Marketing strategic planning process.ppt,video landing page 2014,how to edit youtube videos on ipad - Plans On 2016

Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics. While all these tactics may be effective for your business how do you know which ones to use if you have not taken the time to properly set objectives and plan your strategy? Like a general going to war you need to have an end goal in mind – your mission.  Once that has been developed you can then set your objectives. Contact me if you are interested in discussing a strategic marketing plan for your business.


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The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths. The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved.
Strategic planning is a critical component of good management and governance and it contributes to an organization’s stability and growth. According to Wikipedia in order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Once the company has defined its strategic direction and has agreed company-wide goals, a strategic marketing plan is required to guide corporate marketing activities for the next 3-5 years.
When faced with the daunting task of writing a strategic marketing plan, one of the first steps to consider as you approach the project is to ask yourself, “What deems this project a success?” Once you determine the benchmarks for your particular plan, use them to guide your marketing planning activities throughout the plan development process. In project management 101, we learn about the four elements that drive project success: scope, timeline, resources and budget. Another good practice in the marketing planning process is to develop a list of key questions that you wish to address within the marketing plan. There are many approaches to strategic planning and the approach selected depends on the purpose of the plan, whether strategic planning has previously been done, the culture of the organization, and the speed of change in the organization’s external environment.
I was recently asked to develop a strategic marketing planning approach for a Tourism Association looking to re-vamp their outdated marketing plan to guide their corporate and program marketing activities for the next 5 fiscal years. I proposed that the first stage would be to gain consensus on an appropriate planning model, subsequently setting the strategic direction and developing an actionable plan. Breaking the project into phases or manageable chunks will help set and manage expectations of superiors in addition to increasing motivation of the doer and minimizing the overwhelm that may develop when looking at the massive size and importance of the task at hand. Building checkpoints and major milestones into the planning process will help not only with timekeeping but will focus your thought process and activities (which will also tame the budget).
Consider a project check-in quarter-way and halfway through the project to ensure that you are still on track with current objectives.
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Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.


A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors. They can also be used for other sales and marketing projects that are either about to get underway, or are already underway but seriously drifting from their original goal! On the upside, the opportunities for cross-selling  across different business areas are often very high. A company’s strategic plan acts as a blueprint to guide its activities or direction and to provide a basis for setting priorities, allocating resources, monitoring progress and assessing results and impacts against its pre-described goals. However, a marketing plan is of no use without a marketing strategy, which lays the foundation for a good plan.
Everything you do should work toward your goals for success – this will keep you focused and on track.
The most important benchmark of success is getting the balance right between these interrelated elements and managing each of them effectively – project success is dependent upon it.
These questions will be born from each of the elements within the scope and provide guidance for your tasks. This also affords the opportunity to re-align based on revised or new goals uncovered during the initial phases of the project.
By following a proven process, you increase your chances of reaching your goals and objectives. With the guidance if the vision the company states its objectives as part of strategic planning process.
The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored.
If you don’t have the expertise, time or resources to do this internally, I’m here to help. Hiring a marketing consultant to help with your marketing planning will free up your time to work on other business critical activities.



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