Mobile devices marketing strategies,good advertising techniques and examples,top photo editing software for mac free,powerpoint presentations with ipad - PDF 2016

In the two-phase study, Flamingo Research and Ipsos OTX interviewed consumers in five markets—Australia, Brazil, Canada, the UK and the US—who own multiple devices and use a second screen daily and then followed up with market-representative focus groups.
Investigative Spider-Webbing: 57 percent of consumers use one device to find information related to what they are doing on another device. Many of the specific recommendations in the report tie back to how advertisers can participate in the Microsoft ecosystem. As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
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Email Marketers are continually being challenged to respond to the changing behavior of their customers. As consumers continue to show preference over on-demand communications over traditional methods of communication, it is imperative that mobile delivery of email communications be considered to insure optimum delivery and click through. A study published by Comscore in January 2011 shows that in November 2010, 30% of mobile consumers are embracing email on their mobile devices, as visitors to web-based email websites declined 6% during the same time period.
To optimize for readability, opens and clicks from mobile devices is imperative for any organization dependent upon email marketing.
Keep it simple, use text and text links to express most important concepts and calls to action. Karner Blue Marketing - Award winning marketing firm founded in 2001, helps businesses win hearts and minds with expert brand strategy, e-business, SEO, social media, internet, mobile marketing and advertising. Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012. Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December. Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8.
The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES. Bluetooth marketing is a trend in mobile marketing, which allows communicating with consumers over mobile phones, using Bluetooth.
Content distribution is performed automatically, around the clock and without human participation. Low cost of contact with consumer, since the transmission of content via Bluetooth is absolutely free of charge for both sender and recipient.
To start receiving content, all consumer needs to do is simply enable Bluetooth on the phone.
Both content transmitted and transmission over Bluetooth are totally free for both consumer and advertiser. Consumer receives useful information, matching consumer’s expectations, at appropriate time and place.
The primary value of information transmitted is useful or entertaining content (pictures, ringtones, and movies); all of that user can keep or share with friends.
At any spots with many people – festivals, beaches, picnics (Bluetooth Promoter 24x7 runs great on a laptop computer). Once you have installed the Bluetooth driver, you will have the ability to transfer files to only one handset by default.
Surprising end to the US Labor Day weekend as Microsoft announced its next big strategic move in mobile space to acquire the world’s second largest handset supplier Nokia at the end of Q2 2013 according to Counterpoint Research’s Market Monitor service. What does Nokia Devices & Services arm acquisition mean for the mobile Industry and the entire value chain?
Fills the much needed portfolio gap “mobile hardware engineering & related patents” with a high smartphone synergy. Microsoft will gain full access to world’s largest supply chain and distribution channel assets.
Microsoft will be able to gain control of Nokia’s world class manufacturing facilities, resources and engineering talent. For Microsoft Nokia’s 200 million per year declining but marginally profitable feature phone business will be a burden for short- to mid-term. Microsoft will have a big marketing task to solve the mobile “sub-brand” puzzle in terms of Windows Phone vs. With current licensing model and now with Nokia’s acquisition, this deal will possibly close the avenue for licensing opportunities to other device manufacturers, operators interested in Windows Phone ecosystem. Deal potentially paves the way for Stephen Elop to succeed Steve Ballmer as Microsoft CEO even though the deal announcement suggests Elop will continue to head the Nokia business within Microsoft but we see Elop now as the front runner to succeed Ballmer as overall head of Microsoft. For a long time it was viewed as the ‘evil empire’ but this sentiment has shifted more toward Google. This puts onus now completely on Microsoft to better communicate its mobile (Windows Phone) story well as until now it has been all Nokia which has done all the hard work in driving the Windows Phone ecosystem with differentiated innovation and Lumia brand.

Critical to success in gaining wider adoption of Nokia WP8 devices will be the early integration and empowerment of the development and marketing teams within the combined entity. However, the toughest challenge for Microsoft would be to retain Nokia’s existing worldwide talent over the period of next two years and not follow Google’s path which has almost blew up Motorola’s talent pool since acquisition couple of years ago. This is a big step for Nokia as a company which ruled mobile phone industry for a decade, this acquisition possibly ends the Finnish legacy in this segment and a chance to stand up again in the smartphone segment on its own. However, for the Finnish surviving Nokia, Nokia Solutions & Networks (NSN), fast-growing HERE arm and other future innovations biz now becomes much leaner without extra legacy devices baggage and can grow much faster independently. This is a big deal for component vendors and the entire supply chain which dependent on Nokia with low confidence now on the possible future relationship and what happens to the feature phone business under Microsoft. At the same time this also opens up the opportunities for newer smartphone component supply chain companies which previously didn’t get access at Nokia and stand a chance to win over at Microsoft. But in terms of Microsoft’s existing partners and distributors they will have a wider addressable market to sell to in terms of products and services. It will be interesting to see how the carrier partners globally react to this deal as they will be wary of the fact that they don’t need another Google, Samsung or Apple.
The deal could possibly affect Nokia’s existing feature phone business (with low interest from Microsoft) which would leave a big supply gap for the near to long-term and might be a big opportunity for Asian tier-1 vendors such as Samsung, ZTE, TCL-Alcatel to Tier-2 & 3 vendors such as Micromax, Lava, Karbonn and Others. For OEMs such as LG, Huawei, ZTE, HTC and even Samsung which were evaluating Windows Phone as a possible alternative to Android will now divert more resources to other upcoming platforms such as Firefox, Tizen, Ubuntu and even Jolla. For Apple & Google this could be a big competitive challenge and how it reacts to Microsoft becoming more vertically integrated as Apple.
Neil is a sought-after frequently-quoted Industry Analyst with a wide spectrum of rich multifunctional experience.
For over more than a decade, he has been offering expert strategic advice that has been highly regarded across different industries especially in telecom.
He is also an IEEE Certified Wireless Professional with a Master of Science (Telecommunications & Business) from the University of Maryland, College Park, USA.
By Joe LichtenbergThere is a dizzying array of mobile devices in the market, each with a unique set of capabilities and limitations.
The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day.
68 percent of consumers use two or more screens simultaneously to access unrelated content; for example, watching a show on TV while checking email or texting. For example, they may watch a movie on the TV and look up what other movies the actors have been in on a tablet or PC.
For example, taking a picture of a pair of shoes on a phone then looking up reviews about the shoes on a PC before purchasing.
39 percent of consumers share content about activities they’ve accomplished on other devices.
However, it doesn’t negate the fact that marketers need to be thinking about how their target audiences engage with different devices and aligning their content strategies and advertising budgets with the new multiple screen behavior. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
Daily access to email via mobile devices increased by 40% for 43.5 million users, showing that consumers want to be able to communicate any time, any place.
T-Mobile sent this little tweak with the latest “My Account App” update that T-Mobile Android devices received recently and the problem is in plain view as you can see from the image above.Supporters have taken to forums to vent their anger that T-Mobile did not even offer a way to ‘opt out’ of the carrier making itself even more popular on users very own notification bars. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan.
That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released. It differs from other SMS software by sending SMS directly with a GSM modem or mobile phone.
Let your computer get in touch with your potential buyer and convey your promotional message to him.
According to Bluetooth Special Interest Group (SIG), by 2006, the number of devices using the Bluetooth technology exceeded one billion kept growing by over 10 million a week. It is safe to say that mobile marketing today is considered as one of the best formats of interaction between brand and consumer.
The long speculated “possible acquisition” of Nokia by Microsoft finally hit the papers as Microsoft drummed is renewed ‘strategic need’ of expanding its hardware business to further tightly control the ecosystem. Thus, Microsoft will need a radical change in its mobile business model by reducing the licensing fees to minimum and monetize through the huge portfolio of services it has.
Microsoft has its work cut out to first leverage the synergies and align to the “clock speed” of that of likes of Apple or Samsung to deliver the products on time and not as a routine software vendor.
As a result all the hard work put in to revive Lumia as the popular smartphone sub-brand goes down the drain, return on investment on Lumia brand hence is pretty low.
We believe HERE is a highly potential platform to power current and next generation connected devices (smartphones, cars, wearables, etc).
With the onslaught of these devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer. The notification system is meant for important notices such as ‘missed calls’, ‘smses’, ‘emails’ or other things the user themselves deem important enough to qualify for notification alerts.The reason users do not get as angry about ads on free apps is because they know that the developers need ads to help float their business for more apps to come and if users want to get rid of the ads, they can just purchase a premium version. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity.

A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices. Let it work on this around the clock; that’s a lot better than handing out promotional materials through promotional folks! We believe this need emanates from the trend with the now most powerful companies in mobile industry and Microsoft’s key competitors Apple and Google making strides towards becoming highly vertically integrated though on paper the respective business model differs by a wide margin. The Windows 8 computer operating system has been poorly marketed and Windows RT a solution to a problem no one has. NSN on other hand will look forward to win opportunities from the robust LTE growth forecasts according to Counterpoint’s Market Outlook service with networks powering not only billions of mobile devices but billions of other connected devices across number of verticals. Conversely, Microsoft could also innovate to find a middle ground (from biz model perspective) to keep the partners, customers and consumers happy with great and tightly integrate connected hardware, software and services.
Customizing the content and experience for each individual mobile device type and for each user’s mobile location presents lucrative opportunities for marketers and their brands.
They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile.
Moreover, the software will let you cut your advertisement budget, since a computer doesn’t require paying it wages! Does not require any special software or hardware - only a computer (PC, laptop) and a Bluetooth dongle.
Windows Phone is a powerful platform that we believe consumers would be willing to accept if only they were given a chance to understand what it has to offer – something Microsoft has again failed to do.
Lots of work needs to be done on this front from scratch (again) to cement the third ecosystem spot and challenge Apple for the second spot in long run.
If marketing on individual’s notification bars becomes the next most used form of marketing, it might just spell the end for Android devices. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. An effective user experience mandates that the specific device and capabilities associated with each request can be quickly identified.
Various techniques exist to read the attributes of the request and determine the device type. Rather than building and maintaining dozens or even thousands of different versions of the creative to support different devices, a single generic mobile advertisement or creative can often be created and maintained, and the creative can be customized in real-time for the specific device type and capabilities of each device making a request.
This is a common design pattern, since it eliminates the need to create and maintain a large number of different content to support different device types.Marketers can also infer demographic information from the device type, which can be used to influence the content or experience that is delivered. This level of targeting extends beyond traditional demographics, enabling marketers to reach the customers who are more likely to take action based on behavioral targeting.
Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
Customizing based on geo-locationResearch shows that nearly 50 percent of users who are shown a location-aware ad on a mobile device will take some action. As a result, many marketers are incorporating geo-targeting logic into their campaigns.Most modern mobile devices have the ability to reach out to a geo-location service such as the W3C geo-location API to determine its current position. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. The ad can provide a financial incentive in the form of a coupon or voucher for a business in close proximity to the user’s mobile device.
This further enhances the attractiveness of the offer to the user.NEW MOBILE DEVICES hit the market constantly, with more than 120 smartphones launched from April 2010 to March 2011. Marketers must build applications that can deliver the appropriate content to maximize the experience for each mobile user regardless of the device they are on. It's worth noting that native applications are no better than HTML5 applications when it comes to the network.
This may mean streaming video content, in the right format, with the right protocol and the appropriate bit rate. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request.
One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising.
In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops.
Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.

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