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When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines. The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers. We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target.
When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing. We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. Inbound marketing focuses on being found by potential leads instead of searching for customers. Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly.
When a potential customer does a web search, they are actively searching for your product or service.
Content marketing is creating valuable information to display on your site to increase customer interest.
Inbound marketing should not relying just on generating business but a balance of nurturing leads and converting visitors into customers. Since the newsletter was actively sought, it is less likely to be viewed as spam, but it is wise to set expectations and inform how often your emails will be sent to the individual.
These email automation systems have customizable opt-in templates and for more creative opt-ins you may need a developer to create unique opt-in forms. Using sites such as Twitter and Facebook to generate interest in a product or service are great ways to use inbound marketing strategies. Tip: Also make sure to provide a link or phone number in the video description to ensure they will find your company. It’s a brave new world for marketing and it’s important for businesses to stay on top of all the current trends and directions that inbound marketing are taking. Charise Stevens is an innovative marketer and SEO strategist specializing in digital marketing in San Antonio. The term “content marketing” has recently reached buzzword status, although any marketers worth their salt have been doing it since the beginning of time. We spoke to content marketing experts Barry Feldman and Robert Rose and found out what they thought of content marketing today. Barry Feldman, of Feldman Creative, is a content marketing strategist and creative director.
Robert Rose is chief strategist at the Content Marketing Institute and a senior analyst with Digital Clarity Group. Both Robert and Barry agree that increased audience engagement is an essential stepping stone to creating more leads, which is a primary avenue to increased sales. American Express’s “Unstaged” program organises live music events for streaming online as well as edited release after the show. By knowing who their audience is and having their personal email addresses from the registration phase, they can effectively market their services directly to potential customers. Adapting content strategies to changing markets and keeping ahead of the crowd are important, but actually doing it is difficult. Robert explains that, “The biggest challenge, and one that I’m primarily focused on these days, is teaching companies how to be good with the creation of content. Barry’s opinion on outsourcing your content creation is of a slightly different take, “…you can’t say ‘you’re the digital expert, here are the keys to the kingdom,’ I think you have to be involved.” He says of the people who create your content, “It’s getting harder and harder to master the skillset that it takes to succeed in marketing. Placing a value on content creation, instead of simply expecting it from everyone, can have dramatic effects on the quality of content that is produced by your organisation. Once you’ve prioritised your content creation and then want to improve the quality of it, taking a look at other markets for inspiration and taking risks are important. When it comes to audience targeting it’s usually best to be as specific as possible and then branch out, rather than start with a broad base and refining it. Don’t forget about other forms of online advertising: they’re still important and both interviewees agreed they are essential in supporting content marketing efforts. Finally, if you want some examples of “smaller” companies that have great content marketing programs then here are some that are bound to lend some inspiration: HelpScout, recommended by Barry, has great content especially in the form of blog posts and ebooks. It seems that companies today are on quite a level playing field when it comes to content marketing, and not taking full advantage of it would definitely be a mistake. Director of Marketing for SweetIQ, inveterate traveler, writer, reader and general enjoyer of patios, mountains and people of all sorts.
Intelligent professionals are obtaining remarkable outcomes by choosing the best Facebook marketing strategy. You can also carry your event marketing to extreme heights after knowing some tricks to market the events on Facebook. You should make sure including the appropriate keywords to the pages to achieve better rankings on different search engines.


After you have posted the articles on the event page, begin sending mails to friends asking them to visit and like the page. When you are hosting fundraising programs frequently in support with the several types of social causes, it will be best to write regarding the last events as well as images of different meaningful moments to attract the visitors. Say your friends to tell their comments on the page hence that the other interested visitors may also have the chance to get a look on the event page and follow the updates. You can also ask some questions associated to the seminar or meeting which are going to take place in few days.
It will be an excellent method to engage the readers and followers and raise the visitors to the website and blog. Use services like Linknami to find social influencers and topic experts and let them post messages about your products and services. To retain and to maintain the trend of optimizing the participation of the events, it is essential to keep your eye and check the engagement level of the users with the website and event page. The ROI and the attendance level will exactly based up on the fans interest on the programs and events, number of likes, conversion rate etc with unsubscribing to the page. When Facebook Ads are designed perfectly, these ads can actually bring a great improvement to the goal of the advertising program. Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand. Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy. We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly. This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers. Inbound Marketing is not only effective and less expensive but the results are better tracked.
Often businesses will attract customers by delivering a blog or a tips area on their website that provides relevant content making  their company a trusted and helpful resource. Email and marketing automation should contain information useful to nurture the visitor’s interest and is a great opportunity to deliver sales pitches. Provide regular content that is engaging on your social media account to attract potential clients. People often go to popular video channels such as Youtube or Vimeo to get info to solve problems or learn about a service or product. By staying current and staying focused on inbound marketing, businesses can take advantage of all the new possibilities being offered with today’s technology.
The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes.
Today, however, it has become essential in order to grab, and keep, the attention of an audience, because it has become second nature for them to tune out the barrage of advertising that they’re subjected to on a daily basis. In today’s crowded market for consumer attention Barry says advertisers are drowned out by noise and repetition, “therefore, audience engagement is harder and harder to get. Directed by respected film-makers including Spike Lee, Werner Hertzog and Steve Buscemi, the program is a great example of a digital event.
Constant learning is necessary in order to stay on top of your game, and outsourcing may play a role too. Robert says a common assumption is that great content creation is a mystical art that no organisation can develop in-house. You have to push the envelope and to do that you have to take some risks and be unafraid to fail. Barry says using PPC is essential if you want to accelerate your content marketing program. The education and business sectors are availing the web platform to market their classes, events and other activities to plenty of users in the online field. First you want to build the events page on the site, but there are many other things you should do as well, it is best to talk to an expert.
Incorporate the firm’s logo and perfect pictures in conjunction with the company specifications. You should keep in mind that your goal must be to share the quality articles with the friends on facebook and not compelling them to sign up or purchase any tickets for the events. Write the replies on the business blog and then submit the link of the answers on the page. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript! We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions. If need be, the marketing strategy (which would be flexible) is amended for maximum performance.


One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace.
By getting outdated in your digital marketing campaign, your competitors may have already left you behind. If you’ve got a series of steps that lead to a marketing success story, audience engagement is the beginning of it. Of course your blog’s content is the main draw, and if it isn’t interesting then the blog is worthless.
He explains that “In most organizations, creating content is just something that’s kind of ‘expected’ of everyone. You must always remember that there are opportunities for the visitors discussing the article with their friends only when the contents are interesting. By this method, you can understand what other people are considering or performing and create a good relationship with the field professionals in the course of time. What could have been a potential market opportunity for your business may be gone because you have used these obsolete digital marketing strategies.Relying on email marketing and renting out email listWhile email marketing remains to be a common form of connecting to potential leads for a business, it has become an outdated way of marketing.
Barry mentions a myriad of possibilities and ends with “the ultimate in engagement and lead nurturing,” an email list to market directly to leads. Renting out an email list in getting leads for your business marketing campaign poses the risk of getting spam complaints from non-consenting email users. He also mentions “events” as an important component, but says that it’s often left off the list because it isn’t necessarily a digital channel.
A better way of using email marketing campaign is to launch direct email marketing and requesting customers to obtain an email subscription about the latest news and updates about your business. However, with the growth of various forms of social media platforms, email marketing campaign seems to be an obsolete means of getting a subscription to your business.Building the image of your brand in the social media network can help you grow the number of your followers.
You can instantly get subscriptions from interested social media users without the need to go through the hassles of crafting your email marketing content and spending money to obtain an email list of potential leads for your business.
By growing the number of their social media followers, they can easily grab the opportunity of encouraging social media users to subscribe to their email list without incurring an additional cost for launching a separate email marketing campaign.Keyword-based SEO strategyKeyword search engine optimization retains its ground as an important element of an effective SEO campaign, especially in ranking your website or content.
However, keyword-based SEO is not a stand-alone search engine optimization campaign to make it effective. It has been noted that many internet marketers have been using solely keywords for their SEO campaign without complementing it with other useful SEO strategies.
The Google algorithms are getting smarter and it is requiring more stringent standards to make a website worthy for a high search rank other than keyword optimization. With the latest standards on search rank requirements of Google, digital marketers are forced to engage with a more tedious optimization process using contextual analysis and high quality content other than doing keyword research. While the Google search engine demands high quality content, your exceptional content will not be ranked for search without optimizing it.
As you begin promoting your products and service using high quality blogs online, it remains hidden without using the proper optimization strategy. The consumers have changing needs and while there are many who remain interested in reading contextual content, there are more who are in search for a unique engagement experience with a business or brand. While you can still use the content marketing tactic in your digital marketing campaign, do not forget to infuse it with variations, such as presenting your content by infographics or videos.Retaining a one-size-fits-all digital marketing campaignUsing this form of a marketing solution will no longer benefit your business. With the growing numbers of diverse consumer population using the internet in searching products, brands, companies and services today, customization of your digital marketing approach is a better solution. Using behavioral targeting in marketing campaigns has become a major trend instead of the old school of using a single form of marketing campaign to pursue customer retention. Your business will likely earn better conversion rates when you can engage in a more accurate and personalized marketing campaign, that is, one that is according to the profiles of your targeted groups of consumers.Buying product reviewsThe consumers are getting savvy in detecting unnatural links, followers and fake reviews of a brand on the internet today. The same can be said to the Google search engine owing to its innovative way of detecting fake reviews and paid links used in building one’s digital product popularity and search rank. Some legitimate product review sites are likewise getting wiser in using technology to detect paid reviews on their site. Thus, engaging in buying reviews can become a waste of money and can significantly affect your brand reputation on the process.Building your own marketing departmentBuilding a digital marketing department is now considered to be an old school in digital marketing. Not only can this strategy drain your marketing budget, you no longer need to employ more people to conduct your marketing campaigns. The digital sphere has provided marketers the opportunity to grow their sales with less effort and less number of people needed to accomplish their marketing goal. The current breed of internet marketers now finds it more rational to retain just a few people who understand your marketing goal than keeping multiple people on board where it is harder to synthesize your brand. Besides, it is best to keep people who have specialized skills in digital marketing and analog environment.Digital Warriors has marketing analytics, IT consulting, social media marketing, web design and development, search engine optimization services that can help you grow your business using the latest trend in the digital marketing strategies. I have complied a simple set of information, templates and tools that you can use to consistently generate thousands of dollars.



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