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The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Verve specializes in working with local media publishers, giving those with mobile sites and apps a way to monetize their unsold ad inventory with ad trafficking and serving. Developers looking for ways to monetize their mobile applications can use AdMob to run in-app advertising from Google advertisers. Chitika is an ad network that gives local publishers a way to serve ads to visitors with iOS and Android devices with minimal effort.
Mobile developers with apps that use location-based data can use Sense Networks to monetize their apps. Using InMobi, publishers and developers can monetize their mobile products and tap into a network of more than 2,000 advertising partners.
In this monthly series, enterprise competitors duke it out for dominance in location presence. Twenty-four months of free access to Street Fight Insights research and tickets to events in New York and San Francisco. Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news. The ad networks look to give content-based ad formats a level of standardization that will make them easily distributed on a large scale.  This is a far cry from the current state of affairs as marketers usually have to work with publishers individually to integrate their ads, which is time consuming and costly for them. One of the startups hoping to make things easier is Nativo.  They currently place sponsored content across more than 1,500 publisher sites, including Reader’s Digest, and Motor Trend, on behalf of companies like Ford, Toyota, and Intuit.
Companies have said that their relationship with Nativo has allowed them access to new inventory, additional sources of revenue, and also increased exposure to new advertisers.
Each cluster performs similarly and the algorithm is also used for inter-cluster communications.
It gives publishers a way to provide free content to their readers and brands a way to target consumers based on their location and intent.


Although a number of networks offer mobile capabilities, these networks can vary in the platforms they support and the amount of hand-holding they provide. The company invites publishers to manage their own campaigns through the Verve dashboard, and provides additional resources like ad sales training and creative services when needed. AdMob works across most major platforms, including Android, iOS, and Windows Phone 7, and gives local publishers a way to run interactive ad units and custom search ads. The network automatically detects when website visitors are coming from mobile devices, and serves those visitors with banner ads that have been designed for iPhone and Android screens. YP’s Local Ad Network sources ads from more than 500,000 advertisers across 4,600 categories, the majority of which are small to medium-size businesses. Sense uses raw location data to predict user behavior and allows advertisers to place audiences into pre-defined segments, like business travelers or luxury shoppers. InMobi provides coverage across all mobile platforms, and gives publishers access to self-serve tools that they can use to gauge traffic and monetization.
Publish2 has also thrown its hat into the ring with a similar product that aims to help automate the placement of sponsored content across multiple sites. For scalability, it is critical that for supporting network centric applications with large set of nodes require hierarchical approach to designing networks. According to a 2011 survey by JiWire, 84% of consumers prefer free mobile content with advertising over paid content without advertising — and 75% have taken action in response to localized ads. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps. Publishers that already have their own sales teams can use Verve’s Local Marketplace to place locally sold mobile ad campaigns on national sites. AdMob works similarly to Google AdWords, in that it provides publishers and developers with tools to filter ads and runs on a cost-per-click basis. Publishers can choose for themselves whether they prefer to run pay-per-click or pay-per-call ads. The network serves smartphone banner display ads through its AdMatch platform based on location, behavioral profiles, and predictive analytics, and mediates any remaining traffic to outside networks. YP’s Local Ad Network works with more than 300 publishers, including AccuWeather, CityGrid Media, and Where.


The platform works with more than 10,000 merchant advertisers, and says its ads provide four times the lift of traditional ads. The intra-cluster connectivity amongst the nodes within the cluster is supported by multi-hop connectivity to ensure handling mobility in such a way that no service disruption can occur. The selection of intra-cluster communications and inter-cluster communications allow scalability of the network to support multiservices applications end-to-end with a desired Quality of Service (QoS). This paper proposes graph theoretic approach to establish efficient connection between a source and a destination within each cluster in intra-cluster network and between clusters in inter-cluster network.
Graph theoretic approach traditionally was applied networks where nodes are static or fixed.
In this paper, we have applied the graph theoretic routing to MANET where nodes are mobile. One of the important challenges in MANET is to support an efficient routing algorithm for multi-hop communications across many nodes which are dynamic in nature. However, dynamic behavior of the nodes requires greater understanding of the node degree and mobility at each instance of time in order to maintain end-to-end QoS for multi-service provisioning.
This paper demonstrates graph theoretic approach produces an optimum multi-hop connectivity path based on cumulative minimum degree that minimizes the contention and scheduling delay end-to-end. It is applied to both intra-cluster communications as well as inter-cluster communications. The performance shows that having a multi-hop connectivity for intra-cluster communications is more power efficient compared to broadcast of information with maximum power coverage. Each cluster performs similarly and the algorithm is also used for inter-cluster communications. Our simulation results show that the proposed graph theoretic routing approach will reduce the overall delay and improves the physical layer data frame transmission.



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