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If you are not sure how to start with your digital marketing strategy implementation and practise, why not to benchmark your competitors? It is too easy to start filling in an online marketing template without assessing the reality first.
When you have become familiar with the networks, the ethics and how people interact – you can start to resource your company for a more active role. When you have a solid understanding of the entire social media landscape, you can establish your own presence in that space. If you sell digital content, a mobile campaign may be an important tool for your marketing.
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance. Basically, it encompasses all the activities in details that needs to be done to ensure that a campaign is successful. For a marketing plan to be successful, the primary importance is understanding whether its adherence to the main marketing mix (4 Ps) is done in a well planned manner.
If you are focusing on extensive usage of technology, are you having ample focus on how you are leveraging the usage of technology vis-a-vis the competencies within your team? Last, not the least, does it go hand in hand with the internal competencies of the team that will be implementing your strategy? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing Plan Implementation Assessment Tool Implementation Matrix Longer Term Immediate Impact Don’t Bother Low Priority Low Ease of High ExecutionDownload the tool here!
Clipping is a handy way to collect and organize the most important slides from a presentation. What this is saying is that Marketing is a management process that should be considered at board level and the marketing strategy should be integral to the firm’s business plan.
The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually illustrate the 4 stages of planning within a marketing environment. However, in both cases, annual reviews of the audit, analysis and planning stages are typical in most market orientated companies that have the resources to do this. TestimonialsRolls-Royce PLCMichael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLCStudiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc.
Learn from competition while assess your company is likely the most successful way to get started. You can use newsletter plugins or open source platforms to manage your newsletter templates and for sending information to your subscribers. Technorati, Google Trends and all the social media sites (Facebook, Twitter, YouTube, Slideshare) are a good place to start.
By analysing your social media activities and the key influencers in your industry, you can take the next step.
Promoting Apps directly on the device makes much more sense than trying to persuade a person at the bus stop to read the entire ad, pick up their device, unlock it, open the browser, key the URL and download your app.
One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy.
If your objective is to deliver a service, then the 7Ps of Services Marketing needs to be checked out for planned adherence. Is there a structured sequential blueprint to your Marketing Plan which you are planning to operationalize? A great strategy may fall flat without due importance given to the implementation and the competencies of the team. They have drawn a lot of attention from readers of similar articles as this one and had been shared extensively in professional networks like LinkedIn. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Marketing leaders need a proven framework to unlock the potential of your marketing team. Implementation Matrix Longer Term Immediate 25% 50% Impact Don’t Bother Low Priority 25% Low Ease of High ExecutionGuidance75% of the final approved plan effort should have a high impact. A company will also use market research and environmental scanning to identify and anticipate customer needs, and then build a marketing plan, in the form of a marketing mix.
Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters.
Our energy, excitement and passion comes from helping organisations succeed in this hyper-connected world. If you have a dozen people in your team, who all know the basics of online marketing, and your budget allows you to subcontract some external work, you may want to put in place a fully blown plan with all bells and whistles.
If you find a newsletter too challenging, at least allow visitors to subscribe to your blog feeds. By informing these representatives about the latest offers, product launches or promotional campaigns you can serve your customers better. You should give kudos to positive comments and you should accept criticisms while trying to ease them.
You can start to harness the power of individuals to break news about your company, protect your brand against lies and mud slinging, evangelise your products and crowdsource parts of your customer care.
Plan your objectives, buy model, advertising medium and how you want to track the performance (weekly if not daily). Also, it is always linked to context (the keyword) so the quality of the traffic is also quite high. Implementation Matrix 50% 50% Longer Term Immediate 25% 50% Impact Don’t Bother Low Priority 25% Low Ease of HighGuidance ExecutionApproximately 50% of your tactics should consist of short-term efforts that make immediateimpact.
These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies.

If you are a start-up with two people looking after marketing, you may want to focus on the core essentials. There are many service providers and platforms out there that can make your site creation a breeze. Of course, let them first solve the customer issue and then inform the customer about the latest news and offers.
Always run a small pilot campaign with A-B-C testing to see the cost of click, acquisition or sale.
Even better, the targeting for different devices and demographics makes this a highly effective activity. Marketing plans with an adequate level of brainstorming and new ideageneration result in more great ideas than can be implemented. To maintain a competitive advantage, at least 50% of the tactics should longer termefforts that are difficult for competitors to easily match. Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.A1 CBISS LtdKevin Priest. This way you don’t expose yourself until you have a solid understanding, resources and competencies to take the next step. Replying requires more resources but it is still relatively easy to do with a few trained people. It’s also important to understand that you cannot enter social media and start a monologue.
You must select the right network, buy model, frequency, display times, formats, analytics, creatives and much more…and still you rarely see great results. If you want to spend a bit more time to make it right for your company, please feel free to contact us. We come from the client side, so we understand what the daily challenges are and how to overcome them.
A1 CBISS LtdI would like to take this opportunity to recommend Studiowide for their marketing services. From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support. Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities. With more advanced staff, extend your website planning to SEO tactics and integration with your social media accounts.
The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide. The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way.
Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions. We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.Hawco LtdTom Mitchener, Marketing Manager, Hawco LtdAs a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative. With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support.
From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI.
I would definitely recommend to others.Citizens Advice KnowlseySean Coman, Communications OfficerStudiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website. They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible.
We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets. There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service. Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform.
This platform was used as a key tool in bringing this new standard operating system to each site across Europe.
We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany.
Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product.
They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted. We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop.
Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly.
We would definitely use them again in the future.USS LtdRobert Lee, Data ManagerStudiowide designed and produced a series of posters and pocket guides for us in relation to Information Security.
The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign.
With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign. I would not hesitate to use them again and would certainly recommend them to other organisations.PremsealJohn Burns, Managing DirectorPremier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it.
The new website and literature looks clean & sophisticated and has generated a lot of interest. His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them. It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.Prinovis (UK)Gus Tomlinson, Solutions DevelopmentJust a quick note to say a BIG thank you!

This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly.
With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it. The service we receive has always been excellent, and look forward to developing our business relationship in the future. Studiowide listen to our requirements and provide us with creative solutions.Energy Projects PlusSandra Manning, Project ManagerThe strength of this company is its creative visual talent. We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous.
We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team. There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease.
They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints.
They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested.
Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.Home SecureKevin Jones, Marketing DirectorWe contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing.
We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.Creative ContinuityGraeme Wilson, Managing DirectorStudiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.FastMove PropertiesHayley-Jane Roberts.
Managing DirectorWe have worked with Studiowide to develop our new property letting and property sales website. We came into this project quite cautiously after having our fingers burnt on a previous website project.
Also, the after sales support they have given us in the early stages of going live is second to none. Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process.
The team have always been very welcoming and understood the message I am trying to portray.
I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.Grim Reaper FoodsRussell Williams, Managing DirectorFor a company to understand a client’s idea and bring it to life, for me, is amazing. Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.OPTIMA Bathroom SolutionsDamien Golden, DirectorWe were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials.
Studiowide had to assemble all products and set the various different background props in situ.
As a result, I would highly recommend Studiowide and we will be using their services again in future.HR Integrated SolutionsHeather Hayes, DirectorHaving very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition! Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client.
All the feedback we've received has been positive and it's helping us move into new business areas.Lottery Project Historical Band DocumentaryKeith Owens, Engagements SecretaryThe DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are). Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time. They took the time to listen and developed a good understanding of what I was trying to achieve.
After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.Dr Knowles CosmeticsDr Ian Knowles, Medical DirectorWe have used other marketing companies in the past and non have given us a level of professionalism quite like this. Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.University of LiverpoolMarketing Graduates, University of Liverpool"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information. I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing.
He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through. LOVED IT!"Sefton InsulationEllie Abernethy, Project ManagerI Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly. MSIF.Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event.
The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide. MSIF look forward to working with Studiowide throughout 2014 and onwards.Single Use SurgicalKate Stoddard, Export ManagerStudiowide helped us to produce our first company promotional and training video for overseas customers. We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution.
Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how.

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