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Shopper marketing and brand engagement agency Match Marketing Group announced Wendesday it has named Greg McDonald senior vice-president. McDonald, who joined Toronto-based Match last year as vice-president of strategy and business development, will now oversee promotions as well as the digital and social practices. Greg succeeds Chris DiFonzo, who will continue on in his role, but will also work with managing partners in the U.S. Prior to joining the agency, McDonald served as senior director, national trade marketing for Labatt Breweries, and before that held sales roles at Coca-Cola Enterprises.

Founded more than ten years ago, Match Marketing Group’s client roster includes Mars, Pepsi, Adidas, Ford, Energizer and Yum Brands.
Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes," Marketing Education Review (In Press).
Managersa€™ Resource Allocation Dilemma in a Fixed Capacity Situation,a€? Journal of Marketing Theory and Practice, 21 (3), 331 a€“ 339.
He also held senior roles in both sales and marketing within the North American chocolate division at Mars Inc.

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