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He asked another Pfizer chemist, Willard Welch, to synthesize some previously unexplored tametraline derivatives.
Welch then prepared stereoisomers of this compound, which were tested in vivo by animal behavioral scientist Albert Weissman. Defining What You Have To Sell Examples Of What May Be Sold Finding Sponsors Who Do You Approach? Marketing at a Beach Volleyball event should be based on a strategic approach that helps the organizer to build strong customer relationships and create value for their customers and for themselves. In the last decade Beach Volleyball has established itself as a brand, mainly through the colorful and dynamic elite level tournaments, the FIVB World Tour, but recently also through National and Continental level events worldwide.
To reposition Beach Volleyball`s brand in the market the following definition has been established as of 2011: “Powerful, expressive and vibrant, Beach Volleyball is a showcase of physical strength and energy.
Fun sport that first developed on Californian and Brazilian beaches by players that wanted to have fun while playing Volleyball on the beach in an outdoor environment with simple rules. An image of fun, cool, trendy, professional beach sport to play, to participate in and attend in touristic destinations.
To promote the entertaining, expressive yet ultimate sporting values of Beach Volleyball around the world.
FIVB believes that this is in the interest of all the Beach Volleyball family including athletes, fans, clubs, promoters, National Federations and Confederations. During the 2011 season, FIVB successfully unveiled the Heroes Campaign at selected FIVB events such as the Beach Volleyball Swatch World Championships in Rome, the World League Finals in Gdansk, the World Grand Prix Finals in Macau and the World Cup in Japan. After its launch in 2011 the FIVB Heroes Campaign will be further expanded and advanced over the course of time to reach an even wider audience.
Following the example set by the FIVB, also Continental Confederations have tried to adapt the HEROES Campaign to their local needs.
Beach Volleyball event is an intangible product which consists of several elements which, when and if in harmony, form a successful sport event fulfilling the expectations of spectators, sponsors, partners and participants. Placement of the product in the marketplace, and what sets a Beach Volleyball event apart from other sports events and what makes it a good investment should be established.
Also, in today`s perspective, Beach Volleyball stands as a brand; therefore attracting a certain target market – young people with a flexible, trendy, healthy lifestyle, many times, a beach lifestyle, and a substantial income. In order to solicit players and sponsors successfully, and if applicable negotiate a television deal, you must be able to “sell” to everyone where your Beach Volleyball event takes place. Promotion strategy is based on finding the best media channels, activities, advertising to reach your targeted audience to promote your Beach Volleyball event. If you want to succeed in your quest for sponsorship funds and strong sponsorship relationships, you must ensure that you have access to people with relevant marketing skills, sufficient resources, a good strategy, a marketing plan and market research. As part of organization`s strategic planning process a Marketing plan should be established.
Your goals and objectives should be synchronized with the ones set for all the promotional efforts – Media Plan, Promotional Plan, etc. In order to identify the strengths and weaknesses of your Beach Volleyball event, you should examine issues within your organization that impact your ability to sell your event to your targeted market and to sponsors. The next step is to analyse factors outside your organization that may affect your event – opportunities and threats. Now that you have completed your SWOT analysis, it is time to plan your marketing strategy.
All plans require resources: information, time, advertising expertise, graphic design skills, media talent, equipment, office space and staff, as well as funds. As a next step, develop an action plan, as strategy is nothing unless actual actions are taken.
Finding a sponsor for one`s Beach Volleyball event is not an easy task, especially for smaller organizations in countries where buying power is low.
Sponsoring organization may provide cash or product (s) (Value in Kind or VIK), or a combination of the two. Before approaching any sponsor, one has to determine what exactly may be offered to a sponsor, and what the benefits of a sponsor would be. The following examples may be considered to be key benefits at one`s Beach Volleyball event for a potential sponsor, however make sure to also consider the cost to yourself to deliver these benefits and if it will be profitable for the organization.
Will there be a limited number of sponsors, therefore making it a more exclusive deal for the sponsoring entity. Design a detailed layout of the venue and identify any possibilities where you may provide exposure to the sponsor – panels on the courts, flags, banners around the venue, backdrops for interviews, inflatable, etc.
Will you be able to feature the sponsor`s logo on printed promotional material, such as the poster, billboard, flyer, official event`s program, an accreditation card, etc. Will you be able to provide tickets of your Beach Volleyball event to the sponsoring entity? This is a sample marketing plan designed for a fictional restaurant featuring locally grown foods.


This competitor and situation analysis was composed for Ruth’s Chris Steakhouse of Granger, IN as the first stage of research in developing a marketing plan for wedding banquets. The logo incorporates the orange blossom into their logo, which provides a unifying nature for local consumers.  This will also help the owners tap into the growing demand for edible arrangements, showcasing their trendy nature and providing consumers with an option other than cut flowers that are just going to die.
In the first of these articles - How To Develop A Strategic Marketing Plan - NOW, it was explained that a Strategic Marketing Plan - or Commercial Plan - consists of five components.
The NOW stage - situation analysis - looked at the impact of the external and internal environments on the WHERE stage - the goal and the objectives. The reason why every firm needs a competitive strategy is that no company can be equally brilliant at everything it does and meet with equal proficiency every need that every potential customer in a particular product market might have. This situation is illustrated in Figure 1 - one large segment containing customers with broadly similar needs satisfied by core product features. Figure 2 shows the market fragmenting into four distinct segments whose needs are either different per se or, if the same, have different priorities. Focus on the needs of individual segments and provide products to match, the philosophy being that ita€™s much better to satisfy the needs of a smaller segment extremely well than it is to satisfy the needs of many segments averagely well. The above is the rationale behind the need for companies to develop a generic Competitive Strategy of which there are three .
This is probably the toughest of the three strategies because unless the product that gave you product leadership has a long product life cycle or is protected by strong patents, it will need to be followed up by a succession of equally successful products for this strategy to remain successful. The adoption of Best Product is more likely to succeed if the products in question are highly differentiated.
This competitive strategy is often the way to go if product differentiation is low, customer needs are similar, and there are a significant number of direct competitors. The difference in prices between the lowest and the highest in such markets is small in percentage terms and so the battle for sales is fought out on a€?how easy it is to do business with the suppliera€? (convenience) and the consistency of product quality, product availability, delivery and customer service (risk reduction). This is a strategy that is often the best option for service providers - particularly those of professional services. Ita€™s based on forging such a close relationship between supplier and customer that it is difficult to distinguish where the border between the two entities lies. It is frequently a difficult choice to make between these three generic strategies as it is unlikely that your present strategy will be 100% one or the other. For instance, if Best Total Cost has been adopted and a choice needs to be made between investment in product development and a new IT system to improve on-time delivery, the decision is clear cut. It is more than likely that your closest competitors have adopted the same generic strategy as you have, particularly if that strategy is Best Total Cost or Best Total Solution. However, in two out of three cases, the adoption of a particular competitive strategy does not, in itself, create a competitive advantage. Being regarded by current and prospective customers as a€?just another suppliera€? is a difficult position to be in. How to identify and exploit a competitive advantage will be the last topic to be addressed in this series of articles on developing a Strategic Marketing Plan. Combining the product, a sporting event, and the “personality”, the entertainment, side events, sport production at Beach Volleyball event, an attractive brand is borne.
Juxtaposing the explosive, dynamic and intense, stamina and strategy, this sport dances to its own tribal beat. By creating at the same time role models for the young generation and global exposure for players, the Heroes Campaign could be of fundamental help in the development and promotion of Beach Volleyball. African Volleyball Confederation has acknowledged that becoming a “Heroes” raises the involvement of the athletes, and they are proud to promote the sport and act as idols for the young generation of athletes. These elements are operational and complement each other: Product, Price, Place (distribution) and Promotion. The quality of your product, your Beach Volleyball event, is the core of all your Marketing efforts.
Most of the Beach Volleyball tournaments, especially in their first editions are free of charge for the spectators. Even if the chosen venue is a world known landmark and a spectacular tourist destination, there are other considerations to consider when choosing the perfect location for your event. Promotion strategy would include the media operations and promotional activities, including any opportunity to have a “word out” about your event.
Once having determined the threats to your event, you may then reassess the situation and analyse how you can make these threats into opportunities. In order to ensure your marketing strategy remains on track, you need to include the following information: objectives, rationale, strategies for achieving each of the objectives, mechanism to determine the outcome of each objective. In many cases, your marketing and promotional plans will be designed considering a set budget.
Create a Master Plan with the actions, deadlines and the responsible parties to complete the actions.
Could you define categories of sponsors and grant a higher category of sponsorship to the sponsoring entity?


Do plan to televise a feature on the local television, where you could include and advertising of the sponsoring entity? Do you have a possibility to have athletes attend sponsoring organizations official functions, or create promotional activities during the event involving the athletes? Arch Gen Psychiatry -- Early Coadministration of Clonazepam With Sertraline for Panic Disorder, July 2001, Goddard et al.
FIVB has already invested a lot of time and resource to create an attractive Beach Volleyball brand which, at this time, can be used by the organizers to stage memorable Beach Volleyball events. A brand that coincides with one`s lifestyle and makes a promise of an entertaining sporting event. The new Marketing and Promotional initiative with the FIVB Hero Campaign at its core intends to better involve the FIVB top players.
Please note: The FIVB Heroes campaign is a non-commercial campaign to promote Volleyball and Beach Volleyball globally and is not associated with any commercial party.
Within a few months the campaign and the imagery representing the campaign have become very popular with the global volleyball community. Marketing mix model may be easily applied to a Beach Volleyball event and helps one to determine the global marketing approach which should be taken to achieve the goals set for a successful Beach Volleyball event. This allows attracting also public that might not yet know they are interested in Beach Volleyball.
For example, the event is held outdoors in magnificent locations in both: beach and city settings.
Make sure you find out the terms to obtain a permit to hold the event, liaise with the respective city council, governmental entities concerning the available dates, price of the permit, sound restrictions, etc.
Depending on how you define your Beach Volleyball event and what values you add, the Promotion will follow the concept. Start by identifying the people you currently reach and those you are trying to reach to achieve your goals. For details on the Master Plan please refer to Features of the Media Plan in section Media Guidelines.
This project forms an important part of the re-branding of the FIVB and is meant to increase the popularity of our sport by placing the athletes as “heroes” on center stage. The FIVB Heroes campaign also plays a crucial role in the global promotion of FIVB's social engagement.
Obviously, theory of marketing definitions may be interpreted and adapted to the needs of the specific product, would it be a high class Beach Volleyball, an amateur Beach Volleyball tournament or a Beach Volleyball camp for kids.
A Beach Volleyball event will depend on seasonality due to weather conditions, therefore requiring a prolonged communication around the event throughout the “low season” of Beach Volleyball (winter time) to maintain the “hype” about it.
For example, your Beach Volleyball may be promoted as a Sustainable event by acting on sustainable activities, implementing a sustainable organizational structure, attaching a sponsor with an environmental responsibility to your event. For detailed elements and aspects, please refer to the Features of a Media Plan in section Media Guidelines. Knowing the positioning of the Beach Volleyball brand in the market, you may also align the target market with the results that are already proven – Beach Volleyball attracts audience between 20-45 years of age, all races, trendy society, people for whom Beach Volleyball is part of their lifestyle, audience that enjoys sports in a combination with fun on the beach.
There are several values one may offer to an organization willing to sponsor a Beach Volleyball event, or Beach Volleyball team – they might contribute towards a National Championship or a National Beach Volleyball team that further may represent the country with the help of the respective sponsor at an international event or Olympic Qualification event. In the below points, we present to you an idea that may help you to develop an appropriate marketing strategy for your specific activity. Some countries are not accustomed to pay an entrance fee, and if an entrance fee is put, it should be always established in order not to jeopardize spectators` attendance. Once the appropriate promotion strategy has been defined, an effective promotional plan will make sure you reach your goals. Every marketing plan must be based on a market research, and needs to reflect your audience profile you are trying to reach, the number of people who will attend your event and channels through which you may reach your expected audience.
FIVB, as the governing Volleyball entity, is actively utilizing all three pillars of sports marketing, however in the below section, we will focus specifically on Beach Volleyball event`s promotion, inspirational ideas and examples that may act as a basis for new ideas. A successful promotional plan will include long term, short term and on-site activities to be implemented. Defining a marketing plan will help you to determine what makes your organization and the Beach Volleyball event appealing to potential sponsors. As part of your developed promotional strategy, make sure your Sport Presentation program and elements complement it.



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