Marketing strategy of nokia and samsung pdf,free video editor for android apk,how can i edit video on youtube - Review

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Vestas, a leading renewable energy company, has taken a new global strategy in promoting wind energy usage . In addition, Bloomberg Businessweek has partnered with Vestas, and has customized over 600 magazines to target each specific executive. As an individual who manages the LinkedIn profile of the president of a company, I will express that LinkedIn profiles, especially for executives at large companies, are not normally managed by that individual – but rather a social media or marketing individual.
Looking to reclaim its leading position at the top of the smartphone market, Nokia has decided to take a less traditional approach to its marketing efforts.
The launch campaign for the company’s Lumia 800 and 710 is being backed by a marketing investment three times greater than any other Nokia launch in its history. Nokia will be focusing on the practical uses of the phones, rather than the technical specifications. This article intrigued me because it doesn’t simply state that successful global marketing strategies include analyzing foreign markets, competition, cultural differences, and the other major elements that most articles discuss. The article states that global marketing leaders admit that they initially underestimated the importance of addressing their organization structure and processes . By focusing on the internal structure of a marketing organization, a company can eliminate roadblocks, confusion, and duplication, and they can find new ways of working to enable the brand vision to be translated into reality. This is the first time I have heard about developing a global strategy and tailoring the structure of your department to meet the needs of that strategy. I don’t think anyone is surprised that Coca-Cola, IBM, and Microsoft have held strong in the top 3 spots each year. IBM, also thinking local, acting local, built a strategy and training that gave sales personnel knowledge as to how they will speak with their customers in their specific country in a way that is relevant to the customers of that country.
One can only assume that Toyota’s downfall had to do with the large PR problems the company faced in 2010 from recalls, safety problems, hearings, and investigations. For the first entry in this Global Marketing Strategy Blog, it seems suitable to simply address the topic of “Global Marketing Strategies” in a broad sense. A global marketing strategy that completely globalizes all marketing activities is not always desirable – and is definitely not always achievable.
Integrated Global Marketing Strategy: Companies, such as Coca Cola, utilize this strategy, where most of elements of the marketing strategy, such as the communications strategy, pricing and distribution, segmentation, and positioning have been globalized.
Global Product Strategy: Companies that utilize a global product strategy have essentially globalized their product offering. Composite Global Marketing Strategy: In this strategy, companies implement several generic global strategies and run them in parallel. To this day, multinational companies are still trying to determine whether a marketing strategy is best globalized, regionalized, or localized.
This initially started as a brief exploration into Nokia’s social media offering, but the more I investigated the more opportunities I saw for ways to deliver a more compelling experience to consumers.
This analysis was presented back to key stakeholders, where it was gratefully received due to the nature of my experience in marketing but with the technical knowledge to know how solutions could be delivered.


I then took this strategy a stage further by designing some mockups of what the custom Facebook pages could look like.
The designs were also well received so I was keen to press forward to develop these custom Facebook applications ready to be distributed to all country Facebook pages.
I still believe an organisation like Nokia with the services they have on offer could benefit from a tightly integrated social media and Facebook strategy ensuring content from the services is highlighted on the worlds biggest social network.
In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems.
Each magazine will contain a personalized letter from Ditlev Engel, the CEO of Vestas, and Morten Albaek, Senior Vice President. Our findings consistently show that organization, roles and responsibility, and global behaviors are without doubt one of the knottiest global marketing leadership challenges out there.
Rather, this article discusses the importance of analyzing the internal structure of a company – the roles and responsibilities of employees, and the importance of approach and communication efficiencies.
From there, he shifted focus to reconnect personnel to the role of the marketing department, and made sure that role was fully understood.
After reviewing this year’s list, I wanted to review the past few years and see how the global arena has changed, if at all. But the next year, it was able to jump to 7, and then to 4 – where it has held strong for the past 2 years.
In 2008 and 2009, Nokia held strong at number 5, but in 2010 dropped to 8, and fell out of the Top 10 in 2011. Countries have too many differences in cultural tastes and preferences, there are varying degrees of government regulation when it comes to marketing and advertising, and product uses are not necessarily the same from one country to the next. Though it discusses many different types of Global Marketing Strategies, I only want to discuss a few that I find to be useful, and logical, strategies to implement on a global level. This means that key aspects – such as product use conditions, expected features, and required product functions – are mostly identical so that few variations or changes are needed. This means that a company might follow a global branding strategy while simultaneously running local brands in certain areas.
Localized and regionalized strategies can create brand identity issues, while globalized strategies limit creativity and can cause complacency. Its symbian OS being the backbone of the whole success story contributed to a great deal in its higher perceived ease of use.
After visiting different official Nokia Facebook pages across the world I started to gather data about how the offerings compared including statistics and user experiences (tabs and apps).
Focusing mainly on the services side of the Nokia offering I took key aspects and functionality of the main services and presented this in a clear and concise design making sure to keep within brand guidelines so it would look the same as other Nokia properties.
Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop. Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Simultaneously, select executives will receive a personalized InMail through LinkedIn, guiding them to customized websites. He then made sure that the marketing department reconnected with the company as a whole, as well as with its stakeholders.


Coca-Cola wants to provide consumers with beverages to fit their different life styles and life stages. Also, Toyota, a once very strong global brand, fell drastically going from 6th in 2008, to 8th in 2009, to out of the Top 10 by 2010.
Or could it just not compete with the surge of other successful mobile phone manufacturers, android technology, and Apple? Therefore, I concluded that complete standardization of a marketing strategy is not achievable.
I work for a business to business company (not business to consumer); therefore, LinkedIn is the most valuable social media site to me as a marketing professional (whereas Facebook and Twitter can be for B2C companies).
Once the department was reconnected, he knew that he had to prepare it for the growth of the new more global marketing organization. If you have a global marketing strategy with extreme potential, maybe the best way to be successful is to tailor yourself to meet that strategy? As so eloquently stated by CEO Douglas Daft,  “In the past Coke succeeded as it appealed to global commonalties. Through researching this topic, though, I found that companies do something that makes a little more sense .
A multinational company MUST have a global strategy, but it cannot be completely standardized. It ruled the middle and low end market for long.But, Nokia did a blunder by being very much myopic and complacent about its achievements and didn’t envision the competition, radical innovations and high end technology coming its way, which certainly had potential to dethrone it of its place. The company targeted 600 top executives of global brands, and using LinkedIn has engaged in one-on-one discussions to encourage global corporations to invest in wind energy.
Therefore, to create a global campaign that targets key executives in a cost-efficient way that minimizes travel and  in-person interaction time, using LinkedIn is probably one of the most effective, and dare I say brilliant, ways to accomplish this. Or simply because it made the right business choices, focused on user experiences, made good choices regarding mergers and acquisitions, etc.? This was one of the major reasons Nokia lost its market share.Although, Apple came with its revolutionary iPhone series, this couldn’t be considered a major threat when apple started. This campaign, which is the companies largest campaign ever, is hoping to convince companies that they are part of the climate change solution, and demonstrate the financial and brand-building benefits of investing in renewable energy. First stone for the fall was paved by Samsung with its completely new, repositioned mobile phones, which slowly and steadily started to penetrate the market in which Nokia was enjoying the leadership. Android revolutionized the mobile phone market and Google in association with many mobile phone manufacturers to come up with low budget smart phones and nokia wasn’t prepared to counteract to this.
If we look at the data for adaptation to android as below:Looking at the present scenario, Nokia has started to make efforts to enter smart phone market by collaborating with Microsoft and bring its smart phones to the market, with Nokia lumia 800 being the recent one in the stable. However Nokia needs to do a lot of homework as during this period it lost a lot of brand equity.Nokia needs to focus on its long term strategy and reposition it leveraging on its glorious past record.



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