Marketing strategy of xiaomi in india,digital content marketing training,google seo terms of service - Good Point

Xiaomi, Apple?s Chinese competitor indicated a forecast of 40 million mobile phones sold in 2014.
In just three years the Chinese stratup Xiaomi, founded by Lin Bin won the 5th place in the market of mobile phones in China. To maintain the position, Xiaomi is forced to set high goals to hold. Since Xiaomi is called the assembler Taiwanese Foxconn, also used for the Apple Iphone, the firm does not need to build and invest what could be the reason for a slowdown in production and therefore sales. However, Foxconn is the world leader in electronic contracting and many customers to satisfy. Based on the same principle as Steve Jobs, Lin Bin seek to cause a lack in customers to purchase it.
Start the rumor of production may be insufficient to stimulate desire in “love brandeur” trigger envy and the purchasing act quickly and therefore ensure maximum sales rate. Xaomi gets here step by step strategy giant Apple : Create Phones in limited quantities so that everyone rushing to get in first. We have understood the purpose of Xiaomi is all about talking to her offering to the press messages and attractive figures so that the media are covering the new and relays information.
Chinese buy Xiaomi and are proud of their national brand in assencion meteoric. Sustained by the government is therefore unlikely to be lowered in the media brand. Marketing ChinaMarketing China is a website designed to give you a fresh and up to the minute understanding of the Chinese market. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Due its affordability, Xiaomi, a powerful digital communication equipment, has became in a worldwide revolution which everyone can have. Lei Jun was a student with a technical focus of computer-science at Wuhan University and at only 45 years old, has become the eighth-richest man in China with $9.9 billion. Next year, sales in Asia-Pacific except Japan will represent over than half of 1.5 billion global smartphone sales.
Quality and technology in Xiaomi’s devices are at the height of well-known brands which have Android operating system.
Xiaomi, via social media, collects suggestions and opinions of its users in order to improve its products. Lei has built a successful company aided by Hugo Barra, former Google vice president who is in charge to oversee all markets outside China.
Hugo Barra’s goal is to expand the brand around the world and due to his efforts, Xiaomi has presence in 7 international markets. Within a few years, Xiaomi has turned into a successful brand in the Chinese market thanks to its capacity to understand Chinese consumers and meeting their needs.
Your company also can be successful in China with the proper marketing strategy and we can help you.
The Chinese smartphone maker Xiaomi is making waves in the smartphone industry by offering high-end smartphones at an unbelievable & affordable price.
Earlier Chinese smartphones were considered as cheap and substandard devices but Xiaomi has now changed this perception. XiaomiLast quarter, a company you've probably never heard of sold more smartphones than Apple in China.
Its best-selling phones are based on Android, but Xiaomi rewrites most of the operating system to fit its own needs.
Jun launched the startup’s firmware, called MIUI, in August, 2010 and soon realized that his company had to build hardware to go with the MIUI experience. In the second quarter of 2014, Xiaomi shipped more than 15 million of its devices, compared to 13.2 million of Samsung. For example, if you want to price your products at a premium (think Apple), the product needs to have a unique positioning, in terms of USP of the product or a never-before-seen innovation.
GPMT or Gross Profit Margin Target is what the companies usually look at when trying to set prices.
In a typical manufacturer-distributor-retailer model, the manufacturer aims for a GPMT of 50%, that is it wants to sell the product at twice the cost price. By now it should be easy to understand that when you are buying a product, you are paying not just for the cost of the material, manpower etc involved in it, but also for the profit margin (quite obvious) and the costs incurred in marketing, brand positioning and advertising.
A typical smartphone maker puts its products on shelves of thousands of its retail stores across geographies which incur staff, real-estate and maintenance costs.

Now imagine a manufacturer that takes several parts out of the above equation, doesn’t believe in traditional advertising, shuns the concept of retail stores and chains and decides to do all its selling online. Xiaomi also shuns traditional models of advertising and depends solely on Social Media marketing and word-of-mouth. In the past too, many Chinese handset players have entered the market with low-priced phones. Xiaomi entered India with Flipkart in July but last week Bharti Airtel said it would sell Redmi Note 4G handsets in 6 cities through 133 stores of India’s biggest 4G mobile network provider.
The online strategy cuts down on marketing and distribution costs, allowing Xiaomi to sell feature-rich phones at low prices. Chinese smartphone maker Xiaomi said it could sell more models in Indian stores while pursuing its primarily online-only strategy if it succeeds in selling enough Redmi Note 4G handsets through shops of carrier Bharti Airtel.
But last week, Bharti Airtel said it would sell Redmi Note 4G handsets in six cities through 133 stores of India’s biggest fourth-generation (4G) mobile network provider. Making models available in stores — as Xiaomi does in China — could help the fast-growing startup reach more users in the world’s third-largest smartphone market as Bharti promotes the handsets to attract subscribers to its 4G service.
Due to online sales, Xiaomi’s Indian customers span 1,000 cities just six months after entering the market, the head of Xiaomi in India said.
But “offline” channels are important for prospective customers to see and feel the phones on offer. In China, about 30% of Xiaomi’s sales come from “offline” channels and the company is aiming for a similar split in India, Jain said.
Xiaomi’s store push comes as the maker plans new model launches, including its pricier Mi4 by the end of this month or early next, Jain said without elaborating. In India, Xiaomi is just one of 280 brands in a smartphone market led by South Korea’s Samsung Electronics followed by local maker Micromax Informatics. Rival Google launched its Android One range of affordable smartphones last year on e-commerce sites in India, and has since extended to in-store sales.
Only insufficient production of its terminals could prevent the Chinese manufacturer to achieve its sales target. Although for the moment, Xaomi focuses mainly on Chinese market, the company intends to be internationalized. Even other chinese manufacturers like Oppo cant compete with Xiaomi smartphones at very good prices for the hardware and specs on their phones. In only 4 years, prestige and popularity of Xiaomi has increased well above all in China, due its low price and its advanced technology. Lei is taking advantage of similar promotions around Asia and as example, last November in Indonesia, the company sold 10.000 advices in less than 40 seconds.
That technique, helps the smartphone company to offer good devices to its consumers and this shows in sales.
However, brands like Huawei and Lenovo have maintained their market share and Apple has increased its sales whith its newly launched phones.
Because of this, many Chinese brands are jumping into the Indian market where Samsung is already the leader. To go in other markets, Xiaomi should incorporate the cultures and traditions of all markets, add Google Pay app store and have locate manufacturing in some markets to avoid high import duties . The China based smartphone maker Xiaomi has taken the smartphone industry by storm by offering top-notch specs at an affordable price. Unlike other companies, Xiaomi doesn’t rely on physical stores or mobile carriers to sell its phones.
Apple is reportedly going to start selling iPhones on some of China's largest carriers this year, which will help it snap up a lot more market share in that country. The startup wanted to create an easy-to-use interface that could provide added functionality to Android. The first handset was launched in August next year – the Mi One, a top spec phone with a great price way ahead of its time. The firm that terms itself a ‘mobile internet company’ rather than a ‘handset manufacturer’, shipped 18.7 million devices in 2013 and is already on its way to an ambitious target of 60 million devices this year.
You can then employ the WTMWB pricing strategy – What The Market Will Bear, and try to sell at premium prices as fast as possible before the competition gets on to your USP and tries to undercut you. In simple terms, it is the gross profit margin that they need to pay back their expenses and generate positive net income and cash flow.

This, of course, on top of the extravagant spending that goes into grabbing the eyeballs of customers, advertisements – print, digital, banners, hoardings, TV ads etc. Don’t you see how that would lead to a significant amount of reduction in the ‘Cost price’? This ensures that it doesn’t have to worry about the costs of warehousing and distribution. It is looking to make money, not on its hardware, but by selling apps, games and special Android themes and Internet services on top of its custom MIUI – a pricing strategy very well-adopted by the e-commerce behemoth Amazon.
But with low prices, tagged along the low quality as well, giving the Chinese market a bad name. In-store handset prices in India are comparable to online models because neither are sold with network chips or subsidised through pricing plans.
Standing out from the crowd could necessitate a more tangible presence in a range of locations.
With spotless designs, top-notch hardware, and an innovative marketing strategy, this four year old startup has already ousted Samsung to become the top-selling smartphone brand in China and fifth-largest smartphone manufacturer in the world. The company also sells its phones for hundreds of dollars less than Apple and Samsung's devices. Within four years of its inception, Xiaomi has gone from being a startup to a $10 billion upstart and has every smartphone-maker in its cross-hairs, as it keeps undercutting on price and sells high-end specs at low prices. But price is determined by several other factors like branding, positioning, marketing, and many times more important than most – psychology.
This strategy works best with ‘Early Adopters’ as these are the set of people who are not very price-sensitive and look to get their hands on new, innovative technologies. A major part of its success is due to its competitive pricing strategy, as Xiaomi products are priced at nearly half the cost of flagship devices of Samsung and Apple while sharing almost the similar hardware specifications.
For one, the 4-year-old ‘startup’ has beaten Samsung to become the largest smartphone maker in the largest handset market of the world – China. And the price there can be much lower, because the price on e-commerce is essentially fulfillment and shipping cost,” explains Hugo Barra, VP Global, Xiaomi while exclusively speaking with YourStory. Unlike other bigger players who discontinue their models after 6-8 months in the market, Xiaomi sells it products for upto 18-20 months after launch. All three sales managed to get a incredible popularity and the devices got sold out very fast. Besides this, Xiaomi also adopts a clever strategy of selling its products in limited quantities to control its inventory and build up demand of the product. This means that, in accordance with Moore, the price of the individual components go down while the price of the phone remains constant throughout. The last 5000 units were sold out in under 2 minutes.This Xiaomi Marketing tactic of selling the devices only on FlashSales and not regularly definitely raises popularity and demand a lot of customers get angry and frustrated. Now, Xiaomi is gradually introducing its offerings one-by-one in international markets, and with all these innovating strategies, Xiaomi is sure to give a tough time to top brands like Apple and Samsung in near future. They further create marketing hype by making scalpers think its easy for them to buy a fex Xiaomi devices and make their own profirs later3. Limitation on Stock makes sure that Xiaomi has very little warehousing and supply chain cost. Xiaomi has total control about market availability, and they can direct demand immediately by controlling exactly how many devices they import.5.
They manage to buy those xiaomi items with a lot of tricks and sell it for a profit to those that couldnt order. Probably Xiaomi is watching closely to see how much they can increase their prices in future and people still buy.6. That helps keeping the prices as low as they are.So to sum up we can say that Xiaomi employs these Marketing tactics to keep the prices for their smartphones as incredibly low as they are.
Many will be even able to build those direct buying scripts, or maybe even pay a bit more from the scalpers.Now lets look at it from consumer site.

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