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We recently published a guest post on KISSmetrics, titled 11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid. India’s largest and one of Asia’s leading Digital Marketing training firm Digital Vidya, announces its much awaited Certified Mobile App Marketing Course, in exclusive association with Vskills, a Govt. The course will deal with skills on how to maximize potential users interest, getting more visibility and app downloads through on-page app store optimization and conversion with focusing on ensuring App on Device usage. Furthermore, the focus will be laid on getting users whom the mobile app owners can monetize which could be via paid in-app monetization, freemiums or Ad supported. This certification course will groom participants to be successful in promoting Mobile Applications on various App Stores through App Store Optimization (ASO) and other App Promotion principles. The infographic by appostrophic reflects some of the interesting facts and figures of Mobile App Marketing that the mobile app marketers are going to witness in the year 2017. Considering the increasing need of the hour to gain knowledge on Mobile App Marketing, the first batch of Mobile App Marketing course has been scheduled to commence on March 13, 2016. Hurry!
Understanding how users download apps is a key step to improving your chances of making it in the app store. In this article we focus on some of the key points to learn about why and how users download apps, and hopefully after reading through this you’ll have picked up some new knowledge to help improve the success of your mobile application. It’s been said many times that the higher your app appears in search rankings, the more downloads you pull in, and this is 100% true. Secondly, by using burst marketing and advertising campaigns, you can quickly draw in more downloads to artificially boost your app to a higher search spot, which will in turn bring in even more downloads from organic search.
Whilst 47% of iOS users download apps via organic search, there is still half of the picture missing, and it’s important to learn where other download sources are coming from, even if they do not pale in comparison to organic search. This shows that word of mouth is the second largest contributor to why users download apps, and you must use this knowledge to your advantage. Secondly, make your app worth talking about – give it a feature that makes it stand out, and this will speak for itself when users share this app with their friends and family.
There are two ways to bring in an extra wad of downloads from the iOS app store, and they involve one of two processes. Secondly, 9% of users download apps after seeing it on the Apple featured apps area – once again, this is something that can happen after your app already receives a significant amount of positive exposure.
Burst campaigns can be a good way to get your app on the top charts, especially if you have just released an app, and this can in turn lead to getting your app seen on the featured area. We’d suggest focusing on other download funnels as both of these methods are typically based on the roll of a dice in many circumstances. In this section, we take a quick look at other download summaries that make up the rest of the download pie. Hopefully this information has proven useful to you, and after reading you should now have a good understanding of how users download apps.
Are you all set to implement an innovative mobile marketing strategy for your business in the year 2015? As per this strategy, you can opt for creating an effective landing page for your app that contains content in a visual format. Under a scenario where you plan to delay the release of your app, the features available with pre-release platforms definitely serve as the best tools for keeping the user engagement ongoing.
Adding a tint of personalization undoubtedly makes your app marketing campaign even more profiting. For this, you can conduct a detailed keyword research with the help of Google adwords keyword tool, Wordtracker, Bing keyword tool etc. In order to proceed with the incorporation of in-app ads, it is essential to identity the target audience for your app. Before releasing your app for generic public, it is absolutely essential to test it for any type of bugs.
In a nutshell, pure outreach of your app primarily depends on the type of marketing strategy you follow for it.
Author Bio: Lucie Kruger is a mobile application developer working with Mobiers Ltd, which is the leading Android app developing company. About Latest Posts AdminThese posts are a handout from our Guest Author who works with us occasionally and provide their opinions for our regular visitors on Web-Development & Designing, SEO, CSS, Coding etc. According to Nielson, smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web.

In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. One thing is immediately clear reading this list: every application here delivers a core service of a company or product.
About Eric WittlakeI am a digital and B2B marketer with a background in online media and analytics. I am a digital and B2B marketer with a broad background in media, marketing technology and analytics.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. By featuring your app across multiple app stores you’ll increase your chance of reaching new customers. Everything begins with a title, and there is no exception for your app page on the Amazon app store.
If the search engine doesn’t pick up any of your title words, the app description is a second chance to grab search results, but it’s also the first chance you’re going to get at describing your application and what it can do for your customers. A description is nice, but unless you have picture proof to back up your stated features, customers are going to feel less secure when downloading your app, and that’s why it’s important to make use of all the image options the Amazon app store has to offer. Amazon has a service that takes a handful of apps from their app store and offers each one per day to customers for free. The Amazon app store has a few features that work similarly to other app stores, making marketing rather similar, but there are areas that need to be looked at that won’t be necessary when marketing on a different app store, such as the Free App of the Day service. If you wish to get the best Mobile App promotion services, software testing service or SEO service, then Salvus App Solutions avails you with these services. Thus, ensuring that a candidate has mastered the skills to be able to successfully promote Mobile Applications on various App Stores. While making people install your application is relatively easy but making people use app continuously is a challenging task. There are only a certain number of ways you can improve your app downloads without truly understanding exactly why and how a download is made. In fact, 53% of Android users download apps via organic search, and a similar 47% of iOS users find apps through organic search too.
The top three spots of a search result will bring in more downloads than any of the other listings, so trying to increase your rankings for search terms is very important. Firstly, app store optimization is paramount for the success of your mobile app, and there are many great tips out there to ensure you optimize your app page to the best of your ability. Around 15% of app users download apps from a recommendation or conversation with a friend or family member. Firstly, around 10% of iOS users download apps from a category top chart, but to reach this you will need to have a large number of downloads in a short period of time. If not, then gear up because this year you'll observe a rapid increase in the count of customers who prefer gathering information about business products and services via their mobile apps. App-Vita, Feed My App, Make Use of are some of the finest pre-release platforms that can aid you in presenting your app idea way before the app hits the app stores.
With Facebook enjoying the reputation of being a leading performer in the app marketing space, you too can make the most of the Facebook app installs. With mobile screens becoming the most preferred screens among a majority of consumers, it would be essential to do away with filters and unwanted characters.
Once you’re done with this, determine the other apps that these targeted consumers are using.
Whether you have created an app for a specific niche or for a general cause, getting it reviewed by a reputed app review site will enable you to get familiar with the strengths and weaknesses of your app. I’m sure the mobile app promotion strategies mentioned above would definitely aid you in reaching out to 100% genuine and targeted customers instantly. She provides concrete information on latest technologies like iOS, Android mobile apps development. As their details can be marked with their concerning post even we would like to add that out Guest Authors are expert and master of their own sector. This is a grand platform where anyone can learn and share the informative concept & useful tips that revolve around the web development.

As marketers, collectively, our perspective on mobile apps versus mobile web has had the wrong focus.
Someone is 20 times more likely to click the banner ad in front of them right now than they are to install your app, ever.
Not a single one was created primarily in support of an organization’s marketing efforts. I work with B2B clients on media and integrated marketing programs at Babcock & Jenkins. Based in Portland, Oregon, I am currently in charge of the media group at Babcock & Jenkins. Of course the first two platforms to cover will always be the iOS appstore and the Google Play store, but after you’ve covered these two, the third popular app store is most likely the Amazon app store. You can include up to 10 screenshots, and although you may not need to use all 10 of these, make sure to take a screenshot to cover every feature of your application. Signing up to this allows you to get ‘featured’ without needing 5 out of 5 ratings or thousands of downloads. However, to ensure that your app gets a big chunk of this revenue pie, you need to do a lot of things right, starting from the pre-development phase of the app.
This course is a combination of best practices for conceptualizing mobile apps, doing app store optimization and understanding how should you go with monetization part. 11% of users download apps after reading about it on the web, and in most cases this can be linked back to social media and online communities such as Reddit or StumbleUpon.
Surpassing the usage of desktops, mobile usage will witness a tremendous amount of popularity in different countries across the globe. By integrating Facebook ads in your app pages, you can run a remarkable advertising campaign that will fetch you the attention of a wider group of targeted audience.
One thing that needs to be kept in mind here is that over-using this privilege could be deemed as an invasion into the consumer’s privacy. Upon detecting such apps, make arrangements for posting in-app ads of your app on the same.
Plus, you’ll also have an option of flaunting the most favorable feedback received for your app. Instead of creating your own, you need to identify when your business will appear (and should appear) in other people’s apps and optimize your presence there.
There may not be as much competition on the Amazon app store as there are on the other two, but you’ll still need to market your app page correctly, because without an optimized app page, you’re only going to limit your customer potential. Don’t add descriptive words like great, awesome, or incredible because that will only make potential downloaders feel as if you’re touting your app and being biased to how good it actually it is. Include features of the application that customers may be specifically searching for, as well as the complexity and depth of the app. Once you’re on the Free App of the Day area, you’ll get a huge boosted amount of downloads, and if your app is good, there’s no doubt downloaders will share with their friends as well.
With mobile screens becoming the primary screens in the year 2015, you'll be expected to put in additional efforts for the global promotion of your mobile business apps. Also called as Marketplace Ads, these include a specific headline with copy, an image and a unique click-through link that redirects the user to the Facebook page, a Facebook app or any third-party website. On receiving reviews for your app, it is your responsibility to look into each and every issue that has been raised by the reviewer. If your app is a paid app, you’ll have to accept you may be losing out on profit, but if it weren’t for the Amazon FAD opportunity, you probably wouldn’t be able to receive as many downloads at the same volume anyway. Through this post, I'll be sharing a few result-proven mobile app marketing strategies along with their effects on the digital ecosystem. If possible, you must also make it a point to release an updated version of the app that includes all the bug fixes with additional features and functionalities.

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