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Mobithinking, a reputable mobile analyst firm has stated recently that the mobile ad market will be worth a huge $11.4 billion this year, and by 2016, double that, so there’s no denying that the mobile ad world is just as huge as the very successful advertising markets found online on a computer.
It would take thousands of words to cover everything you would need to know about mobile advertising and the results you can get from it, however as a newcomer to mobile ads, there are most probably some questions that pop up a lot more often than others, and below you will find the answers. This is a question that you are never going to get a solid answer to, and although as the mobile market evolves, you may have a better understanding of what rates you could earn from your application, you are still never going to be certain about what kind of money could be gained from your application. The mobile market as it is now is fragmented, and it’s extremely difficult to set out a ‘best’ mobile advertising platform, however, there are a few categories to pick between, and some app platforms stand out in their own categories slightly. The decision to pay for ad space on another application is a difficult one, and as a small business or startup, it may be unviable. There are a lot more details to dip into when considering mobile advertising, but these few pointers should help you get on your feet.
Brand Ambassadors interacted with and handed out 15,000 samples of product as hundreds of photos were taken inside the vehicle strategically placed around New York City. With simple modification, we can feature your product in mobile showcase fashion by removing all advertising to promote your services in three see-through windows.
Our Street Team can distribute your company's coupons, smoothies, new product samples and premium items at special events or even in parades! Heavy commuters make more money, drive more, have a higher education and are more likely to have children! On a conservative estimate of 120,000 impressions in a 10-hour day, the CPM rate for outdoor mobile billboard advertising is less than $6.00. That’s how Fortune’s Andy Serwer described Wall Street analyst turned venture capitalist, Mary Meeker, in a profile back in 2006. If you missed it, or don’t have time to sit through 117 slides, I’m going to give you the CliffsNotes version. Given the ubiquity of high-speed internet access in the United States, it’s easy to assume that everyone enjoys the same convenience.
With seven billion people in the world, we’re talking about a penetration rate of just 34%. At the other end of the scale, India is the most under-served country, with only 11% of its population using the internet. The takeaway: Bringing the web to those billions of people without it should provide ample growth for telecoms and wireless carriers for years. Building the infrastructure necessary to enable more high-speed mobile internet access takes time and a ton of money. The takeaway: There’s no way for telecoms to keep up with demand for mobile broadband connectivity without small-cell technology. We spend 12% of our time on mobile devices… yet only 3% of total advertising spending is allocated to the medium. So despite the almost overnight increase from zero to roughly $4 billion spent on mobile advertising, spending needs to dramatically increase even more. Here’s another fascinating tidbit from the chart: The average American spends more time listening to the radio (14%) than reading a newspaper or magazine (6%).
Of the top 10 internet sites in the world (as measured by unique monthly visitors), eight of them are American-owned companies. We’re talking about the likes of Google (GOOG), Microsoft (MSFT), Facebook (FB), Yahoo (YHOO), Amazon (AMZN) and Wikipedia. The amount of digital information created and shared in the world increased nine-fold in just five years – to almost two zettabytes by the end of 2011. I’m bullish on the long-term prospects for Splunk (SPLK), Fusion-io (FIO) and Crossroads Systems (CRDS). Data says that more millionaires are minted from technology and innovation breakthroughs than any other corner of the market. With that in mind, to put yourself directly inside the innovation pipeline, simply click here. Every year, Mary Meeker (a partner at Kleiner Perkins), releases an annual report on global Internet trends.
What intrigues me the most though, are the implications these trends have for entrepreneurs. An entrepreneurial mind will see countless opportunities hidden among the statistics in this report, but below are three that stood out to me (in no particular order).
In 1995 there were about 80 million mobile phone users in the world, in 2014 there were 5.2 billion.
Opportunity to build mobile advertising platforms, connecting businesses that spend lot on traditional advertising to mobile media companies with an established (and engaged) user base.
It’s no secret that the on-demand economy has exploded in the past years, with companies like Uber, Postmates, and Instacart leading the charge.
While the on-demand market has swelled in size, this has largely been in the consumer space (see chart above). Disrupt outdated business processes with on-demand services (customer service, business travel, one-time projects….
Think about the entire supply chain for a physical product – what could be enhanced by an on-demand service? It’s no surprise that these highly regulated industries have lagged behind in the adoption of emerging Internet-based technologies. The challenge for entrepreneurs is first to develop technologies that are needed in the education, healthcare, or government industry and then to successfully penetrate that market. I hope this sparked a few ideas for how you could leverage technology & the Internet to create change in the future.
The mobile marketing industry is littered with statistics that support the high-impact nature of text message ads. Text message advertising is still in its relative infancy, but already business owners and consumers have shown a preference to sending and receiving offers via text message. At least two-thirds of all mobile users between the ages of 18 and 50 utilize SMS technology.
Numbers like those have small-business owners around the world testing the mobile marketing waters. While web banner ads and print display ads share page space with editorial content and other advertisements, SMS ads enjoy rare exclusivity when being viewed by target consumers.
This entry was posted in Mobile Marketing Features and tagged mobile marketing stats, SMS marketing, text message advertising, text message marketing on April 26, 2013 by admin.
Until text message ads came along, advertisements seldom were capable of meeting consumer demands. Text message ads change the game because consumers actually want to receive ads from particular businesses. Today’s consumer is drawn to text message ads for a number of reasons, but chiefly because it allows them to handpick the advertisements they will receive. Despite their clients’ call for mobile coupons, small-business owners have in many cases been slow to embrace the change. But other revealing mobile marketing statistics indicate that not only should business owners overcome those apprehensions, they have to. Adults spend more time consuming media on a mobile device than they do reading newspapers and magazines – combined.
Mobile marketers like InVenue Mobile make it easier than ever for advertisers to make the transition by offering a mobile marketing platform that eliminates the need for businesses to staff an IT department.

InVenue Mobile offers full-service mobile marketing capabilities that enable business owners to use text message ads, mobile apps, QR codes and other mobile marketing features. This entry was posted in Mobile Marketing News and tagged mobile marketing stats, SMS marketing, text message ads, text message advertising, text message marketing on April 22, 2013 by admin.
According to a survey, 85% of teenagers between the ages of 14 and 17 own their own cell phone. According to a 2010 survey by the Kaiser Family Foundation, 85% of teenagers between the ages of 14 and 17 own their own cell phone, and 69% of kids 11 to 14 have their own cell phone. Kids today are more technologically savvy than ever before, and using their cell phones to communicate is an everyday practice. Retailers might also be advised to recognize the delicate nature of texting with kids, and should keep in mind a few safe practices when marketing to teenagers with text messages. During the school year, only send text messages later in the day to avoid interrupting classroom activities.
Include verbiage in your mobile campaign promotions reminding teenagers not to text and drive. Remind clients, particularly younger children, that they should get permission from their parents before opting in to receive your text messages ads. This entry was posted in Mobile Marketing for Small Businesses and tagged marketing to teenagers, mobile coupons, SMS marketing, text message advertising, text message marketing on April 16, 2013 by admin.
Technology has enabled people to do more than consume media; it lets them get involved with media. Naturally, business owners can’t be expected to spend hours every day responding to hundreds of text messages from potential consumers. Follow the InVenue Mobile blog and learn more ways to speak with consumers using text message ads.
This entry was posted in Mobile Marketing Features and tagged InV Messenger, InV Text Reminders, SMS marketing, text message advertising, text message marketing on April 15, 2013 by admin. Selecting an effective text message keyword is both simple and critical for the success of your campaign.
Twenty years later, you find yourself embarking on your first mobile marketing campaign and there’s this matter of selecting the right text message keyword. Most mobile marketing campaigns are driven by an opt-in text message keyword, the campaign identifier that you will ask customers to text in as a point of entry.
One of the reasons texting has become so popular is the convenience with which people can communicate. A misspelled keyword will not reach its destination – your mobile marketing database.
Unless you plan to manage multiple mobile campaigns, there is no benefit to being too creative with your keyword selection.
This entry was posted in More From InVenue and tagged mobile marketing promotions, opt-in keywords, SMS marketing, text message advertising, text message marketing on April 12, 2013 by admin. Knowing these two truths, golf course owners looking for more traffic at the tee boxes use text message advertising to stay engaged with golfers all summer long. Text message advertising for golf courses separates itself from other forms of advertising because it allows course owners and managers the chance to speak to an audience of people who are rare in two regards: they all play golf, and they all want to receive your text messages. Opt-in text message campaigns are driven by a database of cell phone numbers of people who choose to participate. A golf course presents numerous opportunities to capture the attention of golfers with info about your text message campaign. Golf course managers have a number of goodies at their disposal to encourage golfers to opt-in to their mobile marketing campaign. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile coupons, mobile marketing for golf courses, mobile marketing promotions, SMS marketing, text message advertising, text message marketing on April 9, 2013 by admin.
This entry was posted in More From InVenue and tagged InVenue Mobile, mobile contests, mobile marketing for realtors, mobile marketing promotions, text message advertising on April 8, 2013 by admin. One of the long-time challenges facing real estate agents is connecting with potential buyers.
Mobile marketing for realtors can eliminate that problem by putting valuable contact information into an agent’s hands. Agents can be notified immediately whenever a potential buyer has texted a particular keyword. The cell phone numbers of all respondents are entered into the agency’s main database of numbers and can be used during future promotions of new listings. This entry was posted in Mobile Marketing Features and tagged mobile marketing for realtors, SMS marketing, text message advertising, text message marketing on April 4, 2013 by admin.
But what about the restaurant owner who has spent the past 20 years focused on making a good burger?
As advertising vehicles, both SMS and MMS utilize text messaging capabilities to enable advertisers to get their messages to customers. Ads can include colorful displays and other graphics, such as bar codes used on traditional print coupons. Ads are sent to consumers via the Internet, so consumers must have an Internet-enabled cell phone in order to receive them.
InVenue Mobile offers a state-of-the-art mobile marketing platform that provides business owners with numerous SMS and MMS advertising options. This entry was posted in Mobile Marketing for Small Businesses and tagged MMS marketing, mobile coupons, mobile marketing stats, SMS marketing, text message advertising on April 3, 2013 by admin. But in the end, many business owners discover that a no-frills approach is most effective, passing on rich media options in favor of a campaign centered on straight forward SMS text messaging. Text message advertising has proven to be a powerful mobile marketing strategy because it isn’t exclusionary. If you are a small-business owner developing your mobile marketing strategy, run through this checklist of variables as you decide whether to implement elements such as a mobile app, a mobile website and a text message advertising campaign. The marketing professionals at InVenue Mobile can you quickly and cost-effectively launch a text message-based mobile marketing campaign. This entry was posted in Mobile Marketing for Small Businesses and tagged mobile coupons, mobile marketing stats, SMS marketing, text message advertising, text message marketing on April 1, 2013 by admin.
However, when starting up in the app market, looking at different advertisements to feature in your app, and also different ad platforms to advertise your own application on can have a huge variable in results depending on what platform you use and how you use it, so there’s a bit of knowledge that should be consumed before opening your app up for advertisement. However, if you start to make profit slowly from your application, you could try your luck in feeding it back into the app’s success by placing a few adverts up.
Picture a scooter or motorcycle store front, a furniture concept, or a certain pro football cheerleading squad advertising your brand! Especially since each one is an attractive takeover target for cash-flush, blue-chip technology companies. And don’t focus too heavily on cutting-edge medical devices that promise to save the world from death.
But among such vast opportunity lies a mountain of evidence telling us to "be careful!" Patent infringement, bureaucratic red tape, liquidity issues, poor execution - all can turn the "next big thing" into a profound loss. Told through 196 slides, the 2015 report provides a comprehensive view of how the Internet has advanced in the past year and what the future might hold. My hope is that these topics help inspire new ideas, uncover opportunities for existing businesses, or just spark interesting discussions. These companies have changed the traditional ways people get around, consume, work, travel, and more.

Meanwhile, consumers and businesses have embraced the power of the Internet to be more efficient and change the way work is done. But one of the most compelling truths about text message advertising isn’t a statistic at all. When they appear on a cell phone screen, text message ads do not jockey for attention with other messages. InVenue Mobile offers state-of-the-art mobile marketing capabilities that let business owners stay in contact with customers, generate customer loyalty and increase sales. Their apprehension is understandable, given the increasing number of advertising options that are available today.
Typically advertisers direct their marketing messages to the people who control the purse strings – the parents. Those numbers continue to grow, and they present an opportunity for retailers who cater to a teen-aged client base. Kids today are also independent consumers more than ever before, and they use mobile coupons issued through apps and social media sites that weren’t available to teenagers even 10 years ago. Heading the list of differences is the fact that text message ads enable consumer participation. InVenue Mobile features a state-of-the-art mobile marketing platform that makes the entire process a seamless one for both parties. Remember when you first had a company website created and you had to settle on an effective domain name? To generate as much response as possible, it’s important to market the right text message keyword. Put potential keywords through this five-step test to give yourself the best chance at success.
Be cautious of uniquely spelled business names or words with more than one commonly accepted spelling, such as DONUT vs. Text message advertising for golf courses is a proven way for course managers to fill empty tee times, increase traffic at the driving range, and boost sales in the pro shop and clubhouse.
So unlike your newspaper, radio or other traditional advertisements, your text messages go out to people who are likely to respond. A simple text message campaign driven by an opt-in keyword provides multiple benefits, to real estate agents and homebuyers alike.
Or the golf course manager who’s concerned more about pin placement than he is text message advertising? Many companies such as Starbucks and Best Buy have enjoyed enormous success with their MMS campaigns.
Campaigns featuring graphics, apps and mobile sites, while very powerful for retailers in certain segments, only engage with consumers who own a smartphone. If not, make sure you take into consideration the expense of such equipment before you initiate a campaign that features high-graphics mobile coupons. For instance, if you’re a local bar who relies primarily on loyal customers, is there a benefit to capturing more online traffic?
Visit InVenue Mobile online or call Todd Carter 734-945-3300 for help with your mobile marketing strategy. There are dozens of names that could be mentioned here, but the most notable would be Adfonic or LeadBolt.
Before doing this, you should ask those that have used your app, or ask a review site to have an honest look at your app so that you know how to improve enough to match up against your competitors. In the USA, people spend 24% of their total media consumption time on mobile (TV is highest, with 37%). In addition to a large and growing user base, there are now 2.7 million people in the on-demand workforce – creating a new class of flexible job opportunities.
So not only are text ads received and read, their content is absorbed by people who are not distracted by other nearby messages. People whined about commercial breaks in their TV programs, or glanced passively at the ads in a newspaper. Advertisers have a familiarity with traditional print outlets that is difficult to break, despite evidence that those vehicles aren’t as impactful as they once were. But in today’s world, retailers can take a more direct route and reach teenagers on their cell phones.
Here are just some examples of businesses that can use text message ads when marketing to teenagers. Sports radio phone boards light up with calls from fans who want to participate in the reporting of their team’s latest win or loss.
Business owners can populate the InVenue system with pre-selected messages, which are then sent to consumers in response to the text messages they submit.
As with creating a domain name, coming up with the most effective opt-in keyword is often simple. For agents, one of the primary benefits is the ease with which a mobile marketing campaign can be employed. To some, it might even seem as rudimentary as factors like competitive pricing and customer service. Or the auto shop technician who has been too busy changing oil to change advertising habits? Others, including small businesses around the world, find that the simplicity of SMS advertising is better-suited for their clientele. Instead, SMS marketing relies only on the words that make up a text message, words that retailers can be assured will be read by potential customers. If not, does it make sense to put money and resources into developing a mobile website or mobile app? There is no simpler way to dabble in mobile marketing than with a text message marketing campaign.
This way you will be able to gain new downloads for your app, but also improve upon your daily user sessions because your customers have a better experience with your app than they do with its competitors.
Despite all of this, businesses are spending only 8% of total advertising dollars on mobile… Starting to sound like an opportunity? What technology that has made work more efficient in the business world can be applied in the government?
It’s a staggering number that harkens back to the days when subscribers actually looked forward to coupon packages in their Sunday newspaper. In addition, there is a perception that running a text message ad campaign requires a certain level of technological savvy that leaves some business owners uneasy. Text message ads allow some of those same qualities to live in the advertising world, giving consumers the opportunity to hold conversations with business owners via text message.
In either case, a customer is left to feel special, in part because he or she was able to participate.
Here is a quick look at how mobile marketing for realtors can easily be added to an agent’s current marketing efforts. By assigning a unique keyword to each property, agents can identify the type of home in which a particular homebuyer is interested.

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