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Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing “relevant” ads to users, to have a bright future, too. Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan’s $1 billion [PDF] mobile ad space. AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. Born in 1972, Danny Alexander grew up in the Highlands and Islands and went to Lochaber High School in Fort William.
In 2003 he was appointed the Head of Communications for the recently formed Cairngorms National Park Authority before becoming an MP for the newly created seat of Inverness, Nairn and Badenoch & Strathspey in the 2005 election. Danny joined the shadow Work and Pensions Team in 2005 and in July 2007 was appointed Shadow Secretary of State for Work and Pensions, holding the post until June 2008.
He played a key role in the negotiating team and in the drawing up of the coalition document for the new Government. Brian Sloan has a background in financial services, hospitality and retail, and he was for over a year Chairman of Age Scotland Enterprises, the Charity’s social enterprise arm. Previously Brian was involved in strategic business development for Young Enterprise Scotland, charged with leading the promotion and expansion of enterprise into mainstream education. Brian is married with four children, active both as a participant (golf and squash) and a spectator in a variety of sports and in early 2011 was appointed by the Scottish Government as a member of the Edinburgh Children's Panel.
Recent and current research at the Institute on ageing and work has included a systematic review of the health, safety and health promotion needs of older workers and on-going work is adding to this evidence base in an EU funded project called e-capacit8.
After many years providing strategic management consultancy services within the Public and Private Sectors, although nominally retired, Bryan has continued to accept a number of strategic commissions across the Health & Social Care domain. Added to this he continues to be deeply immersed in international standards development with ISO, CEN and BSI, and is currently part of an international Strategy Group working on Ambient Assisted Living for the Elderly and those with Long Term Conditions.
Typical activities have been aimed at countering latent and low-level Mental Health problems at source in the context of the IAPT Cognitive Behavioural Therapy programme via the development of enhanced inter-disciplinary cross-agency community Well-Being services.
For five years Tommy was a full-time carer for his late mother Joan who had Vascular Dementia and in 2011 undertook a walk around Scotland’s towns and cities to collect hundreds of life story letters detailing the experiences of individuals caring for a loved one living dementia.
Prior to joining PSYBT Brenda was employed by Scottish Enterprise, (SE) Scotland’s economic development body. She subsequently was project manager with the SE Financial Services Team responsible for the design, development and delivery of a strategy for the sector in Scotland with a focus on skills development. Before joining SE Brenda was engaged in medical and scientific research with both the NHS and in the private sector. In what should come as a big surprise to absolutely no one, a new study shows that Millennials would rather lose the ability to call than text.
OpenMarket, which polled 500 millennials on their communication preferences, found that millennials have an overwhelming affinity for texting.
Kargo, a mobile brand advertising powerhouse, confirmed to MMW on Monday the appointment of AJ Mathew to the newly created role of Vice President of Research.

Mathew joins Kargo from Apple, where he was the Global Head of Measurement & Insights for iAd. The folks at PlaceIQ and the Mobile Marketing Association are hosting a new webinar for marketers.
Ahead of the weekend, Visa started inviting start-ups to compete in the company’s second annual The Everywhere Initiative.
Yestime, an event enhancement platform,  has just announced a partnership with experiential based media company spoiled Media. Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad to that environment. The Sharethrough Mobile platform can be used to promote any kind of brand content including video.
While still a small segment, native ads are experiencing a growth rate second only to video according to Pew Research Center’s 2013 State of the News Media Report. In February, Sharethrough launched Sponsored Stories which allows brands to syndicate content including articles, posts, reviews and infographics in native ad placements.
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in. And now Cirius is ready to utilize the years of experience the company gained in the world’s most competitive mobile market in the US (AdLocal isn’t available outside America and Japan at this point). By locating a mobile user’s physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up tailor-made ads for that business in real-time. Cirius Technologies claims mobile advertisers using AdLocal saw CTRs growing by 395% after switching from non-local to local ads on a year-on-year basis. He became the Charity’s Interim Chief Executive in July 2012 and was appointed Chief Executive in January 2013.
His financial experience included over a year as Head of Business Development with Capital Credit Union, Britain’s fifth largest not-for-profit cooperative. This is closely linked with developing Compunetics as a new inter-disciplinary research topic based within the School of Electronics and Computer Science, but also closely involving Applied Psychology and Management  sciences within the University of Westminster. In the latter context he is guiding strategic development of the Dementia Action Alliance, having previously fulfilled a similar role for the Thalidomide Trust. As a result he has gained exceptionally wide range of expertise dealing with strategic and operational issues across the complete spectrum of Community, Primary, Secondary, Tertiary, Care service commissioning and provision, spanning Physiological, Mental and Social problems. Her role is to raise awareness of PRIME and what they offer to support self-employment for the over 50’s, to establish and develop partnerships with other organisations who share their interest in enterprise and to secure funding to support activities in Scotland.

Her main area of responsibility was to secure funding from Trusts and Foundations to support a variety of programmes. This provided her with a varied career, initially in the field of securing foreign direct investment for Scotland, including a period working in the US. This strategy was devised in collaboration with industry partners, Scottish government, academia and the professional financial bodies in Scotland. She leads on all flagship programme developments and particularly our work with young people. He was a member of the Communities Committee dealing with housing, planning, charity law, and social issues, and more recently Convenor of Parliament’s Transport, Infrastructure and Climate Change Committee. As things stand, more than half the over 60 population are involved in some sort of formal and structured voluntary work; over half of the population believes that this is part of what they should aspire to in later life, and a third are willing to take part in informal volunteering. RTT also adapts to any future style updates publishers make to their templates so ads stay consistent with the new elements. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. Advertisers can create ads themselves by using a wizard and then specifying the desired locations, budgets and dates to display their ads (deals, promotions, coupons etc.). Rachael has been instrumental in the last 10 years in raising the profile of creative approaches to engaging young people, with a specific focus on engaging young people within their local communities. Patrick has also been involved with issues from asylum and civil liberties to sexual health and food policy. PEOPLE and Forbes are among the other publishers already using the platform to serve native ads on their mobile sites. Then there is Twitter with its Promoted Tweets, Yahoo, which just introduced in-stream sponsored ads across all platforms, and Buzzfeed which has a revenue model entirely driven by native advertising. Dawn was co-host of the 8th World Congress on Active Ageing, in 2012 and on the Expert Panel for the Chief Medical Officers Start Active Stay Active recommendations for physical activity and public health in 2011. She has in depth knowledge of the social housing, regeneration and youth sector, and understands the challenges and opportunities faced when transforming communities. He is also the joint Convenor of the Scottish Green Party.Before Parliament Patrick worked in the sexual health field, for an organisation called PHACE Scotland which is now part of the Terrence Higgins Trust.
It means, quite simply, that a majority of the older population are ready to do what they can, unpaid, to support the fabric of society; they are doing exactly what we expect responsible citizens to do.
She also runs training courses to move research into practice with allied health professionals and fitness instructors. Improving the environment through high quality public art is one of Impact Arts strategic priorities. Her recent research (MRC and NIHR) focuses on effects of visualisations of biomechanics on adherence to exercise in older people with a history of falls, group versus home exercise referred through the GP on habitual physical activity, effects of the Otago home exercise programme in visually impaired older people, the outdoor environment on avoidance of activity and falls in older people and reducing sedentary behaviour (long periods of sitting) in older people.
Rachael has specific expertise in creative community consultation within a wider strategic framework, and has a long track record in translating this into highly creative, tangible project ideas which partners can engage in and adopt.

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