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If desktop landing pages are the equivalent of a job interview, mobile landing pages are like elevator pitches on steroids – you have mere seconds for your page to load, grab your users’ attention and persuade them to act. So, now that we’re all on the same page (BOOM) about mobile, let’s talk about what you can do to leverage the power of mobile and maximize conversions. Just because your desktop landing pages can be viewed on a mobile device doesn’t mean you shouldn’t design specialized pages solely for mobile. Headlines should be short – brutally short (forget about those irresistible Upworthy-style clickbait headlines). Make sure that everything your customers need to perform an action can be seen instantly on the page.
When building a landing page, resist the urge to fill every pixel of white space on your pages with imagery, text or other distractions. If you want customers to call you, include a phone icon or make your company’s phone number a clickable element. If you’ve ever misclicked on a button, and then had to wait 10 seconds for the wrong page to load, you know how frustrating this can be. Don’t use technologies like Flash and other plugins that can take forever to load or may be incompatible with your customers’ devices.
Optimize your mobile landing pages to keep the number of HTTP requests to a minimum (by eliminating unnecessary scripts, for example), and use CSS image sprites wherever possible to further reduce the time it takes for your page to load. Bear in mind that not all of your visitors will be accessing your page using the same kind of connection.
Which of the mobile landing pages above do you think would result in the highest conversions? I really agree with your point having desktop business website in mobile also is not so alike.
Hey Robert,Thanks for commenting.Building dedicated mobile pages (or having truly responsive pages) is a must, especially for businesses that rely extensively on local search. The software that makes it easy to design mobile-responsive landing pages for WordPress, Facebook, Twitter & any website.
We’ve all heard the phrase “you only have one chance to make a first impression”, this is even more true when it comes to mobile landing pages.
50 percent of smartphone users have made a purchase via their phone (Prosper Mobile Insights). As part of our ongoing efforts to spread the gospel about single-purpose dedicated landing pages and Conversion Centered Design (CCD), we partnered with the awesome folks at Themeforest. To get their design community excited about the new Unbounce landing page category we ran a contest, offering up a total of $11,400 in cash prizes for the best conversion-centered landing page templates in a variety of categories and verticals, from real estate and law, to agencies and startups. All in all, we received 39 submissions, many of which would make an excellent starting point for your next landing page. Conversion Centered Design star G10v3 blew us away with Approach, the winningest Envato Template. If the reader wants to find out more, they can keep scrolling and will eventually be met by a button that brings them back to the form.
Jen Gordon’s Convert travel landing page package comes with seven variations to customize and test. She’s packed a ton of value in there, making it easy to appreciate the pride Jen takes in her work. Nutzumi uses parallax design and smooth scroll beautifully, as though the page were built with those features in mind and not added as afterthoughts. The mobile templates were designed effectively as well, with a logical order of information, big buttons for fat fingers and just the right sizing of everything.
I’m still not entirely sure what a fisherman has to do with B2B ebooks, but the image is meant to be replaced anyway.
There’s a lead gen form at the top, then a pricing grid further down with a CTA for each plan. This startup template is very on-trend with many of the tech startup designs coming out of Silicon Valley and beyond. The huge header block with a single hero image and parallax scrolling give the page a clean look while showing off the product. The pricing grid is used as another piece of information that could trigger a conversion decision, but doesn’t include sign-up buttons. Aside from the nav links on the bottom (which I’d get rid of – links are leaks!), the only way to interact with the page is by filling out the form. Xstyler doesn’t get too fancy with this landing page template and that makes sense for the industry it’s intended for. The phone number in the top right is dividing attention from the form a little bit, but customers in this industry may be more accustomed to inquiring over the phone.
For her startup template, Jen packs “18 Design Techniques to Drive Conversions” into one template, rather than offering multiple variations. Although the Twitter widget Jen’s embedded serves up some solid social proof, it’s jam-packed with links to other pages.
The focus is a bit scattered, but it leaves plenty of space for the kind of info that students need to decide whether to request a brochure.
The neon accents on this page may not turn everyone’s crank, but that glowing CTA is hard not to stare at.
The most important points are highlighted in red and the most relevant page sections are pointed to by arrows that are playfully carved out of the white space.
After that, DonateFuture follows up with pretty much every trick in the book to gather donations – quick updates on progress, easy-to-read icons showing advancement toward the goal and photos of other people just like you who have donated. In this case, I don’t think the smooth scroll from the bottom to the top is necessary, but it’s great to see a focused goal. As Director of Campaign Strategy, Corey Dilley is charged with making sure that Unbounce's marketing campaigns drive measurable results. Myflat is just awesome and the form on the upper right hand side of the screen captures attention. These are nice templates for capturing emails, but I was really hoping you would have SOME OTHER TYPES of templates! Although the screenshots we chose were of the lead gen versions of the templates, many of the winners of the contest have a clickthrough version as well, which don’t have a form. Between the templates within Unbounce and the new ones on ThemeForest, there are many without forms. Unbounce pages are 10x prettier, but I get the feeling that leadpages simple and data driven templates work better. Those designs are really inspiring, I’ve used one of those landing page for my website.
A mobile landing page is simply a landing page that is optimized to fit and work smoothly on a mobile device. Click-through landing page - mostly designed to warm your potential customers before directing them further the buying funnel.
Product or Service detail landing page  - designed to promote your new product or service. With ActiveMobi mobile website creator you can create a free mobile landing page for your campaign within minutes. After the user lands on your mobile webpage, he or she needs to immediately find all the information they need: what is the purpose of the page, what should be their next step, how to perform this step, and how the page will become a benefit for them. A very important aspect of creating your mobile landing site is the amount of information you ask on the signup form. Catch mobile users’ attention with witty subject lines and interesting first paragraphs. Your call-to-action buttons should draw attention, so try achieving that with the buttons’ size, location, negative space surrounding them, or simply contrasting them with the rest of the page.
I hope that the above-mentioned tips will help you create an efficient mobile landing design. By having a mobile email landing page you do not only increase conversions, but also gain a better page indexing in search engines. Webthemez is initiated to offer the best free & premium responsive website templates with modern design built with latest technologies like Bootstrap, HTML5, CSS3 and jQuery. The Unbounce landing page builder includes a large selection of high-converting mobile responsive templates in an online drag and drop interface. Let your eyes and cursor wander Yonder, a beautiful landing page template complete with a video background, artfully-aligned images and an inline call-to-action. Grab leads for your next event by blowing them away with a video background of your event location. Combine big, bold typography and imagery with a video background and high-converting form to create excitement for your next product launch. This education-themed template includes a lightbox form and a large section for social proof. Centenni uses multiple lightboxes to help you pack lots of information into one concise landing page.

With built-in image galleries, videos, and lightbox forms, this simple and elegant theme puts the reader’s focus where it belongs: on what makes your offer great. Big and beautiful parallax backgrounds combined with a hidden lightbox form make this theme the perfect distraction-free showcase for real estate developments. This lead gen template is perfect for insurance providers: it includes industry-appropriate icons and a call-to-action that opens the form in a lightbox.
Hype your event and make it dead simple for guests to learn more about your speakers with lightbox bios. A detailed, professional click-through theme that’s perfect for mortgage brokers, banks or other financial institutions. Enjoy reading a summary of our non-profit support endeavors to help make the world a better place for all of us to live in at About sterklysterkly provides turnkey distribution and monetization solutions to software developers seeking global expansion for browser add-ons, downloads, games, mobile apps and other software.
Building the perfect mobile landing page is no easy task, and unless you have a strong mobile strategy in place before you start, you could be missing out on invaluable opportunities for greater conversions.
Serving desktop versions of your landing pages on mobile devices is a big mistake, as people interact with sites very differently on mobile devices than they do on their laptop or desktop.
If you want them to come to your store (a crucial component of local search), add a link to a Google Map of your business so visitors can use the GPS functionality of their phone to get directions. To avoid missing out on potential conversions, ensure that clickable elements on your mobile landing page have sufficient padding around them.
The longer your customers have to wait for a page to load, the more likely they are to give up and go elsewhere. Instead, ensure that images are in .jpg format whenever possible, and avoid PNG-24 images at all costs. Although the ideal page size varies depending on content, aim to keep your mobile landing pages around 20 kilobytes. Some will be using Wi-Fi, others might have 4G LTE access, and some may be on 3G connections.
It’s definitely not going to be the second example, which features far too much text and no clear call to action. I think that making the mobile experience as rewarding and useful as possible for visitors is more important than being able to handle large volumes of traffic, but the latter is definitely a consideration that businesses need to bear in mind. At the most basic level a landing page is the first interaction a customer will have with your website. Earlier this year we published the post, responsive design is not a mobile optimization strategy focusing on the importance of creating dedicated mobile landing pages for your mobile traffic and not using responsive design to convert visitors into customers. Know where to start – Creating an entire mobile web site is expensive and tales a lot of time. Understand your customer’s goals – Make sure you understand how your goals differ with mobile and desktop users. Define Your Goals – Once you’ve defined and understood your visitor’s goals, define your landing page goal and design an experience with that goal in mind. Define the desired action – know the one desired action you want visitors to take on your mobile landing page and lay out a clear call to action that stands out and logically moves visitors to the next step. Say it at the top – A visitor should be able to identify what’s in it for them quickly without needing to read complicated texts and stories. Be clear about the outcome – it’s important that visitors clearly understand what they will receive if they provide information and how you will use that information once it is collected. Forget about scrolling – Create pages that fit within the boundaries of a mobile screen that eliminate the need to scroll.
Design for landscape and portrait – most people think of the portrait view when designing mobile landing pages, but depending on how your visitor orients their phone they may also be seeing your mobile site in landscape mode.  Make sure your mobile landing page scales for both. Use Localization – GPS-enabled devices allow for specific, localized content that can reduce friction and increase conversions.
Remove external links – By removing the external links to other parts of the site you can control the visitor’s journey and focus them on your call to action. Clean out the clutter – Focus on what’s important, keep the page as clean as possible, minimize friction and keep buttons as far away from each other as possible. Maintain consistent flow and design –Don’t surprise your visitors or try to fool them, use the same messaging and design on your mobile landing page as they saw in the ad. Keep your forms minimal – Registration forms are frustrating on all devices, when it comes to mobile, even more so. Carry your visitor’s identity – The vast majority of smartphone conversions come from either a direct link or email marketing. Allow to “shop later” – Sometimes we just don’t have the time or energy to complete our registration or purchase process. QA, QA, and QA – Just because you tested the mobile site on your mobile phone doesn’t mean it works on everyone else’s. Ask for less – to minimize friction and increase conversion, ask for less from your visitors. Emphasis your call to action – The call to action is the first thing a visitor should see on your landing page. Optimize your forms – To make it as simple as possible for visitors to complete your forms, test breaking them into multiple, simple steps. Keep titles short – Keep your title no longer than 3-4 words to maintain a one-line headline and not more. Build for limited data – Mobile data connections can be slower than home broadband connections. Stay away from flash –it may look nice on web (and doesn’t convert), but it won’t on mobile. Take location into account – We use our smartphones while watching TV, driving, shopping and other various locations. Embrace social behavior – Social login have high conversion rates and are a great way to encourage visitors to interact socially with your product. Design for action – Design all clickable elements as buttons (not just text links), make them big enough and add white space around them to emphasis them. Less is more– Use as less text as possible and eliminate all unnecessary design elements – leave only functional elements. Optimize for SEO without damaging conversions – Avoid using a lot of text on your mobile landing page and introducing clutter by using an expandable-div. Test KPI’s – Before setting out to start testing, establish your business goals and translate them into digital KPIs (e.g – signups, purchases, downloads). Exclude irregular days – conduct your tests in an environment that will give you the most authentic results. Be systematic – To achieve clear results and understand the meaning of the test results, make sure to run one test a time or, if you have sufficient traffic run simultaneous tests with different test groups.
Test Strategies, not elements – After you’ve taken care of all the technological issues and elements that can increase conversion, be sure to start testing strategies to better understand your users. Use a checklist – with so many things to remember prior to launching your campaign it is best to use a checklist to make sure no important steps have been missed.  A checklist also ensures that you and your team are following a consistent process for each new campaign. To get more out of your mobile visitors, creating dedicated landing pages and different user journeys for them is key for success. Here’s the list of winners, along with some insights into why we thought these landing pages were a cut above the rest. The mobile landing page is just as stunning as the desktop version and the format makes sense – headline, key benefits, product shot, then form. The pages rely heavily on Conversion Centered Design, taking advantage of in-your-face directional cues and making great use of traveller-recognized social proof mechanisms, like Trip Advisor reviews.
They communicate just as well as their desktop counterparts and adhere to the golden rule: 1 page, 1 purpose.
The good news is that all the buttons in the pricing grid smooth scroll back up to the form, which has a couple of handsome suits staring down at it, directing you to fill it out.
ConversionLab has offered FORK in both lead gen and click-through style formats – with desktop and mobile versions of each – in several different colors.
The Manhattan Education template doesn’t strive for beauty, but it delivers what a prospective student would expect from an education landing page. I’m a big fan of the directional cues provided by the students staring directly at the form. Further down the page, key points are highlighted with the same color, offering the viewer’s eye some guidance through the different sections of the page. Due to its incredible ability to convey emotion, video has been used effectively to elicit donations on TV for years. Corey's digital marketing stripes were earned by leading teams at ad agencies, online publishers and tech companies since 2005.
I work in product comparison with affiliate partners which is equally as conversion oriented, yet you have no templates for that vertical at all. Is there something specific you’re looking for that would make the templates more suitable for an affiliate campaign?

What I’m after is a small selection of conversion optimized product comparison tables. One feature of leadpages that is really good is that they rank and sort their landing pages based on conversion rates. I appreciate the work and time these creators put into these projects – very inspiring. Today, when everything goes mobile, it is crucial that apart from correct strategies, every marketer needs a clean, fast-loading, and simple mobile landing page. In other words it is a mobile optimized web page your potential customer arrives at once any form of advertising got him interested e.g. How the landing page achieves the leads or sales depends on the goals of your campaign and the type of landing page used. May includes a video element for showing an engaging product overview.  Take a look ot our friends mobile landing page from Vertabelo - by the way, ever wondered how to design database online? All you have to do is to choose a template and adjust it to the needs of your mobile landing page. Without such indicators the website is useless and the user will most likely leave the page before taking any action.
If the only thing that is required is the email address, then limit yourself to this piece of information.
Unlike other platforms where the template layouts are fixed and rigid, Unbounce lets you fully customize everything.
Maximize its conversion potential with this bright, minimalist theme that comes fully equipped with a video background and lightbox form.
A simple layout makes it easy for users to find and request info — perfect for trades or other services.
This no-nonsense lead gen theme features a form in a lightbox, with multiple CTAs throughout the page.
This theme’s built-in lightboxes allow you to include full image galleries of your latest real estate development. This simple theme is perfect for construction and other trades, but it still includes rich features like parallax scrolling. Show off your notable customers, and fill in the details with lightbox feature galleries and a pricing grid. This peaceful, lightbox-enabled theme makes booking reservations a snap while also setting the mood for your ’destination’ offering.
If possible, please upgrade to a different browser or install Google Chrome Frame to experience this site. Would you spend several minutes pinching or scrolling around a screen to learn more about a product? Yes, the calls to action are instantly visible, but there’s so much going on with the rest of the page that the entire experience could turn off potential customers – plus, these examples are needlessly image-heavy, which will likely result in longer load times. You may also want to consider coding the page using technologies like HTML5 and jQuery to improve page load times.
A mobile landing page that loads in less than five seconds on a strong 4G LTE connection may not load as quickly on a 3G connection. The best way to get started is by tracking analytics and understanding the pain points and drops in conversion you currently have.
Do you want them to have the exact same experience? We use web differently than mobile, the experience is different and sometimes we use two or three devices at the same time for completely different reasons.
People spend very little time on mobile sites and need to understand your value proposition in a matter of seconds. In your registration forms you can detect your visitor’s state and city by the zip code they insert. Remember, new tabs open immediately in mobile and navigate the visitor away from your target. Be consistent with the messaging, this will assist with converting visitors once they’re on your page and improve your ad’s quality score.
By using direct “click to call” buttons instead of a copy-pasted number you allow for quick conversions and an easier path your visitor.
When a visitors needs to insert a number or an email, they should be able to do so quickly without changing their keyboard output. Before starting out check Google Analytics to discover the most common mobile screens your visitors use. Get the most important information you need to start a process and get additional information later. Provide a quick way for people to follow your call to action and make it easy to complete the funnel.
Make it easy on the eyes & use icons for faster navigation (include short explanatory text). To increase conversions try offering mobile exclusive sales to reduce friction and increase sales. Incorporate features that are available on mobile like GPS and location-based information for the users, for example: Shipping to Washington!
Use larger font, bigger line-spacing and letter-spacing to allow for easy reading and skimming. The design itself is lighthearted and fun while giving ample space to show off the product and its benefits.
When you are about to launch a new product or service you may include a short form to  capture leads.
And if you are creating a multi-landing webpage, consider putting the call-to-action button of the most important action on more than one subpage. The fact is that by the end of 2014 the number of people reading their emails on mobile devices will increase even more. Start with an attention-grabbing video background, then fill in the details with a lean value proposition and bold CTA. If you choose to use mobile landing pages templates to help you during the design phase, bear this in mind. If your mobile landing page’s primary purpose is lead generation, for example, you won’t want to ask prospective customers to complete a lengthy web form. If you optimize your mobile landing pages to load quickly on terrible connections, they’ll be even faster on high-speed connections. The third and fourth pages are ideal, as they both feature several clear calls to action, and an added incentive for visitors – either 10% or $5 off their order. Figure out what your visitors are doing on your mobile site, understand what they’re trying to achieve and create a user journey that helps them get there faster and quicker.
Focus on the most important elements of your landing page and how they help visitors complete your goal. Your headline and call to action should be above the fold (what visitors see when the land on the page) and give your visitor the information they need quickly. Make sure your form is large and clear, using the full extent of the screen, and keep fields as well as the submit button large enough for clicking with a thumb (missing the right field because its too small can be a drag).
Offer a simple way to complete the funnel on another device via email or save-to-cart functionality. In order to gain larger wins and learn more from your tests, you need to start testing emotional strategies.
Be aware that the more fields the visitor has to fill the higher the chance that he or she will leave the page without completing the form at all. And maybe you should also bullet point the rest of the text, so that it can be readable on a mobile device when held at arm length’s distance. Whether it is just communication with customers or marketing actions, mobile-friendly emails with proper landing pages are the good way of keeping up with the growing mobile user customer segment.  Have a mobile landing page design you like ? Cut out every single word that doesn’t need to be there – yes, even those sexy new product descriptions.
Keep forms as short as possible – think one field for their name and another for an email address. Now would probably be a good time to order a bouquet of flowers as a peace offering for accidentally deleting the season finale of “The Bachelorette” from your significant other’s DVR, right?
The most important elements you want to track for mobile conversions are volume of traffic, demographics and buying patterns.
You could take this one step further by asking if you even need copy on your mobile landing page. In our ActiveMobi contact form widget, you can ask for the name, email, phone number and message.
Once you capture your leads through a mobile landing page, you are ready to market those people in the future.

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