Marketing plan of apple computers,a b testing email campaigns,create movies online free - Good Point

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Apple’s iPod: A Bite of Innovation Apple is a top tier consumer electronics manufacturer that differentiates itself by offeringdesign-oriented, user-friendly, innovative, and hip products at premium price.
Segmented by psychographics, iPod’s customers are people who enjoy music, “cool”products, gaming, and cutting-edge technology.Customers can also be segmented by the speed atwhich they adopt a new technology, a process called the diffusion of innovation. An environmental scan for Apple reveals several important factors that might affect itsdirection and actions.
Albert Humphrey is credited with first introducing SWOT analysis in the 1960’s using data from fortune 500 companies.
Competitor analysis is critical for any marketing plan and SWOT analysis provides the perfect way to do this. Once you identify the weaknesses of your competitors you can highlight them in your landing pages, advertising campaigns and press releases. Probably the biggest advantage of doing a SWOT analysis is that it enables you to identify your weaknesses. Finally it provides a visual summary of your product or service and how it compares with the competitors.
SWOT diagrams are sometimes referred to as SWOT matrices because they are usually presented as matrixes like the one above. You can get started easily using a SWOT analysis template readily available on the Internet.
For example a technological factor like emergence of HTML5 can be considered as a threat to Adobe, which is responsible for developing and maintaining Flash. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. Hi Nishadha, I love how you’ve used the Apple example above to explain SWOT, makes it so much easier to apply to our businesses.
As a student I wish u could just post the more importance of the SWOT analysis in marketing and I think this website is the best for small starting up businesses. Not only for average small business owners, but even large businesses can make use of it to measure themselves against competitors.
Tweak Your Biz is a business community - a place where business professionals like you can stand out. AD: If you are an entrepreneur or aspiring to be one, you should check out Entrepreneurship Daily. We are glad to submit our assignment as you have assigned us to prepare as a partial requirement of the course. Here is our final project which you assigned us to do as a part of our Project Management course. Steve Jobs, acharismatic entrepreneur that pioneered the personal computer, the mobile computing, and thedigital music industry, led Apple. For example, the iPod is positioned as an industry leader, commanding73.3% of the MP3 player market. Steve Jobs said, “it’s [iPodTouch] a cheap gaming device, and Apple wanted to concentrate on getting the price down to themagic $200 price point” 8.
It will help you to say the right thing to different people and help you to answer those very important questions, what makes you different and Why Should I Choose You? Since then it’s used by many businesses around the world to asses various projects and business ventures. Usually a PEST analysis is done before a SWOT analysis to provide the details for opportunities and threats section. Look for common weaknesses in your competitors and include them in your marketing so it would be appealing for many people and also for people looking for alternatives. This will enable you to identify potential opportunities and seize them if they matches your strengths. Since you’re likely to share and collaborate with others when doing the analysis it is always a good idea to choose software that supports collaboration. Strengths and weaknesses are considered internal to your organization and can be filled relatively easily.
A PEST analysis – a process to analyze political, economic, social and technological factors – is usually used to fill in the details for opportunities and threats. Similarly a political factor like turmoil in Greece can be considered a threat to any bank operating in Greece. But it provides a good overall view of your business in a visual and concise manner, making it easy for the marketers.


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I remembered using a computer program for creating a SWOT analysis in a business case during my university studies. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site!
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During2001 and 2002, the innovators—technophiles, tech “influentials”, and Mac devotees-- were thefirst segment to embrace the iPod.
In fact, several iPod commercials were either shown or premiered inthe MTV Video Music Awards13. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases.
Once you have the complete SWOT diagrams of you and your competitors you can make better decisions regarding your marketing plan. For example you might have real-time collaboration in your application, but if your competitors are doing a better job it then it is a weakness.
If you already have Visio as your diagramming tool it is important to remember that Microsoft does support real-time collaboration via shared point. Marketers might have to work with other departments to fine tune the facts and also to learn about future planned releases, branch openings etc. Nowadays I do a simple version of it together with a lean canvas business model exercise in 20 minutes.
The next segment were the adopters, who were interested inthe “cool” factor of the product. The next close competitor is SanDisk, which has 9% of the market share.Its core product is the Sansa Clip Zip MP3 Player, which retails for $49.
This product isaimed at people who value high storage capacity and music quality, such as music collectors. As a result of these campaigns, the iPod not only became amainstream product, but also a pop culture phenomenon. But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter. Apple is a global brand with many high level projects, so the below SWOT diagram is a bit simplistic, but see how it quickly conveys the relevant information in an easy to understand manner. Would like to see your take on how to do a competitive analysis in a hyper-competitive international industry.
Free marketing plan papers, essays, and research papers Marketing Plan for the Apple iPod - Assessment task Marketing Plan Apple Ipod Contents.
The main features ofthe Classic iPod were a sleek design, ultra portability, up to 5 Gigabytes of storage, 10 hours ofbattery life, and an easy-to-use interface at a price tag of $ 399. During 2005, the early majority adopted the product; the sharpincrease in sales in the graph represents this moment. This MP3 playerresembles the iPod and it offers similar features at a fraction of the price. Since the iPod is a product with a wide appeal,the ideal distribution channels must reachthe mass markets. In conclusion, Apple has unveiled one of the most influential products of the 21th century,the iPod. Since its beginnings, Apple hasdiversified the iPod into many other models as a way to reach different target markets byoffering a wide range of price points and features. Big box retailers, such as Wal-Mart and Target, are ideal channels because oftheir large sales volume and market reach.
The iPod has not only revolutionized the way we listen to music, but also how weentertain ourselves. The price points in 2012 range from $50 forthe iPod Shuffleto the iPod Classic, which retails at about $2301. Another reason for the surge in sales that occurred in2005 was the release of different iPod models, such as the Nano, Mini, and Shuffle.
Source: NPD Group, 2009 Apple facedlegal issues with record labels and media companies, which claimed that theiPod facilitates the use of pirated digital content. Apple ha created a product with a broad appeal and it has marketed the iPodbrilliantly, to the point of becoming a pop culture phenomenon. Australian Assignment Help provides critical assessment of the marketing mix strategy for Apple iPhone.


Although not everybody owns one, the iPod is a mass-market product becauseof its broadappeal.
Thisextended product line propelled iPod sales through the proverbial roof, reaching 40 million in2006.Up-to-date, the iPod has sold over 270 million units5. However, an Apple Brick and Mortar store is also necessary to showcase itsproducts and to allow customers to experience the iPod.Currently, Apple has 300 retail stores inthe world and they are the most profitable stores measured in terms of sales per square feet9. In fact, some critics say that theiPod was the saving grace for Apple, which was struggling with weak finances and a blemishedbrand before.13Solomon, Julia.
More importantly, Apple faces legal and reputationalproblems in the area of supplychain management. Thisa key element in the marketing plan because when experiencing the product in a controlled anddesigned environment, like an Apple store, the brand image is going to be reinforced in theconsumer’s mind. Apple - Marketing Strategy It is very essential for a company to have a marketing strategy and a marketing plan to. The primary target marketfor the iPod segmented by demographics is teens to young adults belonging to middle and highclass.
For example, 66% of iPod users have an income of $25,000 or above.According to CNNTech, 69 percent of iPod users are between the ages of 13-242. These retailers play a key role because consumers are shifting towards onlineshopping and Apple wants to reach as many consumers as possible. According to StatsCruch “the median number of iPodsowned for males is 2, while the median number for females is 1”3.1 Apple. In otherwords, advertising is the best way to communicate and persuade buyers to purchase an iPod8Kahney, Leander. Through its excellent advertising The key decision areas may refer to the marketing strategies used by the company to. Below is a free excerpt of " Apple Iphone Marketing Plan " from Anti Essays, your source for free research papers, essays, and term paper examples. Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the Free marketing plan papers, essays, and research papers. 200 below is an effect can a role in marketing plan for research paper to help you need to describe.
In response to such a wildly successful marketing, pricing, and retail strategy, Samsung's leading competitor Apple has pressed charges on. Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to Marketing Strategy and Mission Statement. It is not easy find what are the all segments discussed in Apple marketing teams, but some of them looks like logical.
Are you looking for a similar paper or any other quality academic essay: Then look no further. Check out our top Free Essays on Apple Marketing Plan to help you write your own Essay The paper analyzes the marketing mix of iPhone, a product of Apple Computers Inc. Assessment task Marketing Plan Apple Ipod Contents Assessment task Marketing Plan Apple Ipod Contents Executive Summary_____3 Situation Analysis - Market.
The market segment for the company will … Marketing management 0 Raman Fadaei 2013 Apple iPhone Marketing Analysis Marketing Management Apple Inc.
This assignment selects current approaches, and thinkings in the field of brand strategy and analyzes. Check out our top Free Essays on Iphone Marketing Strategy to help you write your own Essay Marketing plan of Onida laptop Acknowledgement.
I am thankful to prof Gurdeep Kaur who gave me courage and guidance to complete the term paper on product and brand. In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. QUESTION The promotion for this segment should be done aggressively through online marketing. Easy Ways to Make Money with Article Marketing - Market Plan Search for Sample Marketing Plan.



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