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Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12 months (compared with 55% last year), and 72% percent are creating more content than they were one year ago, according to the report, which was sponsored by content marketing agency Imagination. 34% of B2C marketers consider themselves effective at content marketing—up from 32% last year. B2C marketers have rated many tactics higher in effectiveness this year; in-person events and e-newsletters top the list of effective tactics. B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%). Just 34% of B2C marketers say they are effective at content marketing, up slightly from the 32% who said so last year.
For the first time, the annual study asked marketers whether they have a documented content strategy (39% do) and a person who oversees content marketing strategy (67% do). 60% of the most effective B2C marketers have a documented content strategy, compared with 12% of the least effective B2C marketers.
85% of the most effective B2C marketers have someone who oversees content marketing strategy, compared with 50% of the least effective B2C marketers.
Some 72% of B2C marketers are producing more content than they did one year ago, but they are using the same number of tactics as they did last year (12, on average); their B2B counterparts use 13.
As with B2B, infographics is the tactic with the largest increase in usage (from 33% last year to 40% this year).
B2C confidence in the effectiveness of all these tactics has risen, with the exception of blogs, confidence in the effectiveness of which is down two percentage points. For the second year in a row, B2C marketers have rated in-person events as the most effective tactic, with confidence in effectiveness increasing substantially: from 62% last year to 74% this year. The most effective B2C marketers, however, rate e-newsletters as the most effective tactic (91%), followed by in-person events (81%). B2C marketers are using every social media platform listed in the chart more often than they did last year. 60% of B2C marketers plan to increase their content marketing budget over the next 12 months, compared with the 55% who said so last year. 69% of the least effective B2C marketers plan to increase their spend, compared with 55% of the most effective.
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Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. Presented by: Paul ChaneyIn just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers.
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. Google still cannot read what is on a picture, but it can guess based on the text surrounding it, its Alt tags, its title, its file name and comments about it when it is shared on social media. Writers around the world are thrilled that the Google Hummingbird update put the focus back on content. This is a trend that should have started a long time ago because people are not in the habit of spending hours reading online adverts. Valuable and relevant content that keeps a specific audience engaged is what content marketing is all about.
Already known definition of marketing encompasses a world in which everything revolves mostly around money and a good service, but is it for You that money comes down to what business is or will You strive to improve the quality of a good relationship with potential or already regular clients? With 2014 in the rearview mirror and a new year of content marketing initiatives ahead, now’s the time to ask yourself the following question: How critical is content production to the success of my marketing strategy this year? According to Smart Insights’s Digital Marketing Trends 2015 survey, the overwhelming majority of marketers believe that content creation is the most important digital marketing trend for 2015. Since our last roundup of content marketing statistics was so popular, we decided that a new one was in order for 2015. 53 percent of marketers believe that writing, storytelling, editing and publishing is essential to their organization’s future success. The editorial department has emerged as the new backbone of the marketing world, as skills related to the development, leadership and analysis of content creation are in highest demand heading into 2015. In other words, the majority of marketers favor the use of custom, compelling content instead of repurposed, licensed or paid-for material. Outsourcing content creation to a team of trained professionals comes with several benefits like guided expertise, fast turnaround and consistency every step of the process. 64 percent of B2B marketers outsource writing, 22 percent outsource editing and 54 percent outsource design.
58 percent of marketers prefer to read blogs over other types of content like infographics and white papers. Email marketing that connects to social media will grow 150 percent over the next five years. Email is an excellent way to hook readers with a clever subject line, captivate them with rich text and link them directly to a shopping cart.
If you want to engage with online audiences and gather new leads, you have to use social media platforms like Facebook, Twitter and LinkedIn to your advantage.
When LinkedIn released its Dynamic Duo solution for content marketers last April, it set out to become the go-to content distribution platform. 63 percent of millennials actively follow brands on social networks; 51 percent say that social opinions influence their purchase decisions. Social media can be marketing gold for connecting with the elusive millennial generation, or those born after 1980. The cost per lead of content marketing drops 80 percent in the first five months of a content campaign. Lead generation is one of the top organizational goals for B2B marketers heading into 2015, according to CMI, and it’s because content plays a pivotal role in moving prospects down the sales funnel. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.
61% of consumers say they feel better about a company that delivers custom content; they are also more likely to buy from that company. 78% believe that organizations providing custom content are interested in building good relationships with them.


The average cost to generate a lead through inbound marketing is half the average for outbound marketing. 60% of business decision makers say branded content helps them make better product decisions. B2B companies with active blogs generate 67% more leads per month on average than non-blogging firms. Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok). Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon.
For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. Then why is it that this article is titled: The Big Content Marketing Shift 2015? Will blogging slowing lose importance? Over the course of 2014, many trends have carried over from 2013′s predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends.
With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015.
Now when we talk about marketing (offline or online, doesn’t really matter) advertising will always be present. Already this year we saw many activities happening on that front, such as Google’s AdWords Dynamic Retargeting for retailers that was released sometime June 2013, twitter’s new ad retargeting exchange and the developments on Facebook Exchange (FBX). This is probably the number 1 trend with the Internet getting much more integrated with mobile devices. As for advertising itself, from 2011 to 2016, mobile advertising revenue is predicted to grow by 400%. We are well in to the year 2014, so here are some of the most prevalent trends of the year.
It even uses an images keywords, if applicable, to figure out what the image is all about, and this may all be very helpful when building your website SEO (Search Engine Optimization).
People looking for answers on the Internet may skip the Google search engine all together and use the Google images search engine instead. Take a look on the Google search engine results and you will see many longer articles, (over 500 words) because Google has helped make longer articles more search engine friendly.
Google knows that having 10,000 Facebook likes on your website, or Facebook Fan page, does not mean you are popular, and it will certainly not rank you up based on them.
It is because mobile Internet is almost everywhere in the developed world, and is even present in the undeveloped world.
I have helped many companies to create buzz, so that their branding dominates all social and marketing mediums in their niche.
All major social media companies such as Facebook, Twitter, Linkedin, Instagram, and Pinterest have currently changed their mode of monetization.
After all, this marketing tactic is a surefire way to drive revenue, bolster your brand’s online image and maintain a steady dialogue with your customers over a variety of digital channels. Marketing departments are filling their teams with individuals who display a passion for the creative process and the ability to produce powerful and compelling stories. It’s because content marketing transforms your website into a living resource that is continuously refreshed with new, value-add information. Original content provides extra value and insight, and cannot be confused as duplicate information by search engine spiders. Blogs are a conversational and informative way of connecting with audiences and sharing information. It also provides more indexed pages, which will cause your brand to rise higher in search engine rankings. This content marketing vehicle is essential for providing customer service, improving your Google search results and discovering new market research opportunities. As these statistics show, LinkedIn succeeded, as marketers now have the ability to see what is trending across the Web and how their articles are performing.
This group is currently in the process of becoming the most powerful spending demographic, further adding to the importance of connecting with and influencing them. As this statistic shows, leads become increasingly less expensive as more time passes with your content efforts. Google is the first place that the majority of Internet users go to find information online. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement. Small screens means less display space, means less area to put your message across, means less user patience and tolerance towards anything that’s unclear.
On mobiles, you don’t want to cramp lots of content into the small screen and leave it to your readers to pinch away on their mobile touch screens.
Consumers are smart and with increasingly easy access to the Internet and free Wi-Fi almost everywhere you go, not to mention the fact that mobile service providers are packing together carrier service with data services, more and more people will rely on online search to find information. So far we’ve said content, simplicity of messages and mobile will gain a lot of interest moving forward.
Then there was Google’s DoubleClick recent addition that enables users to buy retargeted ads on Facebook. Online marketing is growing in many directions and quickly becoming an integral part of any brand’s marketing campaign. Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile.
Some 307 B2C marketers in North America, from a range of industries, company sizes, and job functions responded to the survey in July and August 2013. Just last year, 2013, a 300-word article had the same search engine friendliness as a 1000 word article–but not anymore. That is why YouTube offers an advertising program that gives an advertiser a 5-second window to make a pitch before allowing the user to click it off. However, Google does monitor social media, as you will see from your Google Analytics account, and there are patterns it notices in order to judge the popularity or usefulness of a website.
Stale one is an indication that the site is inactive.  To earn quality backlinks one will require on quality which must be generated on a regular basis. So, social media strategies will witness a shift from being “social” to “media and advertising.”Employee EngagementMost companies would prefer “employee engagement” to attract more consumers in the year 2014.
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Less formal than case studies and white papers but still a valuable marketing tool, blogs are one of the most widely used forms of content distribution. Email messages should be linked directly to social media channels and the corporate website to maximize traffic.
LinkedIn is not far behind either, averaging 84 million unique visiting members, or people who access the platform at least once per month. Continuing on through the end of the year, new trends will be adopted and optimized for the upcoming year. In this article, we’re going to go back in time a bit to the very beginning to gain a better understanding of where the practice all came from and really dig into the facts and figures this year, followed by an overview of key opportunities and challenges.
The largest search engine has just replaced its algorithm with hummingbird, a contextual search algorithm which caters to mobile and tablet users. The increase in consumer’s demand for easy and quick access to relevant information is already happening and will probably amplify even more in 2014 and beyond.
Friendster ( if anyone still remember what it is) revamped itself into something else entirely, Zynga Facebook games has seen its own rise and fall while we see a shift from activities on social bookmarking sites such as Digg to information-based social networks such as LinkedIn and Google Plus. Areas we feel will gain even more recognition and should be stressed are mobile, content marketing, ad retargeting and social media, while the overall trend is a shift towards “Less Means More”. It’s nevertheless important for business owners to not only always keep up to date with new trends but to take action fast as well. There are still 200 other markers that Google uses to judge a website’s popularity and usefulness, but social media is still a part (a small part) that you shouldn’t ignore. Although most companies hire consultants for social media marketing, there is no doubt that employees can be considered as more effective since they have strong ties with the company. If you provide a wealth of knowledge and expertise with each blog post, you will build a steady readership. By adding new blog posts to your website, you are essentially adding more content and web pages to feed search engines. But what we are seeing in 2015 is an increased focus in 2 other content marketing channels: specifically Social Media and Email Marketing. In 1900, Michelin launched a 400 page guide: The Michelin Guides which was created to help drivers maintain their cars and find decent lodging while on the road. First of all, analytics have become more advanced and now comes in many different forms, such as video tracking, scroll and heat maps. If Google themselves are putting in effort to please mobile users, is it not a sign that there is something definitely going on there?
If you have kept a close examination on search this year, you’ll have noticed that Google has been making its search results more and more content based; pulling information from Wikipedia, Google+ accounts and what not. It’s mid-year 2013 now and what most marketers have predicted to be the next trends for digital marketing is becoming much more evident and obvious. According to marketers content marketing helps to build brand awareness, lead generation as well as acquire and retain customers.
Whilst this technological trend lasts, then the popularity of mobile websites will last too.
In terms of psychology, likes essentially reflect a positive attitude towards oneself and one’s brand.
The more information search engines gather about your website and services, the better they can rank you for matching search terms.
Video analytics have also made an appearance while social analytics have developed beyond imagination.
If the big players already see the need to move in that direction, it’s not something we should be taking lightly.
The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions.
If we consider the social network of each employee, we can certainly develop a vast reach for promoting services of a company.Strategic Changes in Facebook MarketingAs marketing policies of Facebook have undergone major changes last year, small business owners and non-profits can no longer afford expensive Facebook ads.
See the full 2015 Digital Marketing Trends infographic by Syndacast here to see how Mobile Marketing will play out, as well as other notable trends.
If your website is not responsive or mobile friendly yet, high time to look into website usability on mobile. Facebook will continue to dominate the area with Google Plus and LinkedIn following close behind. Well, we do that too, except the spitting part, we are targeting our customers and their problems precisely.
Some of the important social media marketing trends are as follows:The Revival of AdvertisingSocial media will certainly have a major impact on conventional modes of advertisements and endorsements.
At times, it’s also a reflection of authentic feedback regarding certain topic or products (I am talking about organic likes FYI).
Your audience just doesn’t have the luxury of time to go through long ad text or play Where’s Wally to find your call-to-actions. Native advertising will witness a comeback after decades as it will form the backbone of social media marketing strategies used by most companies for boosting sales. They would have to create a blog or website because Facebook is actually used to drive traffic to website where you can seek consumers to make a donation.Pay to PlayOrganic reach of social media has been vastly affected with changes in the newsfeed algorithm of Facebook. Have you ever come across a page with low number of likes and then decide against liking the page and the posts yourself?
To the uninitiated, native advertising is a technique of online advertising, wherein advertisers try to grab the attention of consumers by placing ads that match the context of user’s experience. Twitter became a publicly listed company last year and it changed its monetization policies to drive revenues.
If you compare two Facebook pages, the audience tend to end up following a page that has more likes. On the web design and development front, this means the move towards minimalist design and responsive websites. With this radical shift in monetization, the year 2014 marks the genesis of “paid social media marketing.” All companies will now have to pay these social media sites for increasing the visibility of their posts. This would certainly have a negative impact on small business owners.Fusion Marketing and DashboardsFusion Marketing would be the most important keyword in the year 2014. Although fusion marketing has been used till date, the year 2014 would witness a sharp rise in fusion marketing trends. Fusion marketing is defined as the process through which we integrate conventional methods of traditional marketing with novel tools of digital marketing through the Internet.



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