Marketing strategy of samsung galaxy,social media management za,retail product marketing plan,us immigration and naturalization service forms - 2016 Feature

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Price• Pricing their product from RM199 until RM7999.• Customer will feel that why their product so expensive, because Apple’s products are good in quality and technology so that the price will be higher. Product• Ipod, Ipod shuffle, Ipod nano, and the most popular products are Iphone, Ipad, and Mac book.• Apple’s products let customer feel it very convenience when using it.
Promotion• Give some stuff when you buy their product, such as iphone casing or free to installing some application.• They also offer free wifi to their customer.
Place• Branches located in everywhere• Customer can easily to get the information about their product and services.• Customer also can buy those stuff for their iphone or ipad easily. Price• Samsung’s pricing their product Samsung galaxy S II for RM1499.• Samsung’s products are good in quality and technology so that the price will be higher. Product• Samsung’s product, such as Samsung galaxy series, television, and computer product.
Promotion• They will give some stuff when you buy their product, such casing or free to installing some application.• They also offer free wifi to their customer.
Place• Samsung’s company got many branches mostly located in everywhere.• Customer can easily to get the information about their product and services. How does one define whether a firm operating in the mobile phone industry is more or less successful? If you know anyone who has a smartphone then you have most likely already been unwillingly drug into the cell phone fan battle that has been raging since Android phones starting showing up in the marketplace.
In the past year or so the competition between Apple’s iPhone and Samsung’s many Android phones has become fairly intense. Samsung’s first commercial in their “Next Big Thing” ad campaign portrayed Apple fans as bearded and scarvedhipsters waiting in line for their much valued iPhone. The Apple fans glare in amazement when a woman walking down the street with her Samsung phone simply asks them “Why don’t you just buy a 4G phone?” The ad naturally pushes the Samsung phone, the Galaxy SII at that point, as superior. According to Samsung, these fans were so enwrapped in Apple’s culture that they willing to wait in line endlessly and miss out on many important features – simply because they wanted the iPhone brand more than they wanted a better phone. The ad campaigns were not the end of the aggressive marketing push from Samsung; they also wanted to edge in on Apples’ seemingly effortless grasp on product placement.
Anyone watching TV and Movies over the past year has noticed the slow creep of Apple products into anything that airs on a screen. Perhaps the best example of this is the first live episode of 2012 of Fox’s television show,The X-Factor.
All of Samsung’s effort might have seemed worthless just two years ago when Steve Jobs and Apple were seemingly woven into the fabric of American tech culture and the iphone was apparently the only smartphone.
A February 6, 2013 report by comScore shows Samsung’s share of the US smartphone OEM market increased by2.3% to a total of 21% in the latter half of 2012. It’s hard to say precisely if Samsung’s recent gains in sales and market share are a direct result of their new ad campaigns. While it’s hard to spin numerous patent lawsuits as a positive effect, Samsung’s increased market share and significantly higher public profile mean that they are certainly doing something right.
Vicky has over fifteen years working in client and operations management, domaining and online marketing. One of the most common complaint (or excuse) I hear from potential new bloggers is they don’t know how to install WordPress.
Samsung introduced a few beneficial changes with its new Galaxy S6 smartphone and appears to be turning a new page across its broader mobile business this year as well.
Contractors and components suppliers state that Samsung is to borrow from Xiaomi's successful strategy of marketing and selling smartphones through e-commerce partners located in specification regions, alongside its own online presence.
It has become increasingly clear over the last twelve months that Samsung needs a new strategy to tackle the growth of brands like Xiaomi, which are impacting Samsung’s own sales levels and market share.


Samsung would be underestimating Xiaomi it believe that online marketing was the only major aspect of its business’ appeal. Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other. The Open Interconnect Consortium (OIC) will aim to deliver the specifications for free data flow between devices, regardless of the OS, device type or wireless communication technology. The new consortium, which also includes chipmakers Broadcom and Atmel, was announced in a news release late on Monday.
Speaking to Reuters, Doug Fisher, general manager of Intel's Software and Services Group, saidthat the framework to be developed by the new consortium would address security and other issues not adequately handled by the AllSeen group. The potential emergence of smart household products made by manufacturers using two sets of incompatible standards would be incidental, he said. The consortium will rival the Qualcomm-supported AllSeen Alliance, Lwhich last week welcomed Microsoft as its 51st member, among Sharp and others. Google's Nest has also partnered with companies including Whirlpool Corp and light bulb maker LIFX to integrate their products with its thermostats and smoke detectors. Roughly 212 billion devices will be connected by 2020, highlighting the need for standards in the Internet of Things.
Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.
Adfonic’s Global AdMetrics Report for Q3 2012, shows that Apple and Samsung devices accounted for nine of the top 10 mobile devices by share of ad impressions.
Apple’s share of ad impressions increased from 34% in Q2 to 37%, while Samsung’s increased from 23% in Q2 to 24%. New mobile devices experienced rapid adoption, with Samsung’s Galaxy S3 reaching the global top ten by share of ad impressions within one quarter of launch. The report also indicated that Real-time Bidding (RTB) provided huge uplift for buyers and sellers across all channels. Adfonic’s Glo Victor Malachard, Adfonic’s CEO, said: “It is significant that, even though Samsung is making huge inroads in device ownership and gaining mobile advertising share, it is still losing ground to Apple. In North America, Google’s Nexus 7 tablet achieved tenth place by ad impressions, accounting for 1.4% of the region’s total impressions within five months of its June 2012 launch. The channel with the strongest RTB performance was Social Networking, which generated clickthrough rates (CTRs) of 127% more than the average for non-RTB inventory, and effective earnings per thousand impressions (eCPMs) 663% higher than the average for non-RTB. The next strongest performing channels for buyers were Entertainment, with 82% higher CTRs, and News, Sport & Information, with 71% higher CTRs.
Victor Malachard, CEO of Adfonic, commented: “The fact that we’re seeing significantly stronger performance from RTB across all channels is an indication of how the mobile display advertising industry is changing. Some argue that success should be measured using the metrics defined by the titans of industry.
People take their cell phone brand very seriously and the companies who produce those phones take it very seriously as well. Most of the action between these two has been in the courtroom, where the two corporate giants have been rapidly exchanging patent lawsuits.And starting in 2011, Samsung upped the ante with a new ad campaigns that directly mocked Apple and their fans. In line they discussed their hours-long wait and the many Android-standard features that were not included in the iPhone. The advertisements tapped into the growing sentiment of people who were put off by the cult of personality that seemed to surround Apple phones and the rest of Steve Jobs’ empire of products.
In 2012 they released a print ad directly comparing Apple’s iPhone 5 to their Galaxy SIII titled “It Doesn’t Take a Genius.”  They also went back to commercials mocking Apple fans waiting in line, this timearguing the screen size on the iPhone was bigger in size, though not as big as the screen in the Galaxy SIII. Throughout the show contestants are shown using Samsung phones and tablets.  As this product placement strategy began to gain traction, Samsung products have since become featured in several TV shows and movies. Things are a little different now and the past few years have seen substantial gains in sales and market penetration of Android based platforms, which now make up the majority of the smart phone market around the world.


During this same time frame Apple also saw gains in market share, but their growth was smaller than Samsung’s.What these ads and product placements have done is raised Samsung’s profile within the cultural realm – a place where, in the West, consumers are constantly invited. She has worked with many different online businesses, both large and small, plus put their online marketing strategies into practice. Terms like FTP and CPanel are like a foreign language and setting up a database might as well be setting up the space shuttle for a launch.
According to industry sources, Samsung is looking to adjust its marketing strategy for budget handsets, in a bid to compete with rival Chinese manufacturers in low cost markets. Samsung saw profit tumbles last year due to weakening global sales, although net profits are expected to level off this year according to early estimates. The company will have to match hardware, price and send the right consumer message if it wants to seriously compete with the low-cost brands. In June, Apple announced HomeKit, which will integrate control of devices like lights and thermostats. This meant that, while Apple and Samsung both increased their share of global ad impressions quarter on quarter, Apple actually extended its lead by 2 percentage points, to 13 percentage points.
Warren Buffet, one of the most successful investors of our time uses “Return On Invested Capital” (ROIC) as the key measure of enterprise success.
While the Android brand had been around for some time and was gaining steam, Samsung was saying what many tech oriented websites had been saying for years – the iPhone is a nice package but there are much better phones out there.
That kind of product placement is a boon to Apple’s business, regardless of whether it happened organically or if they paid for it.
Samsung shipped 106 million handsets in the fourth quarter of 2012, 60 million of which were smartphones. Samsung’s profile has been raised so much that many wonder if Apple’s recent legal aggression is a sign that they see Samsung as a major threat.
She has helped online businesses better their conversion rates quite significantly and raised their online revenue. The Asia market accounted for 53 percent of global smartphone shipments in 2014, but Samsung only took a 13 percent share, behind Apple’s 16 percent, which is lower than the company’s global average share.
The move is also likely to cut profits from local carries, which could damage Samsung’s existing retail relationships in the region. Samsung took seven of the top ten positions with its Android-based Galaxy range of devices.
People now see Samsung phones and tablets on TV and in movies almost as often as Apple’s iPad and iPhone.The battlefield is everywhere. Results were presented in the paper and a 20 minute presentation, alongside recommendations for both brands. The market has become segmented into two maingroups, smart phones and feature phones; Apple and RIM compete exclusively in the smartphone segment.SuccessHow does one define whether firm in this industry is more or less successful? Some argue thatsuccess should be measured using the metrics defined by the titans of industry. Warren Buffet,one of the most successful investors of our time uses “Return On Invested Capital” (ROIC) asthe key measure of enterprise success. Using this measure Apple is only slightly (1.5%) moresuccessful than Research in Motion (RIM) table 1 refers.



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