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Spredfast and Shoutlet, two of the leading companies in the social media management software industry, are joining forces. The combined company will have more than 1,400 clients, including all five major broadcast television networks and half of Interbrand’s top 100 global brands, and will slightly narrow the crowded field of social management platforms.
Spredfast and Shoutlet were each given high marks in Forrester’s most recent rankings of social relationship platforms. Spredfast and Shoutlet are an especially good fit, said Spredfast president and CEO Rod Favaron, because each company has built its platform to integrate well with other digital marketing tools. The merged company will maintain both platforms for the time being, integrating tools from each. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Martin Beck is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Learn how to make sense of the current marketing technology landscape with this supergraphic of martech vendors. MarketingIQ is a free marketing platform for Citrix partners to create email marketing campaigns purpose built with specific use cases, jointly brand them and send them out to a contact database without additional agency fees or costs. Citrix has recently developed a Citrix Service Provider campaign with messaging for the SMB market. During this webinar we’ll show you how you can sign up for the platform, and get started with developing your first email marketing campaign to your contact base. Find out what changes we have in store that will impact your business in a positive way for the remainder of 2015. In the sales and marketing realm, we’re continuously working to convert leads into customers. Creating effective campaigns, identifying segments, analyzing the results, and tailoring subsequent messaging to nurture and convert leads can prove time consuming. With greater knowledge comes greater power; leading marketers are making the most of MA to turn leads into customers. Tracking customer behavior and gathering insights into how leads engage with your website, enables you and your team to optimise your campaign messaging, ensuring you are sending tailored content, to the right leads at the best time. For social media marketing, it gets better: using MA to its fullest, you’ll be able to identify where your best customers are, about their conversations, and who else in the industry they’re engaging with. A great Marketing Automation platform should have the ability to store your marketing materials, so if you’re creating collateral such as blog articles, newsletters, webinars and whitepapers, you have easy access at any given time. While many of you will already be familiar with lifecycle campaigns, such as introducing new customers or subscribers to your company, or even within the retail sector with activation series that encourage first purchase, you may not be aware of exactly how MA can streamline your email marketing processes. Marketing Automation in email marketing is about creating workflows that specify who gets what, when and what happens in certain situations, such as if a lead clicks triggering a behavior you wanted to encourage, but much further down the line.
If you have questions regarding the blogs, please comment on them or contact our team who would be pleased to help. Every one of us wants to invest time and effort in the best social media platform, who doesn’t right? Finding a social media marketing platform that fits your requirement, needs and goals is never easy but in a long run, it is seriously rewarding. In this post, I will lay out my opinion and various case studies I did over the months on social media. Instead of purely promoting a product, you should focus on taking the opportunity to build a conversation surrounding a tweet or topic.
Don’t underestimate the power of Google+ at least for now because updates on there get ranked on Google faster! An important point to remember is that LinkedIn is used by business owners more than the typical-type-of-users you usually find on other social platforms. About Hot in Social MediaHot in Social Media is an independent online community for the social generation founded in 2012.
For those of you who are working in Marketing, PR, Advertising or any other domain where a good understanding of social media marketing is a must nowadays and want to be up to date with the latest news and tips right when they are happening, you must subscribe to our Email, RSS or join Hot in Social Media on Facebook. The question of choosing a video platform is often a dilemma for companies that want to elaborate a video marketing strategy.
This post belongs to a series of articles about Free Video Platforms Vs Professional Video Platforms. When a company decides to start working with a Professional Video Platform it may be already carried on video marketing activities. Video marketing actions intended to generate customer engagement usually fit better with Professional Video Platforms since it is important to work well design and branding issues. When the marketing needs a special focus on brand image, it requires an online video platform, which allows the video player insertion on the corporate website, and the inclusion of calls to action and recommended links in the player.
Professional solutions offer the possibility of including advertising in the video file,  a company can increase online sales thanks to this function, which we may also refer to as monetization through videos. In addition, any professional solution like the Flumotion platform allows integration with other enterprise tools. Other useful functionality that professional providers offer is registration forms which can be included before, during and after a video is displayed. Analytics are critical to check the results of the marketing actions and business video professionals are aware of this.
Moreover, whatever the objective of our actions is, it’s always interesting to drive traffic directly to the website of the company, where interested users will find other value content such as offers, whitepapers, manuals or videos how-to.

Finally it is noteworthy that a growing trend in marketing is the creation of UGC (User Generated Content) portals. We will soon explain in another article in which cases a free video platform can help us with our video marketing strategy. Audience technology firm YuMe has launched a programmatic video marketplace for agencies, advertisers and publishers, offering both demand- and supply-side platforms and powered by the company's data management platform.
Mobile ad tech company Amobee has partnered with Twitter to provide advertisers using the social network's platform with better targeting and measurement. In order to get their many software tools to work together, marketers often have to act as orchestra conductors. This has led to the emergence of workflow automators, like Zapier, Workato, Azuqua and Bedrock Data. Today, Seattle-based startup Usermind is upping the ante in this category, with the announcement at our MarTech conference of the launch of its new platform. But, CEO and co-founder Michel Feaster told me, the platform is also designed to provide insights about what is happening to customers as they pass through that integrated workflow. For instance, she said, the platform will not only connect actions to automatically take a trial signup, process a credit card and send out a pre-written welcoming email, but it can also answer a question like: What is the impact of a support call if the credit card billing fails during a trial signup? The main idea, Feaster said, is not only to improve revenue, customer acquisition and other bottom-line business goals, but also to improve business process efficiency.
A client company like expense management provider Tallie, she said, is working with inbound marketing platform HubSpot, Salesforce CRM and user analytics provider Mixpanel.
Learn how Netsertivea€™s technology can help you unleash your marketingand put you in the lead.
With an ongoing commitment to their US network of dealers, Meridian, a world-leader in high-performance digital home entertainment systems, announced this week the launch of an innovative localized marketing program in partnership with Netsertive, a Google Premier SMB Partner specializing in automated digital channel marketing technology for the Audio-Video industry. Through the program, Meridian dealers will be able to track digital marketing results through Netsertive’s online platform, weekly alert summaries, and regular meetings with a professional client success manager.
With this program, Meridian will gain greatly improved brand control, critical insights into channel performance and coverage, empowerment of their dealers to embrace local digital marketing and stronger local marketing performance. The new marketing program will be available to dealers supporting Meridian’s award-winning products, beginning immediately. Netsertive has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses.
Meridian Audio, based in Cambridgeshire, UK, was founded in 1977 by two music lovers: psychoacoustics expert Bob Stuart and design engineer Allen Boothroyd. In 2008 Meridian entered the world of automotive with its partnership with McLaren Automotive. Austin-based Spredfast announced today that it is acquiring its Madison, Wisconsin-based competitor. The list of tech partners on the Spredfast site is long — including Brandwatch, Kenshoo, Crimson Hexagon, Google Analytics, Opal, Symantec, Salesforce, Synthesio and Sysomos, many of whom also have relationships with Shoutlet.
Shoutlet, which has nearly 500 clients, including Best Buy, Four Seasons and Lowe’s, has a strong CRM component that links social data with customer management platforms such as Salesforce.
Spredfast will absorb Shoutlet’s executive team and about 100 employees in the Madison office, pushing the Spredfast employee roster to about 600 people.
He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. Top of the class are the marketing teams that invest and utilise automated marketing tools and respective best practices associated, creating highly engaged users, and tracking all available touch-points of the lifecycle journey.
By tracking real-time activities such as page views and clicks, they can tailor their content to increase engagement and therefore likelihood of conversion. Marketing Automation can help you identify the best times to schedule and post your content, and personalize your messaging to really speak to your target audience.
Benefit from cloud storage, enabling your team – both in-house and remote - to collaborate and create joined-up campaigns referencing existing materials, building your content library in a single place. Instead of spending hours tweaking your segmented lists and creative, you can create dynamic list in your CRM and automatically trigger campaigns to help nurture leads into converting to paid up customers. Our blog provides help, advice and resources from some of the leading industry experts covering a wide range of marketing subjects including digital, search, display, social and email marketing. Yes, I’ll share with you exactly which social media platform works best for specific goals. Have you ever wondered how social media influencers like Kim Garst, Chris Brogan and Guy Kawasaki uses Twitter? Through several case studies I performed over the months, Facebook works best with media sharing compared to plain links. Also, videos posted directly to Facebook would have a better search ranking (more visible on the timeline) compared to any other forms of media publication. Sharing an image on Google+ will (nearly) guarantee success in multiple sharing and plus (voted up). In most cases, you would require a few depending on your requirements, target market and user personas. In general, the strategy objectives are often decisive in choosing between a free solution or a professional video platform. On a previous post we already put in context what type of video platforms are currently available on the market and we will soon publish a free complete guide about it. Maybe if a company knew from the very beginning how a professional platform can enrich its strategy, it would start working with it directly without the prior step of using a free platform. For any company that has already implemented a campaign of brand awareness, the next step is to achieve the engagement.

An example might be: a surf school which uses the call to actions to link them to a registration form. Thanks to this integration automatic notifications can be sent to personal email accounts as new videos are being published achieving a greater degree of segmentation and dissemination. In addition, some video platforms enable integration with CRM solutions, providing analytical data that will allow us to know how the user interacts with the video second to second, and calculate the ROI of each video.
The professional platforms as Flumotion provide a dashboard which includes all marketing campaigns launched in different media. Video is clearly consolidated in the e-commerce by achieving great conversion rates on the product pages, and the power of video also extends to its use in other areas such as landing pages and email marketing campaigns.
Customers are increasingly demanding that video platforms to allow dual directionality when sharing content. Similar to IFTTT for consumers, these products allow business users to easily set up steps that are automatically carried out between tools. The company has been building the platform for the last two years, including a six-month beta phase. About 20 tools are currently supported for analytics, transactional email, marketing automation, CRM and billing systems, including Eloqua, SurveyMonkey, Slack, Salesforce and others. With Usermind, the company can set up automated workflow steps between them, so Tallie can see, for instance, what actions are most effective in collecting from late-paying customers.
Pricing starts at $10,000 annually and is based on such factors as the scale of the data or the number of connectors. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor.
In addition, Meridian dealers will have turnkey implementation, automatic reimbursement, and complete accountability.
Dealers interested in participating in the program can contact their Meridian representative or Netsertive directly for more information. Based in the Research Triangle region of North Carolina, the company automates localized digital advertising and channel-marketing solutions, leveraging online search, online display, social media and mobile platforms.
With almost 40 years of innovation and development of consumer home entertainment systems offering exceptional performance, Meridian Audio is recognised as a world leader in high-quality audio and video reproduction. Shoutlet president and co-founder Aaron Everson will become the general manager of Shoutlet.
A graduate of UC Irvine and the University of Missouri journalism school, Beck started his career at the Times as a sportswriter and copy editor. But what do you need to consider when assessing if your company is getting the best out of what marketing automation has to offer?
Storing this data and creating dashboard reports in the platform enables your team to constantly review the results make informed decisions on what is and isn’t working. For starters, most of the small businesses are either using for marketing or thinking of using it. Professional solutions have some advantages which not only have to do with its functionality as we now explain.
One of the main factors influencing the professional platforms is controlling the distribution across multiple channels and having the ability to centrally manage online content; providing a tool to automate the videos posting on various sites such as Facebook, Twitter or Reddit, besides publishing it on the corporate website.
With this objective, controlling the display environment is very important and this is frankly difficult on free platforms, where advertising is controllable to some extent and related searches can play tricks on us. Another example might be a Kitchen goods manufacturer that could use the recipe videos to link them directly to the product pages. They want to create portals with the content created by its users within their own communities and thus involving the audience and boosting user engagement.
If you get a lead from an online form on SurveyMonkey, for instance, automatically drop it into Salesforce’s customer relationship management (CRM). It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. The in-car system for the Range Rover Evoque signaled Meridian’s partnership with Land Rover in 2010.
Spredfast is also a preferred partner with Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn and Pinterest and last year merged with Mass Relevance, another Austin-based social marketing firm.
You may have already adopted a marketing automation platform to streamline your department and remove the endless spreadsheets, but that’s just scraping the surface! Serving specific vertical industries, Netsertive helps local business, multi-location retailers and national brands increase sales in targeted local markets with its expert team and patent-pending technology platform. The company’s award-winning optical disc players, DSP loudspeakers, video systems, streaming and personal audio products are unique in the industry, maintaining a super-quality digital signal from the studio to the home, using advanced digital signal processing to delivery natural sound and crystal-sharp images.
The following year Meridian extended its automotive partners to include Jaguar, launching in the XJ Ultimate. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners. In 2012 Meridian introduced its innovative Signature Reference Sound System in the All-New Range Rover.

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