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Given below are five tactics that you can use to market your small business website without the use of a credit card.
Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content.
Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about. If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. When it comes to marketing a small business website, you should never forget about the basics. An avid blogger, Sundeep Pardal leads the team of creative people at WebStartToday, which is a free website builder.
I believe small businesses often have enough to do without having to learn the art of small business marketing as well.
Here is the first in that series is some broad strokes on how to market your small business.
You don’t have to pay a market research company thousands to test a product in the market on your behalf. Turn competitors into business allies. Sharing customers, offering other people your overrun in busy periods, teaming up together to offer bigger services to your customers- allthese things lead to more work, not less. Design your small business marketing to create the kind of connection you want with your customers.
Your small business marketing needs to reflect you, the need you satiate and the value you add to a customer’s life. Rebekah Lambert is a content marketer who combines 20 years of marketing experience with creativity and in-depth knowledge of consumer behaviour to build copy and campaigns customers love. Need social media, blogging, creative copywriting and marketing strategy plans for your business? Looking for a Sydney freelancer who is nuts about creative copywriting, content creation and is probably the biggest freelance marketing nerd you’ll ever meet? Ever look at successful businesses like Pinterest, Google or Apple and wonder how they did it? The only way to know if your small business is a success is by establishing goals and measuring your ROI. This small business marketing cycle graphic was inspired by Seth Godin’s Top 10 Secrets of the Marketing Process. A marketing plan doesn’t have to be rooted in theory and 100 pages long to be effective. Accept the fact that you will miscalculate, misjudge and simply make the wrong decision occasionally – learn something from every error and apply that knowledge to your next project, idea or plan. Continue learning (see step 1) – read about what other small business owners have done and learn from their successes and mistakes.
I'm a Digital Strategist that uses a practical, no nonsense approach to help companies learn how to leverage the dynamics Web 2.0 to achieve organizational goals and create business value. When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. If you don’t already have a small business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities. Smartphone and tablet screens are smaller and your website has to be able to function on reduced screen real estate. Keep the overall design simple and clean, and avoid Flash animations—they don’t play well with mobile platforms. If possible, avoid drop-down menus—they’re difficult to near impossible to work on a small screen. Place information that’s important for mobile users, like your address and a click-to-call phone number, near the top of the page.
The key to benefiting from mobile search is to make sure that when people are looking for your products or services in your area, they’ll find your business. Make sure you’re easy to find on social media by listing your address and phone number on your Facebook page, and claim your business location on Google Places, which can be linked to a Google+ account. Allocate a budget for mobile search marketing, which is separate from Web search marketing.
In much the same way you build an email marketing list, you should also be working on a text or SMS (Short Message Service) marketing list.

You can promote your text club on your website and social media pages, and in your retail location if you have one. What type of companies do you think the “text clubs” mobile promotions works best for? Seems like something that a lot overlook but at the same time, I don’t think it works for everyone. SMS is such an intimate and immediate form of communication that it only makes sense to use when the end user, your customer, gets real value out of it.
If your business relies on local business, this type of marketing should be integrated into your business today. Mobile marketing is cheaper and if correct messages are sent, it can bring instant customers and boost up your sales.
We think text clubs and SMS marketing in general is a really useful and friendly way for local businesses to build up their customer base at the point of sale or local events. All of these things were built to help people be successful, and we’ve really tried to minimize the promotion of Signal within them. Apart from those that charge you a fee for each press release published, there are many other sites that do it for free. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. I am putting together a series of small business marketing blogs with some general tips and ideas to help you get started.
You’ll be surprised how much information you’ll receive if you ask them a few simple questions. Make your customers and your competitors (yep, you read that correctly) do the talking for you. They will be a mix of general tips like this one and specialised tips for particular kinds of businesses.  So for example, small bars, plumbers and holiday letting. Rebekah works directly with clients in startup, NFP and small business in marketing, web copywriting and content marketing.
I'm based in Wollongong and service the Illawarra and Sydney as a creative copywriter, content creator and marketing freelancer.
Brands like Nike, Coke and Betty Crocker have developed a strong loyal customer following, but it took a marketing strategy to get there. In order to promote your small business and engage with customers, you need to develop a full content strategy. Her biggest passions are writing, social media, anything Jane Austen, the color turquoise, and chai lattes. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. The most important thing is to take the time to pull yourself away from the day-to-day management of your small business and think strategically – what are your marketing objectives and what tactics can you use to help reach your goals? Adjust what’s not working and keep using and improving on the things that show results. I use a practical approach to teach organizations how to achieve business objectives using the dynamics of Web 2.0 Please drop by with a blog comment or feel free to connect with me on Google+. Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. According to StatCounter, the search engine giant is responsible for 96 percent of mobile searches worldwide, and 57 percent of mobile ad revenue. If consumers can’t read or navigate your site on a mobile device, they’ll head for the nearest competitor with a mobile-friendly website. If your site is built with WordPress, you should check to make sure this option is enabled on your dashboard.
These lists, often called “text clubs” to emphasize exclusivity, can be used to send customers special offers, discounts and promotions. You can also use interactive smartphone technology like QR codes or NFC tags that let shoppers sign up for your SMS mailing list with a wave of their phones. Chamber specializes in helping SMB's grow their business on the Web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. When do you think we have reached the stage when we got so much SMS that it feels like the cold-calling phone sales people ringing you up on a daily basis?

We build SMS apps for social entrepreneurship purposes that do very well in building subscriber lists, while at the same time generating a lot of engagement. With other methods of marketing it can take time to get a response but with the mobile it’s very fast. One challenge that companies routinely have is getting their customers to make the decision to visit their website when they add it to a print-ad or product packaging. Customers do not have to clip the coupons, print them or remember to bring them to the location. And the true marketing benefit of being able to use SMS is that text message based conversation that happens in real time. New platforms like Google+ and Pinterest are proving to be exciting options for marketing a small business. You can do it by starting a blog (attached to your company website) as quickly as possible.
He likes to experiment with websites, track their performances and share his insights with readers.
If I listed local city directories, it’d be for an Illawarra specific blog so as not to confuse my other readers.
I also run The Freelance Jungle Meetup and highlight the cost stress has to productivity via Hacking Happiness.
You can use the same tactics Fortune 500 companies use to develop a marketing strategy, just on a smaller scale.
Small businesses shouldn’t jump into the market without developing a marketing strategy. Get rid of marketing strategy silos and make an effort to implement your strategy in all aspects of your business. However, mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store – 84 percent of them, according to a Google study. SMS marketing is highly effective—according to Nielsen, 97 percent of all text messages, including marketing, are opened and read, compared to an average email marketing open rate of 10 to 20 percent depending on industry.
Megan specializes in reporting the latest business news, helpful tips and reliable resources and provides advice through her column on the Chamber blog. So I think small business need to deeply consider about mobile marketing and if possible they must all come up with a mobile version of their website. Google also has introduced mobile seo in organic search also added enhanced campaign in Google ad-word for sponsors search. In order to keep your small business growing, you should continue to attract customers to your website. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. With a blog, you can quickly update your readers or audience about anything that’s important for their needs.
You need to define your business by developing objectives, a mission statement and outlining your target customers and competition. We recommend developing several goals that directly pertain to your small business objectives (e.g. One of our most successful ventures has been the creation of a very effective text to give SMS donation utility that is integrated with Twitter, and which utilizes both short codes and long codes.
With adequate time investment, you can really make a difference and take your business website to the next level. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites. This works very well for our smaller, successful local nonprofit clients who don’t have the big fundraising budgets of the larger, national nonprofits. A good business owner knows that he should not miss on this traffic by optimizing his website for these gadget users.

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