Mobile advertising networks market map taguig,embed video sharing sites review,outdoor advertising company profile,make your own moviestar 3g - Videos Download

New mobile ad networks are popping up every month and new types of mobile marketing formats are being developed all the time.
You can grab the market map by clicking on it below or download it from dropbox, slideshare or Scribd. For more mobile ad resources check out our Mobile Advertising Exchange  and our guides to Mobile Ad Servers and Buying Mobile Advertising Using Mobile Demand Side Platforms. A few weeks ago I pointed out that the world of mobile advertising networks can be quite difficult to understand: The market is quite fragmented and many networks offer different business models and features. Mobyaffiliates just published an infographic about different mobile advertising network categories and companies offering mobile advertising services. Philipp Greitsch is a mobile enthusiast with great interest in the latest trends and developments in mobile, technology and things that make our everyday life awesome.
By most standards, the mobile advertising space seems to be on an endless growth trajectory: total global spending on mobile advertising is projected to reach $42BN in 2017,  users' attitudes toward mobile ads are apparently trending towards ambivalence, and an entire tools ecosystem – from re-targeting to attribution to advanced retention and conversion solutions -- has emerged to assist mobile marketers in buying the most profitable media.
In other words, given growing demand for media buying and the expanding role of mobile advertising in most agencies' overall media mix – mobile is expected to represent 35% of total digital media spend by 2018 -- what is driving the dramatic consolidation of the mobile advertising space? This consolidation activity is not necessarily surprising; it was foreseen by many as an inevitable side effect of the transition from the “ads that work on mobile” paradigm to the “truly native mobile ads” paradigm that is emerging as dominant. Smartphone adoption growth -- that is, people switching from feature phones to smartphones -- is slowing in the highest ARPU regions, meaning new users are not entering the app marketplace and thus supplying truly new impressions for advertisers to purchase.
While MAUs grew by 5% and 4% in Asia and the “Rest of the World” (Africa, Latin America, and the Middle East), respectively, from Q1 to Q2 in 2014, they grew by 1% and less than 1% in Europe and the US & Canada. From Q1 to Q2, MAUs grew by 5% in the US but only 6% “internationally” (all countries except the US).
This data points to a situation in which large ad network operators (proxied here by Facebook and Twitter, although both essentially are ad networks), facing slowing organic growth in the regions of the world that provide most value to advertisers, must supplement their reach through acquisitions of new supply. Google's lead in mobile ad revenue may be insurmountable, at least in the medium term, as its position here is tied to its dominance in search, in which its commanding superiority may be intractable relative to its current competitors.
3) In order to differentiate themselves, the largest platforms are vertically integrating and building moats. Facebook's recently-announced Atlas, its ad tracking technology that will allow advertisers to reach users on non-Facebook properties, coupled with its audience network amounts to an ad platform far larger than its in-app news feed. Facebook has effectively established an advertising data layer across all of mobile and given advertisers the means to only use Facebook in running global, universal campaigns.
Twitter is attempting to do the same with its new development platform and its improved analytics suite. This has created a technology arms race: since the most lucrative markets are no longer expanding, growth must be achieved by advertiser lock-in and increased per-user advertising revenues, and both of these things require an offering consisting of superior tools.
It seems unlikely that the pace of consolidation in the advertising space will slow considerably in the near term; mobile marketing costs are rising because the publisher mix is diversifying and because users are spending more money on mobile. Whether mobile changes this remains to be seen, but historical performance may be compelling enough to keep the M&A embers stoked in the mobile advertising space. Speakers from Dots, NaturalMotion, and Wooga will discuss the future of mobile marketing for games. Founded in January 2010, Vserv.mobi, a Mumbai-based startup with a global reach, aims to be the leading mobile ad network and app monetization platform across emerging markets.


The mobile advertising market has grown phenomenally in the last few years across the globe, owing to a steep increase in the usage of smartphones all over the world. Mobile advertising has been a path-breaking trend in the connection economy, with various avenues available to developers, marketers, and publishers. However, Dippak Khurana, CEO and co-founder of Vserv.mobi, and his team realized long back that the mobile medium would be the next big disruptive opportunity due to its expansive reach.
The company enables content creators, ie, developers of mobile apps and mobile site publishers to monetize their work through a "developer-first approach and philosophy". It wanted to address the various challenges in the emerging markets to plug the various gaps the developer ecosystem had when it came to monetizing applications. Keeping this challenge in mind, it rolled out one of its products, a really smart audience-targeting platform called AudiencePro. No doubt, it derives its core competitive advantage from its understanding of emerging markets and the unique challenges in the mobile ecosystem in these markets.
AudiencePro is a platform that combines the scale of the Vserv global mobile ad network with comprehensive user data from telcos to change how advertisers can reach their exact target audience across all mobile platforms.
The founders of the company were clear that these challenges needed to be addressed, and since no other mobile ad network was solving these unique issues posed by these markets, they saw it as an opportunity and seized the first mover advantage to establish a firm presence in emerging countries. Within around four years, the company has grown quite a bit, and it works with an array of developers, publishers, and advertiser customers, including the likes of Sony Music, Glu Mobile, and Disney. Quite a significant thing to note is how the AppWrapper has re-kindled innovation and app development for individuals and student developers from countries such as India, Poland, the Czech Republic, and Hungary. Full disclosure: Srinivas Kulkarni works at Social Wavelength, which is a social media agency retained by Vserv.
Although I wouldn’t agree with “App Promotion” being an own category as it’s rather a service than an actual network.
And through the ssp’s pretty much anyway can have global reach so is that section relevant? With the industry in such an ostensibly healthy and frenetic state, a curious question emerges: why is the mobile ad space consolidating so rapidly? The fact that this consolidation is happening now, when the periphery of the mobile advertising space is undergoing what appears to be a boom, is interesting, but dissecting the trend reveals three forces that are probably behind it. Put another way: more and more advertisers are chasing a static number of eyeballs, which is driving CPMs up but hurting undifferentiated networks that fill weaker-performing ad units and don't own their own traffic. But in large part, Facebook's expansion ate into the market share of the “Other” category, for which market share dropped by 13.6% over the period.
Taken in the context of Facebook's Parse backend service, it seems clear that Facebook wants to offer app developers the opportunity to build, grow, and monetize their products on a global scale using only Facebook tools.
And Yahoo!'s acquisitions (less recent than its Flurry acquisition but still relevant to this point is its February 2014 acquisition of Mocean Mobile) have similarly attempted to achieve the same end: building a full-stack advertising environment that locks in advertisers at the expense of other networks. With many users adopting mobile devices, the game has shifted towards phones, tablets, and phablets globally.
That isn't a surprise, as mentioned in this article by Telecompaper; mobile advertising market is expected to quadruple by 2017, with great interest built by Western markets.


The app development ecosystem in the US and the UK had taken advantage of this a long time back, and started minting money from paid downloads. Turning this insight into opportunity, we decided to start Vserv, a mobile ad network focused on emerging markets in January 2010," said Khurana.
At the same time, advertisers can use these apps and games as an effective vehicle to reach their target customers. It saw that mobile advertising, while being "super targeted", still lacked key targeting parameters required by brands like demographics and spending power. The AudiencePro platform enables audience profiling in a scalable manner through telco integration. AudiencePro enables advertisers to target consumers using demographics, spending power, network usage, location, content relevance, and device-specific data through various mobile channels. Ajay Adiseshann, founder of Paymate, was its angel investor, and in March 2011, the company raised $3 million series A investment from IDG Ventures, which was tracking its growth from the very beginning. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center. You could argue that a mobile ad network has to be global else it can’t be truly mobile, this is certainly a direction that Microsoft appear to be taking with the integration of bing into the core of wp8.
The “Other” category is comprised of all of the mobile ad networks that never reached a point of self sustainability through product leadership or scale leverage and which have either died or been subsumed by larger operators. Since Facebook doesn't have a viable exchange play, I'd guess this will be a major battleground.
Developers, brands, and advertisers are using this medium to communicate with their audience intensively to drive monetization. At the same time, Android being a major force in the smartphone market is a key driver among the emerging countries due to the popularity driven by low-cost Android devices.
However, when it came to emerging markets, there were many fundamental systemic challenges because developers from these regions could not blindly emulate their Western counterparts. While this data exists with different entities across the ecosystem, it is fragmented and therefore unusable in a scalable manner. It enables premium advertising and great pricing models on any app, without coding, in just one click, helping developers monetize using both premium ads as well as micro transaction models.
Today, we have offices in Mumbai, Delhi, London, Singapore, Kuala Lumpur, Jakarta, San Francisco, and Ho Chi Minh City and rapidly expanding in Latin America, Middle East, and Africa," he added.
An interesting insight shared by Juniper forecasts almost 200 million in shipments by 2018, compared to just 10 million in 2014.



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