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The change, which eliminates the badges and simplifies accreditation to 3 levels, is designed to avoid the mistakes other large digital advertising companies have made. According to Facebook the new structure and accreditation approach helps marketers by signifying which partners meet and exceed Facebook partner standards. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
This is part of a lecture that I have conducted with a couple different MBA programs in the LA area. The Big Kahuna of online retail organizations and online branch of National Retail Federation. The Strategy Driven Marketing Program is a COMPLETE marketing system unlike anything you’ve ever seen. The Strategy Driven Marketing Program™ starts with innovating a company so that they can actively market the uniqueness of their business. The Strategy Driven Marketing Program™ defines a comprehensive suite of advanced internet marketing techniques.

The Strategy Driven Marketing Program™ analyzes a company’s sales process and then creates a new sales approach that is systematized to ensure that every customer and prospect has a specific and proven sales experience.
In 2012, Facebook launched a program with four available badges to help marketers better understand which partner was the best match. According to Facebook, this change will help to reduce the noise marketers have to sift through before choosing the right partner. In short, we have combined some of the best elements of multiple well-known marketing systems and experts to create one complete and cohesive marketing system that gives your business the leverage to dominate your market. Regardless of their industry, the Strategy Driven Marketing Program™ will introduce innovations into a business using time-tested innovation formulas that will work for any business, even if its in a commodity-based industry. This formula allows a company to build the most effective marketing message that actually taps into hot buttons that are important and relevant to the target market.
It’s virtually impossible to overstate how important it is for your business to always look like the most professional company in town.
Originally, there were 12 designated Straregic Preferred Marketing Developer ('SPMD') partners accredited with "Ads and Insights" badges.

Facebook is in the process of revamping its online matching tool to make it easier for prospective clients to find potential FB partners. Utilizing this groundbreaking marketing system along with world class graphics, design, and media, Strategy Driven Solutions is the only marketing company with the resources to help your business become #1 in your industry. Having an effective strategic message is the number one difference between effective marketing and under-leveraged marketing. The Strategy Driven Marketing Program™ calls for a complete branding package to be associated and incorporated with a company’s marketing program. In fact, the system is so effective, that we can only work with one company per industry in any given market.

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