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I know you know how powerful a picture is when it comes to conveying a message to your customers and potential clients. Because we are in the beauty business it is expected that we showcase our skills or what we are trying to say through pictures. Well, without further delay let me tell you these sites that I know have free images available for download.
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what hot, new marketing trend surfaces, email continues to be one of the most targeted and valuable channels if you know how to use it.
There are countless email marketing services out there to choose from and plenty of reviews on each.
While Litmus offers some outstanding features on their paid plans, they also provide free email tools that you’ll wonder how you ever lived without. MailChimp also offers paid plans as an ESP, but its free service contains some pretty useful features too. With a user base of more than 7 million, MailChimp has gained great insight into what works and what doesn’t.
Not everyone is a coding pro, and if email isn’t the only thing you work on, odds are you don’t have a ton of time to code out fancy emails. Sometimes, differences in conversion rates are so subtle that it’s hard to determine how long to run a test or when to give up and start over. RyanSolutions is actually a resort and hotel marketing tool, but they happen to have an excellent link builder for social sharing across multiple networks.
Whether it’s newsletter articles, deals, or whatever else, RyanSolutions helps you build out links with pre-populated text for sharing on social pages. If you or your team use Google Analytics to track site visits, it’s crucial to know where those visits are coming from.
The Raven URL Builder makes it easy to tag the links you use in your emails with custom variables to see how much traffic they’re driving compared with other channels promoting the same link.


Sprout Social is an advanced, collaborative social media management platform for teams of all sizes. Small Business Marketing Tools, an online destination for low-cost marketing tools and resources, releases a free collection of easy-to-use annual marketing plan templates to help small businesses maximize their integrated marketing strategies and tactics throughout the year. The marketing plan template collection developed by Small Business Marketing Tools includes a variety of planning formats that guide businesses through the process of creating, implementing and tracking annual marketing activities. Each marketing plan template set includes a blank worksheet or outline along with a sample data worksheet to demonstrate how businesses can effectively use the tools. Check out our Free Annual Marketing Plan Templates and Resources for strategy documents, detailed marketing plans and annual calendars.
The Advertising Media Plan Template is a comprehensive, downloadable template package featuring a fully editable excel file with templates for annual advertising media plans, media cost analysis and media calendars. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn.
In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume.
Sure, it might not be as cool, but it has been proven effective and addresses a very important need. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. If you’re not ready to commit, here are some free email marketing software programs and solutions for some of the problems you may still face while using your ESP (and some problems you didn’t even know you had).
With Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email you’ve received and use the Code Inspector tool to look behind the scenes and see how they pulled it off. This tool allows you to plug in key words or phrases you’re considering for a subject line and see how well they performed for other users. With this tool, you simply enter the current rates, desired improvement, number of variations, and daily sends, and it will tell you how long to run a test before throwing in the towel.
One of the best ways to unite your social and email efforts is to encourage sharing from email.


Knowing the sources not only helps you determine where to focus your marketing efforts, but it also helps prove that what you’re doing is working. MailChimp is what we use internally and what we recommend to all clients just starting out.. The templates are designed to be flexible for a variety of business types, industry segments and marketing activities. Also check out our Free Template for Tracking Marketing Goals, Strategies and Tactics that guides you through how to create measurable annual marketing goals for your business.
Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing. They are looking for information that is quick, understandable and easy to act upon if desired. ExactTarget, Vertical Response, Marketo, and Silverpop (just to name a few) are all incredibly powerful paid platforms. Subject Line Checker allows you to see exactly how the subject will appear to different users so you can know your limits. But when you need to dig into the code to find errors or make subtle tweaks, the what-you-see-is-what-you-get editors available with most major ESPs can be difficult to use. This gives them a free EMS until they outgrow, at which point their email marketing efforts are generating enough value to fund paid options. They come with marketing automation tools, customizable email templates, list building features, and more to help you get the most out of your email program, and even marry it with other aspects of your overall marketing strategy. We talk about our own products everyday, so we understand the terminology more than the average user or customer ever will.




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