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Our strategic approach is driven by a single focus?to create economic value and results for your business.
Your marketing challenges demand experienced marketers who can analyze your competitive situation and transform research, industry trends and market forces into a strategic battle plan for moving minds and gaining market share. CMA studies the target audiences you need to reach, the competition you need to outsmart and the forces in the marketplace you need to leverage for opportunity. Through our proprietary Marketecture™ strategic planning approach, we partner with you to identify and analyze the target audiences, business trends and competitive challenges impacting your company. CMA’s proprietary Marketecture™ strategic analysis process helps you understand how your company can best be positioned from a strategic standpoint to leverage new opportunities for generating greater marketplace recognition, prospect conversions and sales.
To learn more about Marketecture and CMA’s award-winning strategic and creative services, click here to contact us. ConceptDraw PROJECT helps to automate product planning, consider all necessary resources and get competent and reasonable work schedule and budget.
Use ConceptDraw Project to increase your overall business performance effectively coordinating the planning of projects in your organization. Usage of them is covered by Creative Commons “Attribution Non-Commercial No Derivatives” License. Pre-release customer testing has demonstrated man-hour savings of up to 30 percent when compared to traditional design applications. MacGregor, part of Cargotec, continues to add to its market-leading Pusnes product range and its latest introduction is a Pusnes RamWindlass. Ship management company UltraShip is the first user of the paperless invoice processing system, SmartSCAN, in Sertica. The products and services that an industrial company has to offer are generally organized around its customers’ needs in addition to the level of expertise and production capabilities of the firm. Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management qualifications. Created a responsive market-driven department increasing market share from 25% to 50% in 3 years. Established 5 new SKU's with the Target Corporation triggering $2.5 million in additional sales revenues. Devised a "service team" approach for company's top 10 accounts creating a consultative sales process.

Reengineered product specifications in the water kettle category producing cost savings that led to  product expansion opportunities within existing accounts.
Liaised with Customer Service Manager developing a QC reporting process across all categories.  Quality control scrutiny led to significant improvements of the Costco rice cooker and increased sales by 20%.
Streamlined the sales presentation process through the creation of a "product development  database" providing sales managers with immediate access to product progress, features and pricing information.
Conceived and implemented a sales strategy  targeting a niche market of clients with licensed  properties, which was adopted as the center of Teling's  international sales campaign. Established accounts with Elvis Presley  Enterprises, Marilyn Monroe Enterprises and Anna Kournikova. Developed a six-month training program utilizing video tape for teacher performance training reviews. Gained hand-on experience in pre-press  production, project management, content writing and editing, layout and design and desktop publishing. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Servico que consiste em uma assessoria para as areas de Seguranca Patrimonial e departamentos correlatos. A geographical diversification of sales and revenues of nestlearchitectural millwork company diversificationlego diversification pptcauses and effect of diversification of marutidiversification of nestle in indiaDue Diligence e uma empresa especializada em consultoria, planejamentos e treinamentos nas areas de seguranca empresarial, publica e condominial. ConceptDraw PRO provides export of vector graphic multipage documents into multiple file formats: vector graphics (SVG, EMF, EPS), bitmap graphics (PNG, JPEG, GIF, BMP, TIFF), web documents (HTML, PDF), PowerPoint presentations (PPT), Adobe Flash (SWF).
This example is created using ConceptDraw MINDMAP mind mapping software enhanced with SWOT Analysis solution from ConceptDraw Solution Park. In concert with your key management, we craft strategic marketing objectives and a tactical communications mix that will most effectively achieve your product and service marketing goals.
Based on Marketecture insights, CMA develops compelling key sales messages and, ultimately, strategically-driven creative tactics that are the foundation of your differentiated marketplace edge. The plan defines marketing objectives, key sales messages and strategically-driven creative tactics which position your business as the best solution for differentiated products, services and expertise in your market arena. As part of AVEVA’s Integrated Shipbuilding strategy, customers who deploy the new AVEVA Electrical can benefit from the ability to optimize their entire shipyard by improving the design, planning and production process. Navy to produce and deliver propulsor systems for Block IV Virginia-class (SSN 774) submarines.

Creating a strategy for product development is an important and often multifaceted segment of running a successful enterprise, and it brings together a range of different principles, such as research and development, marketing, engineering, design, materials, and manufacturing. Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances. Researched and analyzed potential  markets, financial affairs, competitive bidding, and entire  project management. Edited  engineering bids for infrastructure projects, semi-conductor plants, nuclear energy plants and high speed rail projects. For evaluating the success of an existing product, factors such as sales, customer response, profits, competition, and market acceptance are usually involved. Managed new business development and  strategic planning to maximize growth and profitability. Established growth plans for individual accounts and personally  managed account calls throughout the United States. Marketecture explores these and other questions, establishing agreement between CMA and your business on the marketing opportunities and challenges you face. Liaise with 25 factories in  China to oversee cost saving product adjustments, product  specifications, quality control and order fulfillment.
Its basic characteristics are inherent to the generic version of the product and are defined as the fundamental advantages it can offer to a customer. Generic products can be made distinct by adding value through extra features, such as quality or performance enhancements.
The final level of consumer perception involves augmented properties, which offer less tangible benefits, such as customer assistance, maintenance services, training, or appealing payment options. For example, when manufacturing automotive parts, a high-performing product will provide the customer base with basic benefits, while adding spare parts, technical assistance, and skill training will offer enhanced properties to create a total package with increased appeal to consumers. For example, fiber optic cables have replaced older cables in certain applications and many businesses have switched from main frame computers to personal computers.
These changes are usually made periodically, allowing existing products that reach maturity or decline to be phased out or modified, thus retaining their appeal.

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