) iBeacon, a device capable of creating a localized network within retail establishments, was recently announced as the focus of a pilot program in partnership with Target (TGT) stores. Considering that Facebook and Apple, two of GOOGL’s primary competitors, have been working to get their own location-based marketing tools in place, there must be rather significant potential for the technology to bring in revenue. Regardless of the method used, whether it’s Bluetooth, GPS, or some sort of beacon transmitter, there will always be a number of consumers who object to having marketing messages and advertisements served up based on nothing other than their physical location and proximity to a retail establishment. However, there will also be a number of consumers who accept, and even welcome, those types of marketing ads. One thing is certain — the use of exact location-based targeted marketing messages is the way of the future. As for GOOGL stock, neither program would likely have been powerful enough to move the needle by itself, as the bulk of Google’s revenue still comes from search-related ads.
As of this writing, Greg Gambone did not hold a position in any of the aforementioned securities. The 10 Best Growth Stocks to Buy for Retirement10 Stocks to Sell in May and Go AwayAAPL Stock Buyback: A Timely $58 Billion Infusion for Apple Inc.The 10 Best Stocks to Buy for the Next 10 Years5 Stocks to Sell for May7 Wealth-Building REITs You Should Buy Now! The first part of the video is more about research and building a great app, which are definitely a prerequisite.
You have to know why they download apps and what they want, with both quantitative (surveys for example) and qualitative (sitting down with your beta users) research. For each app, you have to find what monetization works best: it might be ads but it might not be. Having a cool promotional video might not give you tons of downloads, but it will raise your brand awareness. There are many methods that can be used, both in person and the use of impersonal presentations. While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you.
Unfortunately, it can be incredibly easy to merely focus attention on the vanity metrics within the platform. You can run the report for any channel to identify the best converting pages by source to get better insights. Once I have the report in the correct date range and filtered by the organic segment, I can see what pages are contributing to conversions. If it is only one page that is contributing to a large loss of conversions then a quick assessment can be made at the page level. A sudden change in organic sessions may be related to an algorithm change, among other situations too. With how important mobile is now, marketers should be looking at mobile data to make actionable steps to optimize the experience for their audience. Instead, focus on the metrics within the mobile data to build a tailored experience that your users are looking for.
Showing the difference between mobile data and desktop will help create ideas on how to frame and show content to each user. There are many ways you can utilize this information, but one way is to create additional content on the most searched terms. It may make sense to add or remove pages from a navigational menu if there are commonalities to the search terms. As a marketer, it makes me happy that I can develop a strategy to improve a website with the help of analytical data. The good news is that TopRank Marketing can help you understand your data more and make the informed decisions to optimize the experience for your target audience.
You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize?

Alphabet CEO Larry Page was apparently concerned over the public’s reaction to such accurate location information, given the exponential increase in personal privacy concerns, as well as the potential annoyance of unwanted display ads. Essentially, Local Awareness Ads behave in much the same way as GOOGL’s unreleased platform.
The iBeacon will allow retailers to deliver ads and related marketing messages directly to Apple iPhone users within the confines of the store, based in part on their exact aisle location. In today’s day and age, privacy concerns are a major issue, and rightly so considering the high-profile hacks and data breaches that have plagued countless companies.
The question, though, is whether the number of accepting consumers is enough to generate results positive enough to make these types of programs worth it for retailers. Whether it would have been more advantageous for GOOGL to re-engineer the Google Maps location-based advertising program is a moot point, as Google Here has been shuttered in favor of Eddystone, an open-source program with similar features to Apple’s iBeacon.
An interesting tip that he gave is that getting people to write about your app improves your search rankings in the Play Store. The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past. By vanity metrics, I mean sessions, users, pageviews, and other metrics that sound important. By comparing the date ranges, you can generally see changes in which you should identify any negatively performing pages. If most pages are decreasing in performance then you might have some more technical SEO issues. There are a lot of engagement metrics to focus on like time on page and average pages per visit, but I like to keep it simple with the bounce rate on mobile devices. Of course, you can view the mobile pages that contain the highest bounce rate and analyze each page to see what you should do to lower the bounce rate.
Just because your website is responsive doesn’t mean you shouldn’t focus on the data.
Once setup, Google Analytics will track the search terms that people use on a website’s internal search tool.
Adding more content based off of what people are searching for will provide your audience with the content they want. At the same time, we have to be careful not to get caught up in only focusing on the vanity metrics as the main KPIs. So not only will you get more people to your Google Play Store page, you also get ranked better! The combining and coordination of these elements will be more effective than depending on one. However, marketers may not be using one of the most well-known tools in the most effective way. Of course it sounds great to have one millions sessions, but that metric doesn’t provide me with any actionable data.
Actionable metrics help marketers create plans to improve a website in terms of creating new content, updating a site structure, or many other aspects of a website. A report I recommend running is one that analyzes individual page performance during a certain date range compared monthly or yearly for organic sessions. Or, you can compare the mobile bounce rate with the desktop bounce rate of a particular page.
The site search report is awesome, because it will show you exactly how many times the site search tool was used, what terms people search for, and the page they search on.
Besides creating more amazing content for your audience, you may discover that people aren’t finding the right page easily enough.
I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. This comparison will help you understand how different the mobile experience may be for users and what needs to do done to make the experience better for either the mobile or desktop version.
All three metrics within the site search report are important, but I tend to focus on the search terms report.
Instead, people might be searching for a particular page that would benefit them if included in the navigational structure.

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