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Interested in the Healthcare Marketing Report? Subscribe to future issues and more on their website. Newsletter Sign UpThe latest health care marketing insights delivered to your inbox every month.
Download our latest white papers and eBook to keep informed about the latest health care marketing trends. Professional CounselContact us for a complimentary phone consultation regarding your current marketing challenge. The content life-cycle for marketing your clinicYou want content for your web site, newsletters, & Facebook pages so that you reach your potential patients and so that you stay in touch with past patients and referring doctors.
Competitive analysis – look at what others are doing in your specialty or in other specialties. Live comments sections on Youtube or blogs need to be maintained so there should be a quality control plan in place for reading and approving comments, if any.
Building content for doctors and clinics is a big part of what we do here at DRHCMarketing. ERIC WOLFRAM provides internet technology, strategy and development & internet marketing services to medical doctors, clinics, and hospitals. If you're not 100% satisfied by us after one month then you are free to walk away with no obligation. Baptist Health has called on Station Four to work on several projects, including the Primary Care website, Baptist Neurology website, Health Library integration, and Find a Doctor functionality.
We worked with both the marketing and IT departments at Baptist on developing a web strategy that met the needs and capabilities of both sides, often translating and communicating each departments' goals and concerns and recommending ways forward that were acceptable to all involved. We worked on a variety of projects with Baptist: front-end coding, search engine optimization, project consulting, third-party health library integration, application development, you name it. One of the best ways to prepare yourself for conducting a SWOT analysis is to use example SWOT analyses for help and inspiration.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information and examine your own business with a critical eye. All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free example business plans.
When you’re ready to get started on your own SWOT analysis, you can use our free SWOT analysis template (available as a PDF). Sedibeng Breweries is a medium-scale brewery located in the growing industrial centre of Selebi Phikwe, Botswana. Botanical Bounty is an Oregon-based perennial farm that grows a variety of botanical, medicinal plants.
Botantical Bounty needs to establish its reputation as a highly-efficient, high-potency medicinal herb grower, and one effective and inexpensive way to do that would be to lean on loyal customer testimonials in the company’s marketing strategy. UPer Crust Pies is a specialty meat and fruit pie cafe in Michigan’s Upper Peninsula that sells hot, ready-to-go pies and frozen take-home options, as well as an assortment of fresh salads and beverages.


Because UPer Crust Pies wants to implement such a specific marketing strategy—targeting working families by emphasizing that their dinner option is both healthy and convenient—the company should develop a marketing plan. Haley’s Vintage Hats is an online-only business that sells unique and affordable replicas of vintage designer hats.
Haley’s expertise as a milliner makes her a great candidate for hiring an apprentice, or intern, and developing an apprenticeship program could help the company cheaply expand its production capacity and support the increase in sales that would come with its expanded marketing efforts. Replay Plastics recycles plastic waste into commercially viable products, using environmentally-friendly methods. A weakness that may deter investors is NovOculi’s lack of relationship with the medical device distribution community. Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses. Web sites that are created in a vacuum, separate from all other brand work, have no context in a greater sense.
Web-only content (videos, databases, etc.), online risk assessment and screening tools, and pre-registration for health events, seminars, and expos are all great resources to incorporate into your site. Here is the general step by step process for a good content strategy and a list of great tools that we use to help dress up the content. Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started. Their product is traditionally-brewed craft beer, targeted at white collar and working class Batswana alike. Use of the internet is only growing, so ignoring this weakness for too long could have disastrous consequences. This is one area in which being a small local firm could be a major advantage for Sedibeng, but international market research and more information about the government export initiatives are required. This family-owned farm has been in existence for two years, initially operating as a hobby for the owners—who have training in plant biology—rather than as a profit-producing business. Botanical Bounty also needs to establish a strong sales channel with herbal supplement manufacturers, and should invest plenty of energy into building those relationships and establishing Botanical Bounty as a reliable vendor. The company is planning to open its first location in downtown Yubetchatown, and is very focused on developing a business model that will make it easy to expand quickly and that opens up the possibility of franchising. Funding a new business can take time, and the sooner UPer Crust Pies gets started on this process, the better. Funding a new venture can take time, and because it’s the step one of the long road to revenue—they must secure funding before they begin construction, and they must complete construction before they can begin revenue-generating recycling operations and packaging material production—time is of the essence. Specifically, because NovOculi is seeking equity investments, the company needs to look into venture capital funding and angel investments.
A great idea is worth nothing if it can’t be implemented well, and a key to implementation in this case is a strong sales and distribution channel.
Online business planning software makes it easier than ever before to put together a business plan for your business.


It’s a knowledgable guide combined with a professional designer coupled with a financial wizard. Our own Stephen Moegling, Executive VP of Account Planning, recently wrote an article on the subject that is featured in this month’s Healthcare Marketing Report. We believe that a brand built around the desires of the patient will increase satisfaction, fuel innovation and grow market share. The goal is to produce something that is truly helpful to your patients or referring doctors.
Will it automatically update your Facebook page or twitter account when it’s updated? Wolfram uses modern digital advertising, video, and social reach to help select doctors stay current in marketing their practice. Personally, I recommend reading at least three—since they are prioritized lists, SWOT analyses are by nature pretty short, and the more examples you look at the more likely you are to spot ideas that are relevant to your own business needs. A strong grand opening will help establish the store’s reputation, so it is essential that the UPer Crust Pies team feels ready for its first day. She operates Haley’s Vintage Hats through an Etsy storefront and hopes that it will become successful enough that she can quit her other job and run her dream company full-time. Haley can also teach herself by exploring free online marketing resources on Etsy, Bplans, and elsewhere.
The recycled material from the PET plant will then be channeled into a brand-new Replay Plastics Packaging Division, which will produce extruded sheet plastic to sell to manufacturers. Luckily they have already written their business plan, which is often required by prospective lenders and investors. NovOculi employs a method involving iontophoresis, an ionic dye, and a wavelength-specific laser to accomplish effective refraction without the troublesome destruction of epithelium. NovOculi is going to have to figure out how to build relationships with medical device distributors, whether that means attending expensive industry conferences, leveraging research relationship with institutions like Stanford University, or developing incentives for the distributors.
This proven approach leverages online, direct and mass advertising, web platforms and brand experiences to convert prospects into patients. The good news is that by following a few basic guidelines, you have a far better chance of arriving at the goal.
This stuff can also be written, edited & approved prior to publishing the actual content.



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