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El marketing viral esta de moda, cada vez son mas las agencias que buscan crear campanas que causen gran impacto y su difusion crezca de manera exponencial.
Lo normal seria pensar que si, sin embargo, en mi opinion un viral es un exito si este genera ademas engagement sobre la marca, o al menos, dejemoslo en que no genere un engagement negativo. Una publicidad que ademas de tener un gran impacto, que consigue que se propague de forma exponencial en internet y medios de comunicacion, genera engagement, es decir, crea cierta fidelidad y motivacion para que nuestros usuarios defiendan y se sientan parte de la marca y de esta manera nos refieran nuevos usuarios; verdaderamente esa publicidad si va a ser un EXITO. Tenemos muchos ejemplos de virales exitosos, aqui podeis ver un Slideshare creado por Esmeralda Diaz Aroca con una seleccion de los que para ella han sido los mejores anuncios virales de 2013. Las criticas no solo llegaron de redes sociales, medios informativos o prensa del corazon se hicieron eco del intento fallido por parte de la firma, de ampliar su target comercial a un publico mas joven, que no reflejaba en nada el comun de los jovenes espanoles en la actualidad.
Si quereis mas informacion Juan Queglia de Marketingaholic explica de forma brillante las razones del fracaso (link). Es innegable el gran impacto que tuvo, para que nos hagamos una idea, el anuncio de la firma con Penelope Cruz (actriz reconocida internacionalmente) para la campana de verano de este ano, lleva acumulados 19mil visitas, por los casi un millon que tiene el polemico video, siendo en la actualidad el mas visto del canal de Youtube de la firma, eso si con casi un 95% de votos negativos.
Por tanto, aunque el impacto generado fuera brutal, incluso aunque, como indicaba Yorokobu, los bolsos promocionados fueran un exito de ventas, este anuncio es seguro que no fue beneficioso para la imagen de la firma, algo que toda marca debe cuidar por encima de todo, mas si hablamos de una firma de lujo como Loewe. Uso de cookies: Utilizamos cookies propias y de terceros, para realizar el analisis de la navegacion de los usuarios. Todo el material docente desarrollado por Innovation & Entrepreneurship Business School se encuentra bajo una Licencia Creative Commons Reconocimiento-NoComercial?-CompartirIgual? Whether it’s the Harlem Shake or Gangnam style, most of us have watched a viral video in the past week or so – but what exactly does it mean to “go viral”?
A video goes viral when it is shared online on a massive scale through email or social media like Facebook, Twitter, and Tumblr. By far the most successful viral video to date is “Kony 2012” – a political campaign to arrest African cult and militia leader Joseph Kony. It seems to be every marketing team’s mission to make a video good enough to catch on like wildfire. Going viral is a way to get a lot of attention without spending a lot on a full-scale marketing campaign and advertising. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. Simon is the owner of Simon's Online Marketing an online marketing agency focusing on clients in difficult niches and the Eureka Network. I get the idea of more exposure, more chance of success, but too many people forget about the cores that need to be in place for this to work. The key here is understand that we need to have the structure to be able to support something like that. I remember a story of a girl that appeared on a talk show and got over 50,000 followers on twitter within a few days. I feel that viral has to be well-thought out to make this kind of impact in a social, yet professional sense. Tweak Your Biz is a business community - a place where business professionals like you can stand out.

Since their previously released “Bear Fight” videos have gone to attract over 300 millions viewers on YouTube, it is very reasonable for this video to become viral as well.
To spread the message quickly, the transmission method must be rapidly scalable from small to very large. Viral Marketing demonstration graph chart of how powerful web 2.0 can spread through word of mouth advertising. Autenticas obras maestras, y seguro que en breve ya tenemos internet lleno de listas con los mejores de este ano. Viral videos often contain shocking or humorous content, such as accidents or stunts like a man jumping into a frozen pool, or entertaining comedy dance or musical sketches like “The Evolution of Dance” and “Chocolate Rain”.
The video had over 34 million views on the first day of its upload in March 2012 and it had been viewed more than 94 million times as of November 2012. All that is needed to grab attention is good, relevant content and your logo or message at the beginning or end of the video directing people to where you want them to go.
Every company has its unique target audience, customer base and locations to advertise and market products.
Scan the newspaper for relevant trending topics, or easier, check Twitter’s trending hashtags – users will be able to find a link to the video when they type in the keyword.
I only have about a 3-4% signup rate on my blog (working on upping that over the next few days). The thing is, she had nothing to offer those people and really not even anything important or helpful to say. I get the gist of the article, but it’s important to remember the keys that have to be in place for it to have the most long term affect it can. You also must monitor all expressions, CTAs and subsequent conversions to capture the full picture. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site!
For those who don’t have a clue, viral marketing will sound like something evil and unhealthy. Viral marketing is a strategy that makes a person to deliver a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. The low budget production, recorded with ordinary camcorder, gave the ad a realistic feel that become synonymous with the word “viral” on the next years ahead. A lot of viral marketing programs give away valuable products or services to attract people’s attention. The medium that carries your marketing message must be easy to transfer and replicate: email, website, graphic, or software download. Social scientists’ researches tell us that each person has average network of 8 to 12 people in his or her network of friends, family, and associates. Should we be saying goodbye to the traditional methods of marketing our businesses and promoting ourselves? Viral videos can also be produced for political purposes, like “We’ll Marry Your Girlfriends” – a viral video made in a comedic effort to persuade American voters to legalize gay marriage.

For example, a family-run pizza shop in White Plains, New York would gain very little from making a video go viral.
Make sure you include funny or interesting material worth sharing, and check that it hasn’t been overdone.
They used the multi-marketing approach to add a social layer (share your own pony mixer mashup) and branded channels for the campaign.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Free email address and services, free software programs that perform powerful functions but not as much as you get in the “pro” version or free advice.
Viral marketing works famously on the Internet because of its easy-to-spread ability and inexpensive price. As long as you have planned ahead of time how you can handle your free services, you will be fine.
A person’s broader network may consist of scores, hundreds, or thousands of people, depending upon his or her position in society.
Getting a video to go viral will help you get more exposure for your company or your product.
Traditional methods of marketing and advertising like billboards, bus-stop ad placement and banner printing are still very useful and unlikely to die off. The urge to communicate resulting in the production of millions of websites and billions of email messages.
A waitress, for example, may communicate regularly with hundreds of customers in a given week. Learn to place your message into existing communications between people, and you will gain rapid multiplication of your message. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. For business owners, they may not profit today, or tomorrow, but if they can generate a lot of fans with similar interest from free things, they know they will gain a better profit for a long time. From a marketer’s standpoint, you must simplify your marketing message, so it can be transmitted easily and without degradation. Design a marketing strategy that builds on common motivations and behaviors for its transmission is your best bet for successful viral marketing.
Marketers have understood the power of these things, both the strong, close networks as well as the weaker relationships. Using external resources help you to widespread your message faster rather than just relying on your own. Moreover, they also bring valuable email addresses, advertising revenue, and e-commerce sales opportunities.

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