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Google’s ever changing algorithm updates have meant that the way we market ourselves online is constantly changing too.
Whatever you call it; content marketing should be an integral part of your online marketing strategy.
It doesn’t have to be hard or expensive either.  By following a logical plan you can make sure that you get the most out of your content (written text, images or videos). While targeting poor quality pages, duplicate content, black-hat SEO and everything in between, many ordinary business people have seen their sites’ affected. Before you can even begin to implement a plan, you need to have a firm grasp of what exactly content marketing is. For many businesses, the main focus of content marketing is creating unique and high quality copy for your website. In addition to written content, your content plan can also include the use of videos, images and infographics. Even if you’re not a copywriter or journalist, crafting a rock solid content plan, and getting your voice ‘out there’, is easier than you may think. Building a rock solid plan – one that you can refer back to when you need to – is the key to success. Where to post content – Most companies will want to add additional content to their website. Craft your call to action – If you’re writing copy for your own site or guest blogging, your call to action will be different. It’s about more than creation – Spilt your efforts between creating your content and distributing it.
Recycle your content – Content marketing isn’t all about writing brilliant and inspiring copy. Be clear about your goals – Whatever content you choose to create, make sure you’re clear about your goals. You may be thinking that, while all of this sounds interesting, it’s not relevant to you; especially if you’re a b2b company. With the shift towards quality, and with black-hat SEO finally being clamped down on, can you really afford NOT to implement a content plan?
In a time where we are bombarded with fraudsters and spam companies, being recognised in this way is ideal. The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer.

This is the process of developing your current market and could include entering new markets with your products and services.
To use social media as a marketing tool you must understand the elements of social media marketing strategy. Marketers have had to shift to accommodate these changes, but there is one thing that remains constant. The search engine giant has announced steps to reward quality content, so if you’re not implementing a content plan, you’re missing out. Millions of webmasters all over the world have been affected in some way by Google’s Penguin and Panda updates. Many saw their site’s rankings slashed, traffic plummet, and pages disappear from the SERPs (search engine result pages). It is measurable, scalable, natural, and above all; helps shield you from algorithm updates. Internet users are becoming increasingly savvy, and are always trying to find credible sources amongst some of the more questionable pages on the web. Whether you’re putting your own spin on a current topic, providing advice, or even offering a contrarian view; quality copy is your pathway to your audience. Marketing is all about promoting your company, driving traffic to your site, and ultimately securing a sale.
This content is what drives people to your website; either by earning your place on the first page of Google, or by going viral. And you need to be able to relay this information professionally, articulately, and interestingly.
By using different media you are increasing the likelihood that your message is going to be found and absorbed by your target audience.
While copywriting and content go hand-in-hand, no-one knows your company and World Changing Product like you do.
You’ve gone to the trouble to producing something worth sharing, but it’s no use if no-one sees it. Even if you don’t like selling, promoting your business and your products in this way is vital.
Like with your other SEO and link building efforts, you’ll need to build up to becoming a figurehead in the industry. You should read lots of blogs and websites related to your niche for inspiration, and look at how you can add a unique spin.
Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business.

You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom.
Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it.
This is what makes content marketing such a valuable SEO strategy, perhaps even more so than link building. If you want to be seen as credible, influential, professional; you need to be crafting quality content.
But if you’re new to the marketing game, or you hate to sell, how can you make content marketing work for you? This is the aim of your content marketing strategy, but it’s about more than manipulating the search engines, and forgetting about your audience. The key to successful content marketing is finding an original voice, saying something worth sharing, and killer copy. You should also think whether social media platforms such as Twitter and Facebook will be suitable for your business.
By becoming an influence and an authority in your niche, you’ll be able to drive more traffic to your site, and yield more results. Do you want a certain number of people to visit your website, increase your newsletter sign-ups, or sell a certain product? Your audience will still benefit from your influential outlook, and you’ll still have something unique and newsworthy to say. By actively creating and distributing quality content, you’ll begin to be recognised as an authority. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives.
You can track your success on Google Analytics, so make sure you’ve decided what you’re trying to achieve. You should provide only relevant and validated information to take the full benefit of the social media.
Crafting copy is something that comes with practice, reading lots of other articles, and finding your unique voice.

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