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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List.
Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. I have spoken to three people this week who use their Outlook as the method for keeping an email marketing list (or lists in one case) for their business. Signup boxes for your website – a way to promote your newsletter and allow new subscribers to sign up with ease.
Security for subscribers since most email providers have strict rules regarding email privacy and spam and this makes them feel more comfortable entering their email and knowing that you are following a policy with regards to their personal information and email address.
Autoresponders – These allow you to setup a series of actions to happen with new subscribers. Cost Effective – Email campaigns take less money and resources (especially when having to respond to every request to add to the list manually) to run over a traditional mail marketing campaign like direct mail or print advertising.


The initial setup of your system, process and a template for your newsletters is the most time consuming and technical aspect of using an email marketing system. When we provide ongoing email marketing support for our clients, they provide the content and we take that info and format it into their email marketing system adding images, links to special places on their website (or elsewhere) and proof the articles to get it ready to send – creating the newsletter. If you have a mailing list and are doing many aspects manually you may want to investigate some of the systems above.
Since working with Time On Task VA services, my compelling online presence has grown considerably! Unless you are already an online marketer with experience and solid connections to recruit affiliates, I personally recommend outsourcing because managing an affiliate program is very time consuming, never mind having to worry about fraud and malicious advertising practices.  Leave it to the specialists so you can focus on the other million things you have on your plate. Bloggers have a network of loyal followers.  If you offer something of value, many bloggers will be happy to do a review for a small payout or for the product. Your payouts will also have to remain competitive if you want to attract quality affiliates so check out what your competition is doing and what their commission rates are.
Great source of information, and thank you for introducing me to HasOffer, I’m excited to try them out. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The mobile reward program lets merchants validate and reward customers for in-store loyalty with their mobile website.
A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers.
As a modern marketer, the ultimate bottom-line is to harness the power of advocacy marketing to build an army of trusted brand advocates for boosting your social brand in real-time. Whether they are on a quest for friends or fans,organizations of all sizes spend on social networking, from meager amounts to a small fortune. Although a new concept in marketing, advocacy has been evolving as a key component of marketing strategy, and is gaining significant traction in today’s digital world. After finalizing your plan, the next step is to identify a sponsor preferably from human resources and marketing line of business, who would own and run the program effectively. Next, the sponsor team must guide and provide requisite information to advocates so that they get hands-on experience of the advocacy tool.
Like any other program, the advocacy marketing program should be measured to link back to organization’s business objectives.
Getting your advocates to naturally adopt a tool is a key challenge in today’s digital world. It requires a fair amount of time and planning to make an advocacy marketing program a success within an organization.
An effective employee advocacy program requires proper planning and implementation to reap these key benefits.


Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. When I highlighted even a couple reasons why an email marketing program is a better use of their time and resources they were sold. With one look you can see how many people opened your email, if any bounced (never delivered), how many people clicked on any of the links inside and more. Generally monthly fees will run anywhere from $15 US to $129 US depending upon how many contacts (email addresses) you have and what services you want from their program.
The operative word for a good affiliate network is “sustainability.”  You will want to attract good quality affiliates who can help you grow your business and your brand. Don’t miss out on product updates, industry insights, marketing tools and exclusive data from WhatRunsWhere. Today, social media opens up a new world of advocacy opportunities to tap and motivate important marketing assets – Employees, Customers and Partners.
The first and foremost step is to establish clear objectives of the advocacy program in the context of budget, plan and team, to get real business outcomes. The follow-up action is to get advocates on-board, and nurture and engage them to maximize online reputation. The key metrics to be measured are: social shares, referral leads, engagement rate, clicks, upsells, conversions and many more. With the right team, tools and guidelines in place, advocacy marketing proves to be an effective and profitable strategy to tap and motivate your key marketing assets – Employees, Customers and Partners – who will enable a positive online word-of-mouth marketing.
All information to help you see whether the time you spend creating and sending a newsletter is worth it.
This data will enable the organization to continually visualize value, and improve the advocacy program to a greater extent. The bottom-line is to incentivize your early adopters, who, in turn, will act as internal champions to encourage further adoption within the organization.
Unleash the power of gamification to build an army of advocates for promoting your social brand in real-time. Global Cash Cards work InternationallyDuplicatable System – Invite People to a Webinar with an Email or Phone Call, Watch The Webinar, 3-way call with your upline (Simple and No Inventory)In Closing, an Affiliate Program is not the only way to build a successful Network Marketing Business but our Affiliate Network will have a decided advantage over any other team within Talk Fusion in my opinion. We will help you dominate your niche in your local market just by implementing the training you will learn, but you will also be able to capitalize on the massive Global Business Opportunity we have with our Talk Fusion Affiliate Network.Timing is everything, and taking action on a good opportunity is crucial when it comes to positioning yourself to be successful.



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