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Mobithinking, a reputable mobile analyst firm has stated recently that the mobile ad market will be worth a huge $11.4 billion this year, and by 2016, double that, so there’s no denying that the mobile ad world is just as huge as the very successful advertising markets found online on a computer. It would take thousands of words to cover everything you would need to know about mobile advertising and the results you can get from it, however as a newcomer to mobile ads, there are most probably some questions that pop up a lot more often than others, and below you will find the answers. This is a question that you are never going to get a solid answer to, and although as the mobile market evolves, you may have a better understanding of what rates you could earn from your application, you are still never going to be certain about what kind of money could be gained from your application. The mobile market as it is now is fragmented, and it’s extremely difficult to set out a ‘best’ mobile advertising platform, however, there are a few categories to pick between, and some app platforms stand out in their own categories slightly. The decision to pay for ad space on another application is a difficult one, and as a small business or startup, it may be unviable. There are a lot more details to dip into when considering mobile advertising, but these few pointers should help you get on your feet.
Location based mobile video advertising is becoming one of the most effective advertising for the brand engagement via mobile devices. The main challenge to the professionals of advertising is how to get connected with the increased mobile users who have different interests and consumption of video content at different times in different modes. More than 52 percent mobile searches are having the local intent and nearly 17 percent of the searches are carried while the consumer has decided to but a particular thing.
Generierung von hochwertigen und zielgruppenspezifischen Usern mithilfe von Facebook Mobile App Install Ads.
Description : How to use In-app advertising and In-app payment service in your Delphi FireMonkey mobile apps.

In-App Advertising, commonly referred to as Mobile Ads, has become very popular among mobile app developers. One of the new features in RAD Studio XE6, is built-in support (via components) for In-App Payment Services and In-App Advertising. In the following video, Marco Cantu from Embarcadero Technologies does a really nice job explaining how to add Ads to Monetize your Mobile App. For more information on the above topic, see Adding In-App Payments to Your Mobile Apps and  Adding Advertising to Your Mobile Apps. However, when starting up in the app market, looking at different advertisements to feature in your app, and also different ad platforms to advertise your own application on can have a huge variable in results depending on what platform you use and how you use it, so there’s a bit of knowledge that should be consumed before opening your app up for advertisement. However, if you start to make profit slowly from your application, you could try your luck in feeding it back into the app’s success by placing a few adverts up. The mobile advertising basing on the location can enhance the shoppers with the customizable content which is shareable.
When comes to the location based targeting, we can now use the efficient back end technology to reach the people basing on the location.
The location based mobile targeting is one of the part of the larger multi screen ecosystem. Die Moglichkeiten im targeting sind gerade im Vergleich mit anderen Netzwerken phanomenal und liefern eine extrem hohe Qualitat an Usern. There are dozens of names that could be mentioned here, but the most notable would be Adfonic or LeadBolt.

Before doing this, you should ask those that have used your app, or ask a review site to have an honest look at your app so that you know how to improve enough to match up against your competitors. The combination of the mobile and digital out of home procedures are the new way to reach the consumers. A particular advertiser can choose the location based mobile ads to the arsenal tools and targets the specific people at a particular location can increase the chances of more sales than overall targeting. It can efficiently amply the brand message to the audience and can enhance the deeper level of engagement with the brand. This way you will be able to gain new downloads for your app, but also improve upon your daily user sessions because your customers have a better experience with your app than they do with its competitors. This location based advertising target the people basing on their location and the interests which can be the next biggest thing in the mobile video advertising today. This procedure can helps the advertiser to reach the consumers at right place in a right way.

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