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Ski Utah is the marketing firm owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association.
I happen to know what to do with a QR code so I pull up NeoReader on my HTC Hero and scan the code, which worked perfectly and I’m asked to confirm that I want to visit the resulting URL. Ski Utah had a couple of options here but both start with providing the reader directions on how to use a reader to scan the QR code. They could have made a version of the promotional page that was optimized for mobile viewing by reducing imagery, increasing font sizes and removing the Flash elements. This entry was posted in Mobile Web, QR Codes and tagged advertising, barcode, mobile, mobile marketing, Mobile site, QR code, SKI Magazine, smartphones on November 5, 2010 by kmcivor. At some risk of stating the obvious REI could have simply created a page on their mobile site where the app(s) could be downloaded.
This entry was posted in Applications, Forgot Mobile, iPhone, mobile apps, Mobile Web and tagged advertising, mobile applications, mobile web, REI, retail, SKI Magazine on October 29, 2010 by kmcivor. David Murphy speaks to Kitewalk CEO Marcos Ares about the company's geo-flagged content platform, the importance of location, and his experiences at MWC 2016. Location platform xAd has launched its MarketPlace location-targeting solution in limited beta. In it, you’ll find a major feature looking at the problems facing the mobile advertising business in the shape of ad blocking, ad fraud, viewability and brand safety.
In our cover interview, we talk to Unique Digital UK MD Phil Stelter about the agency’s data-driven approach to mobile, and there’s also a piece looking at new research from Teradata on how retailers are failing to leverage the full potential of their apps. UI and UX evangelist Simon Wheatcroft issues a rallying call to app developers to pay more attention to accessibility when developing their apps, while Jon Mundy, UK MD at Zapp360, argue that mobile advertising needs to go back to basics. Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole.
At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. At the time, then-marketing director Tony Moretta (who left the company in January) told Mobile Marketing the wallet would launch in the second half of 2014. In February, then-CEO David Sear (who also left Weve, in August) pointed to a 2015 launch date.
Smartphones are everywhere and consumers are using them at every step of their daily lives.
Mobile location is fundamentally changing the nature of marketing communications, and how we interpret and analyse the relationship between brands and consumers. Brands should be letting go of old habits from the desktop-centric world and investing in experiences that are meaningful to mobile users.


We think that where you go says a lot about who you are and the mobile device is about as personal and ubiquitous as it gets. The insights it can uncover on consumer behaviour allow brands to create campaigns that have real impact because they can be structured to meet the ‘moment-to-moment’ needs of smartphone users.
These ads should be serendipitous – like a friend who appears at just the right time with a relevant offer or message of help – rather than a cold-calling salesman. For some that change will be painful – we are unlearning habits that from a marketing perspective, we’ve become accustomed to over decades, never mind years. The agencies and advertisers that pivot to buying audiences using data and technology as enablers, will win. Starcom and Airbnb have done just that, working with Blis using Play, our location-powered video display product, to increase brand awareness among home-owners in three key European cities. The campaign utilised Path re-targeting to reach and identify the selected audience segments located in London, Dublin and Amsterdam.
Mobile has been playing a complementary role to PC-based ads for the better part of a decade. The site takes awhile to load but load it does and I’m looking at the top left corder of what appears to be a full, image-rich web page. In the new issue of SKI Magazine REI placed a full-page ad dedicated largely to their equipment servicing offer but for those with iPhone and Android-based phones they have a bonus: a free snow report app! We also take a look at what the future of social media might look like, and investigate Trinity Mirror’s new mobile advertising solution, pinpoint. And Cory Haik, executive director, emerging news products at the Washington Post outlines the publisher’s approach to mobile in general, and the Apple Watch in particular. When the joint venture between operators EE, O2 and Vodafone was originally announced, it looked like a potential breakthrough for mobile payments in the UK, but as the months went by, there was no further word about the launch. According to a Telegraph report, the involved operators have been unable to agree on how exactly a unified app should work, opting instead for individual apps.
Just go out in the street or look around your office – we are all staring through the Looking Glass. Consumers are walking around with GPS-enabled supercomputers in their pockets and new data sets are being created at every stage of a consumer’s’ journey.
It’s a new model of relevance and timeliness – one that requires a greater understanding of the user than ever before – an understanding available in real-time, but also based on historical behaviour. Every time someone picks up their connected device to view content or engage with an app, they are creating a ‘mobile moment’.


Successful brands will fit into the user’s day and ads will appear at the right moment in just this way. But the future is mobile moments – being there when the customer is ready, rather than the other way around. But with an increase in responsiveness and brand interactions based on ‘moments’ that reflect what the individual user is doing or has just done as that moment in time. The first building block to realising this vision is trust, and that means working with reliable tech partners.
Blis looked at specific locations (real-life behaviours), including airport lounges, international train stations, business hotels and districts, art galleries, exhibitions, fashion quarters, sports clubs, theatres, concert halls, and museums. A video display ad was served across mobile, tablet and laptop devices, depending on the connection context of the intended ad recipient. For marketers to be able to deliver relevant, location-targeted campaigns at scale, they will need the data to back it up. But as consumers’ time spent with their portable devices has exploded and marketers’ general attraction to capturing consumers’ smartphone screens increases, ad spend is finally starting to follow. I tap the phone image and the site tries to open another browser window but I get an error that says I have too many windows open (there are 4) and I can’t get to the page. And just like Alice, we’re discovering an amazing world of new possibilities for marketing – one where mobile location is connecting the physical and the digital environments. Ad brands are becoming interested in these ‘moments’ and regard them as opportunities to share relevant ads. The 30-second, skippable video performed incredibly well, with a 79 percent completion rate and 90 percent viewability – tracked by Innovid.
That means accurate, first-party geo-data will only continue to grow in importance — and companies will be seeking the best possible providers to work with.
It’s now about using historical and real-time location data to predict future behaviour and receptiveness to brand messaging across multiple devices.



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