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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
With 845 million users, Facebook has become an increasingly useful tool for brands, and it's important to have a strong presence on the social network. Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming.
Before you launch your brand presence on Facebook, you need to make sure that your vanity URL is available — and that it’s simple and easy to remember. Rather than going through the time consuming process of manually figuring out what’s available and what’s not, use a simple but powerful service called Name Vine.
Copying and pasting content, logging in from one social media network and logging out from another can be a time consuming task — but it doesn’t have to be.
For small and medium-sized businesses, social media budgets are nowhere close to those of global brands, which can afford multiple custom applications and promotions on Facebook.
Services such as North Social and Pagemodo provide the kinds of applications that most businesses need. A Welcome Page: This should be the default landing page that welcomes a user to an application. A Contact Us Page: This is a great and useful tool for converting your fans into potential sales leads. You should set up at least one or two tab applications on your Facebook Page, so users aren’t landing on your Facebook wall, but rather a page that’s informative, engaging and able to convert those users into fans.
Aside from use on third-party sites, social plugins can also be utilized on Facebook apps to provide a deeper level of engagement, while driving traffic back to the application.
It doesn’t matter how big or small your company is — leverage the social plugins on your blog, Facebook apps and on your website.
If you’re looking to see what your fans engage with the most — and when to post it on Facebook — you can utilize a third-party service called Edgerank Checker.
If you have to provide a report of Facebook metrics to your boss or a client — or maybe you just want to see for yourself — the best time-saving tip is to export the Facebook Insights data to an Excel spreadsheet. Once you’ve done this and downloaded the file, open it in Excel and apply a filter by going to the data tab and clicking on "Filter." You have to make sure that your cursor is at the very top row. Once this filter is selected, you can quickly filter any key metrics in ascending or descending order, which is a very powerful trick when analyzing your Facebook marketing and engagement efforts. Nobody wants to visit a Facebook Page with an enticing offer, only to learn that it's not available in their region.
Give your fans an incentive to visit your business by providing them with a recent, active “walk-in” promotion in their area. Allow users to recognize that you are connected with their location by providing details and assets specific to where they are.
When you have to target languages, Facebook allows you to make status updates for users with certain language settings. Setting up a QR code for your Facebook Page is a quick, simple and effective strategy for small or large businesses to use. Link your QR code to a dynamic URL — so you can customize and change the URL if you decide you want to later drive users to your website instead of your Facebook Page. You’ll have the ability to view analytics so you can see how many people have scanned your code, their location and the type of smartphone that scanned the image. Buying Facebook ads is a wise, cost-effective solution that can help increase your brand's visibility throughout the Facebook platform.
Facebook's "Like" ads provide users the opportunity to “like” your fan page from any page they are on. More recently, one of the best ways to invest in Facebook advertising is by leveraging Sponsored Stories. This post is written by Nicole Y Adams from NYA Communications Why does a translator need PR?
Last year I submitted a press release to several PR directories and my ranking in search results improved a lot. My name is Tess Whitty, and I have loved working as an English-Swedish freelance translator since 2002. The following are some smart tips for people that are looking for small business marketing tips. Business owners should take the time to invest more into online promotion than other forms of marketing.
You as a small business owner need to make sure that you do not lose focus on your current customers when you are looking for ways to market your business.

Word of mouth promotion is an incredibly powerful marketing tool that all small business owners should take advantage of. Speaking of social media, it is a good idea to consider using all the various social media sites to help you provide great information to your customers. This is just scratching the surface as to all of the smart tips that you can use for small business marketing. Sarai specializes in helping businesses improve their websites with high quality design, content and branding at Objective in Salt Lake City, Utah. This entry was posted in Blog, Business, Guest Posts, Marketing, Top Tips and tagged Smart Small Business Marketing Tips. Majestic Media, a global Facebook marketing agency, has come up with nine time-saving tips for marketing on Facebook. It checks domain names, Facebook and Twitter extensions in a matter of seconds to see if your desired vanity URL is available. If you’re looking to push content to Facebook and other social networks, you can benefit from using a tool like HootSuite, which allows you to publish once and distribute everywhere.
However, large budgets aren’t required to launch a lot of the basic applications seen on Facebook.
Also, most of these services provide a "freemium" model that offers some applications for free. Typically, these pages are fan-gated, meaning the person is asked to “like” the page to unveil more content.
A new study from Gigya shows that users who visit third-party sites through Facebook Connect spend 50% more time on those sites.
Above, you'll see the Facebook application Majestic Media built for Volkswagen, which invited users to participate in the next Volkswagen commercial.
They’re free to use and are a quick and easy way to market your brand or message through referral traffic. You can see which status updates performed best, whether your audience responds well to video and get a sense of what's driving your Likes.
So, Facebook users who have French or Spanish as their default language on the site will only see your content that's in their native tongue. Once you've entered your specific targeting information, you can hit "Okay" and proceed with your status update, geared for that specific audience.
QR codes can be leveraged on napkins, menus, business cards, billboards, magazines, brochures and other forms of marketing materials.Esponce is one of the most powerful QR code platforms on the market, and it offers a free tier that’s typically geared to small businesses.
Most people don’t realize how easy they are to set up or that you can buy in with a small ad spend. If a user doesn't click on the "Like" button, don't interpret that as your campaign not working — these ads are relevant because they keep users engaged and informed with the latest in your marketing campaign. According to a study by TBG Digital, Facebook’s new Sponsored Stories ad units nabbed a 46% higher click-through rate, a 20% lower cost per click and an 18% lower cost per fan than Facebook’s standard ad units. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. It’s also likely that those who got in touch with me from my website also googled me first and came across those press releases. I love sharing my passion for the profession, and my experience from being a freelancer and a marketing professional with other translators, through presentations and trainings. From the day to day maintenance and operations of the business, you have financial concerns, employee drama, and of course marketing needs that you have to pay attention to. When you’re looking into marketing your small business you want to make sure to appeal to your customers emotions, as that will win out over reason, 90% of the time. If someone has purchased from you in the past they are more than likely going to do it again. Due to this, it is important that you learn how to promote products to them that are appealing. These sites make it easier on you to be able to connect with your customers and to send out offers and incentives that are time-based.
The thing that you need to remember is that effective marketing will take some time and you need to be able to be consistent in your marketing efforts. You can integrate your Facebook Page, Twitter account, Google+ page, LinkedIn profile and other social networks — all within one easy-to-use interface. Keep in mind that you won’t get a customized app, but you can manage the content and visuals within pre-developed apps that are available.
It was utilized to build meaningful conversations within the application, while driving new social traffic to the campaign.

Think of them as a brand awareness play — just because they aren't clicked, doesn't mean they're not acknowledged.
This will help you make more sales if you are able to appeal to the emotions of your potential customers. The online market is definitely the market that you should appeal to when you are looking for ways to market your small business.
You just need to come up with small business marketing ideas to entice them into coming back and making another purchase with you. With the technology offered by sites like Twitter and Facebook it is very easy to keep track of who referred whom. If you are not consistent then you will not see the results that you are hoping to get from your marketing efforts.
These days, there are a myriad of courses on business and marketing for translators, but none on translator PR.
Having the right type of marketing objectives will make a big difference in helping you to find customers. You just need to be sure that you have the commitment as well as the patience to stick with your marketing campaigns.
It is important that you use surveys and other things in order to provide you with a good knowledge base of your existing customers so you know how to market to them. All you need to do is make sure that you make it worth your referrer’s time to make the referral. Marketing is of course essential, but we need to bear in mind that while marketing is all about the brand, PR is about the story behind the brand. It is important that you hire the right type of people to surround you in order to have helpful marketing representatives. Every business, no matter how large or small, ultimately depends on its reputation in order to survive and thrive in the market. As a freelancer, it is the one factor that can make you stand out and give you a competitive edge.
What’s more, successful PR is the biggest exposure you can get for the smallest possible outlay.
PR is ideal for freelance translators who wish to drive traffic to their website, get people talking about them, position themselves as experts, boost awareness of their brand and of course make potential clients aware of their existence. 1) Ready-made pitch: Put together your personal pitch template so you always have it at hand when a PR opportunity arises. This should be a basic draft that can be adapted to the different requirements of each opportunity, and it should include details such as your services, your target audience and your unique selling point.
2) Contact list: Research the web and put together a list of websites, publications or colleagues that you think may potentially be interested in publishing a story about your business or featuring you as an expert. 3) Press page with media kit: Create a dedicated page on your website where you list all your previous media appearances, such as interviews, guest blog posts, articles, and newspaper coverage.
It also pays to create your own media kit and make it available for download on your press page.
A media kit is a short document or zipped folder that contains your bio, images, contact details, links to other press coverage or publications, and your business achievements. This makes it easy for journalists or other interested parties to simply download all the details they’re after without needing to spend a lot of time firing emails back and forth. Translators very often recommend colleagues to their clients if they are unable to take on an assignment – and to recommend you, they need to know who you are! 5) Public speaking: There is no better way to boost your public profile than speaking at events. Check for opportunities with local business organisations or translator associations, or try to secure a speaking gig at industry events. This will not only boost your credibility but also result in some excellent networking opportunities. Although you are not marketing your services directly, attention is drawn to you and your business, and colleagues and potential clients become aware of your existence and begin to consider you an expert in your field. As a result, they may contact you the next time a translation in your area of specialisation is required.

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