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Smart phones are ubiquitous these days, so it only makes sense that the vast majority of Facebook users are mobile.
Yes, we’re all hoping that 2011 is going to be the best year in quite awhile, but one thing I know is this – the Calvary is NOT coming. A recent study found inbound lead generation to be far more cost-efficient than outbound marketing strategies. Respondents spent about 37% of their lead generating budgets on inbound marketing techniques and about 30% of the budges on outbound techniques – such as direct mail, trade shows and telemarketing.
Believe it or not, there are still people who either don’t have a website, or have an outdated website that makes them look like they are still doing business in the last decade or so.
It’s impossible to change your yellow pages ad once it’s been produced – so you’ve got it get it right from the “get-go”! When you decide to include online marketing strategies into your overall plan, all of a sudden the possibilities are endless. A clear definition of your compelling marketing message consisting of your positioning, brand, unique selling proposition and value proposition. As part of our web strategy consulting service, we will you help you define your strategy and plan and provide you with our proprietary Web Marketing Strategic Planning Guide to facilitate you through the process. If you want help executing the plan, we provide website design services, web marketing services and web marketing software to help you in any area you need help.
Eproneur empowers entrepreneurs and small businesses to promote their business online in the most affordable and effective way. During the last few years marketing has changed dramatically so now you have to do a lot more with a lot less.
Lead Nurturing Practice shows that only one fifth of your potential clients are ready to buy during the first time they are introduced to you products and services. Customer Retention With the passage of time, if you walk the extra mile, the customer-vendor relationship becomes ever more stable, which increases customer loyalty, which in turn means more regular purchases of your products and services.
Of course, during these purchases you could be selling additional services and widening the product range your customers are currently using.
Marketing and Sales Alignment This helps marketing automate future contacts with potential clients sending the right message in regards to the actual buying stage. Focus on the optimization of marketing ROI Using marketing automation software your marketers can monitor in real time that what works and what doesn’t. Email Marketing You can use a considerable number of tools as: batch emails, lead nurturing campaigns, sales emails, real-time triggered emails, dynamic content, mobile optimization, and landing pages and forms.
Lead Generation Includes online and offline campaigns like managing pay-per-click campaigns for example. Social Marketing Allows for real time management, monitoring and analysis of social media campaigns. Analytics You gain access to tools for web analysis of areas such as the traffic generated by your webpage, your search engine optimization and ROI analyses.
Resource Management You can manage your marketing campaigns according to their specific budget and time for execution. The benefits of an investment in a marketing automation technology go beyond the effectiveness of marketing, sales and cash flows. Time and money are the circulatory system of each business and through marketing automation you can save both.
The marketing automation platform offers an archiving system, so that you can follow all available marketing information in the updated marketing database. Marketing automation platforms allow for an increase in campaign earnings, while developing the relationship with your clients, engaging their attention in the right moment with a personalized approach. If you’re now confident in the advantages of using marketing automation software and you’ve thoroughly analyzed the need to invest in such platform, then now you have to choose the one that’s right for the needs of your business. Marketing automation is a technology that could transfer your business in a totally new era of communication and customer relations.
Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans.
We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.

Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources. Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
Data-savvy digital marketers must still maintain an emotional connection with the people who do the buying. As more products and services move to the cloud, companies need to make customer experience a priority. Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at Bain. Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth. Customer-centric businesses build a virtuous cycle we call the "customer wheel." We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.
We help our clients succeed by transforming three building blocks of customer-led growth—the 3D lens through which clients solve problems and identify opportunities. Deliver on the promises they make by building capabilities to optimize customer interactions at every touch point. Bain partner and author Fred Reichheld began his groundbreaking customer loyalty research more than 30 years ago. A major cable company boosts its marketing effectiveness with advanced statistical methods and analytics. Private equity investors doubled their return after Bain helped stem the tide of employee and customer defections from a portfolio company. An innovative loyalty strategy embeds a customer-focused culture and helps to better meet customer needs while creating significant financial benefits. How customer segmentation and a new account model can help a telecom company provide the specialized service that customers have come to expect in this market. Having a clear roadmap can help executives decide where to invest and what is required to win. Reaping the benefits of pricing software tools hinges on thoughtful implementation and active management, not on a plug-and-play approach. Television advertising must accelerate its evolution to keep pace with all-digital competitors. In a tough growth environment, one in five brands consistently performs better than the category average.
Many retail banks struggle to eliminate bad and avoidable calls, only to find that total call demand stubbornly remains high. We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick. We have a dedicated group of senior experts that we deploy around the globe to address customer strategy and marketing opportunities for a broad range of industries. In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide. We have several years of experience in the Internet market and during several web projects gathered insight into different industries, both B2B and B2C.
We are able to perform research and evaluation of your current position in the Internet and your competitors Internet operations as well. We will advise you to choose the correct online strategy for your specific requirements, your business operations and products.
We are very creative and experienced in finding solutions for online businesses and can help you to come up with good features for your website so it is both visually attracting and sticky. The study was completed by 167 professionals involved in their business’ marketing strategy. Make no mistake, if you don’t have a website, that you are proud of, you are missing the best opportunity to grow your business. It follows the same principles you’ve always followed: you get the right message, to the right market, using the right media. You can change your newspaper ad if you desire, but it’s expensive and normally pretty limited and, let’s face it, boring!
You can change your message whenever you want. Once you decide what message you want, getting  it out is almost instantaneous.

They have access to more information than ever before, but paradoxically, they have less time than ever to process it. We offer a powerful suite of integrated web marketing software tools, website design services, search engine optimization and social media services.
Achieving these goals requires integrating people, processes and technology, so that they all work together.
Supporting those who are initially not ready to buy can increase the number of your sales qualified leads (SQL) by 50%. In addition, your sales team automates processes as lead recycling, change of terms and conditions and reminders about future activities. You can also automate the processing and management of lists, your lead distribution and the lead conversion into an actual sales opportunity.
By automating your processes you can save up to 80% of your marketing campaign budgets, as the use of human resources becomes redundant.
When this powerful piece of technology is combined with an effective implementation and a structured internal management process, your company will be ready to challenge new frontiers and redefine business success. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. Bain combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth. We do this by identifying a company's most important customers and appealing to those needs by creating a value proposition that is unique. We focus on generating near-term results and building a long-term foundation for growth and giving companies what they need to keep listening and responding to change.
Bain has developed proven, proprietary methods to measure the health and value of the customer relationship.
Since then Bain has written three books on customer loyalty and has developed the Net Promoter Score? methodology. We work to understand their reality and deliver true results—focusing on strategic decisions and practical actions. You will receive recommendations how to improve your online business and how to get ahead of your competition. No matter if you have tried some initial steps already or you don’t have any experience in the web so far. Be it online brand building, e-commerce or conversion rate optimization – besides consulting we will help you to implement the chosen strategy for smooth operations.
You already know what to achieve with your Internet presence but you don’t know how to reach this goal? Only an alive website can attract users, no matter if we talk about community models, e-commerce solutions or minisites for brand awareness building. We focus on performance driven marketing solutions, market entry consulting and are specialists in mobile web development.
If you haven’t figured out which businesses are likely to take off even in slow times, then you need to get the latest study that shows which of the industries are most likely to continue to make money in these times.
They consisted of business owners, entrepreneurs, executives, and sales people in businesses of all sizes.
Do you wish there was an easy way to understand what is going on online without having to get a degree in computer science? You can only get one message out at a time, to a large market, (most of whom are really not your target market), that is looking at print media. You no longer need to pay for the expensive services of specialized firms and you improve your decision making process, making it a lot easier and faster. You can also monitor the earnings from current campaigns, the percentage of lead conversion between different lead stages, and the effect of marketing activities on overall corporate sales. We have a deep understanding of the ways that customer advocacy creates competitive advantage, producing faster organic growth at lower cost. And we align our incentives with our clients' objectives, so they know we're in it together. We support you in all matters of marketing and strategic company communication, especially online. Almost ? of the companies were involved in the business-to-business sector and were involved in business or professional services. Through adoption and learning, the Net Promoter Score has morphed into a system of management. He leads the NPS Loyalty Forum and is the head of Bain’s Global Customer Strategy and Marketing practice.

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