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Why your association needs a mobile marketing strategyHow many times a day do you use your smartphone?
Think about frequently asked questions from your current members: are there ways you can facilitate those into a mobile app? Could you update the search functionality on your current site so that it’s mobile-friendly? Is there a way to provide text updates during your association’s annual conference or check-in information and maps for those looking for more information?
It’s not just large corporations and businesses that stand to benefit from mobile marketing.
You may understand the importance of mobile marketing, but there could be a disconnect with senior leaders or your C-suite.
My point is: You need to immerse yourself in the technology through which your association will grow. How Can We Help?If you think your organization or event could use a good dose of future-focused insight from XYZ University, please contact us and let us know how we can help. Join the 10,000+ people who receive our e-newsletter and receive the first chapter of Sarah Sladek’s latest book, Knowing Y: Engage the Next Generation Now! Location-based marketing (LBM) has quickly emerged as one of the best forms of marketing in the world.
Mobile devices (smartphones, tablets etc) are quickly becoming the computing device of choice for many people and as such more emails than ever are being opened on such devices. Uses of mobile phone especially smart phones have shown a significant growth worldwide over the past few years. Marketing mobile application is a challenging job in today’s competitive online marketplace. According to the research, it has been evaluated that the free application have maximum download. Now create a stunning content that comprises videos, images and proper information about your application. According to the study, it has been found that about 90% of the people mostly uninstall the app after the 6 months of usage. For maintaining the relationship with the older customers, you can publish your video and blog content on the popular websites. All these tips will definitely help you create the best strategy for mobile application marketing.
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Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options – both technical and business based – that it is important to step back, look the business and marketing strategy, and to determine how mobile fits in at the strategic level. On the technical side, core ecommerce and marketing services such as content merchandising and discovery, checkout and payment, and content delivery can be provided to traditional desktops, as well as new devices like smartphones, tablets, TV’s and BlueRay players through Application Programming Interfaces (APIs). Before diving to deeply into the functional needs of the Mobile implementation, it’s key to get a solid understanding of the Vision and Objectives.
Mobile Vision – Discuss and define current vision of mobile, as it is currently understood.
Mobile SWOT (Strengths, Weaknesses, Opportunities, Threats) – It’s important to understand the landscape specific to your company’s mobile space. Governance – Establishing a strong governance approach for the collection and prioritization of scope for mobile, as well as an ongoing approach to keeping Strategy refreshed and making key tactical decisions quickly is critical to keeping up with the fast moving mobile environment. Establishing well defined Vision and a clear list of easily consumed Objectives which embodies the information collected in the items above. User Experience – The key to any good user experience strategy is to ensure that that all interfaces are built with a strong understanding of your user and their goals. Content Management – in the digital goods space, Content is the primary product which is being sold. Devices, Sites, Apps – There are more combinations available than ever when considering where to target implementation resources, and the technologies and interfaces being built today will quickly be eclipsed by the changes from tomorrow.


Marketing, Sales, Technology and Customer Input – it’s important to have a structured was of receiving and prioritizing input from Marketing, Sales, Technology and Customers is a way which ensuring urgent input can be considered and taken action on swiftly. IT and Infrastructure – At the heart of the whole ecommerce implementation – and even more importantly for mobile – is a solid, extensible platform and a responsive IT team who work collaboratively with business to roll out continuous improvements to the platform, its integrated services and the many front ends including mobile sites and apps.
Entitlements and Digital Rights Management – For digital goods, a centralized entitlements engine (digital rights), which is aware and in real-time sync with all channels that customers may be using, is critical to providing an integrated experience to users who access services and content from multiple devices.
Roadmap – All requirements and inputs are grouped into items, which are then prioritized and scheduled on the program roadmap. To get started, most organizations are working through a big-picture strategy, then aligning the many priorities which come out of the planning exercise into 2 stages. For organizations where mobile is still all new, it is recommended that the initial phase of their projects includes an initial mobile-optimized web site. Not only is mobile marketing one of the hottest topics amongst marketing strategists, (some say mobile is going to be bigger than the TV, radio and computer–combined), it is a great way to facilitate engagement and convert more users to membership within your organization.
This means you no longer determine when and where conversations happen about your association. Know the facts before going all out with your mobile plan and have the statistics to back up your theories.
He couldn’t survive free even for one particular second during the wedding ceremony time. LBM uses global positioning technology, usually linked with a smartphone, tablet, or car’s navigation system, to track where your customers are at and then offer them relevant promotions, information, etc.
Even in developing countries and emerging markets smartphones are becoming extremely popular. Some respected experts even think that we may eventually start doing most of our searches on social sites instead of through search engines.
By marketing to mobile devices you get directly in touch with your potential customers and become a part of their daily life. Sales are skyrocketing as just about everyone is trying to slip a smart phone into their own pocket and more and more people are using their smart phones to shop and search online. If you are into email marketing then you need to consider the impacts such mobile devices will have on your email campaign. Do you know the statistics of how many of the world’s population actually owns a mobile phone now, and how many of them are smart phones? Even though your application possesses high-end & unique features, the ineffective marketing can lead to less profit or revenue below your expectations. To boost your app marketing, it is necessary to know the potential audience, who want to have the application that you have developed. You may also contact the journalists and have a interviews, where you can discuss about the success of the mobile app. Do you have any suggestion that is helpful for prolific mobile app marketing, then please share your views at the comment section given below. The API’s standardize the interfaces which apps, sites or products need to access, simplifying integration and providing common tools and technologies which are scalable and well documented.
Recommendations from the Mobile Strategy will guide implementation and help to avoid pitfalls as well as forming a point of reference to evaluate detailed priorities against. Keep things at a high level from the perspective of requirements; don’t get to bogged down in the details of how things will be accomplished.
Launching into the mobile space is just the start of a long term engagement which will require ongoing maintenance and continuous improvement from the day of your initial release.
This is the key to starting off your Mobile Strategy with a consistent understanding across all of the stakeholders. Partnering this information with the context of use (understanding who will be using it, when they will use it and why they will use) is especially critical to the design and success of any mobile app or site.
It’s not uncommon to begin some action on a laptop, continue it on the way home from a smart phone, then to pick up the tablet when home to finish things off. Ensuring that data and content are structured for consumption by both today’s and tomorrow’s interfaces and applications is critical. Inputs from the various stakeholders will impact both Tactical priorities as well as being considered when strategic updates are being made to plans and roadmaps. Many organizations have multiple roadmaps, one for each major product or channel that they support.
These items then have their business value determined and then they are prioritized and assigned to the one or more roadmaps which will be involved in enabling the new features.


This will allow rapid development of features and integrations in a scalable and cost effective way.
With 201 years of technical experience in development and consulting, Dann is a Senior Project Manager at Elastic Path Software, working with the organization's largest and most complex customers to facilitate ecommerce success. And in advanced nations just about everyone seems to have a smartphone in their pocket or tablet in their hands. With smartphones and tablets becoming so popular any serious marketer will have to dedicate some resources towards developing a mobile marketing campaign. If you want to make good profit, then you should draft proper mobile application marketing strategies that can work effectively according to the trends.
Therefore, try to study the demographics thoroughly that for whom your application is suitable and why. Research for the best channel (social networking websites, like Facebook, Google+, YouTube, etc), where your potential audience can be easily accessible. Now, use the social media and other channels to share the content among the potential demographics. To bring new users, it will be better to promote the exciting offer, such as discount & gift. Mobile roadmaps that are well communicated and aligned with other priorities across the organization are more actionable, and will be supported by the many stakeholders and team members who need to provide resources and decision making inputs during implementation. Any lessons your competitors have learned which you can leverage to avoid similar pitfalls? The delivery of content, especially to global customers also requires a solid plan utilizing content delivery network (CDN) for scalability and performance.
Meta data, relationships between content, and various form factors for assets enable future interfaces to consume content as needed. When new items are added to the queue for implementation, they often have components that span multiple teams’ roadmaps (e.g. The second stage is a set of roadmap items which are required following the initial launch. Selecting which functionality, what platform, and how urgently the apps need to get to market is all part of understanding the overall Mobile Strategy and is mapped out on the Mobile Roadmap.
Those priorities will be associated with multiple changes required to both platform and other aspects of the systems and internal processes. It’s important to note that following a functionality release, the same stakeholders are continuously involved in providing the next round of inputs for the next round of functionality extensions, optimizations and continuous improvement. To truly understand where to start a Mobile Strategy is used to collect input from stakeholders and to collaboratively establish a prioritized roadmap which outlines priorities and their relative sequence. For this, here the blog presents some of the important tips that can help you make the best marketing strategy that can give a push to your app sale as well as maintain presence among the audience.
Then, on the basis of this evaluation you can easily promote your application and can make the sale prolifically. Moreover, you should also use effective keywords in your contents and also consider about creating the best landing page for your application. Toallow these files to properly run you need to download and installone of the Zend guard run-time libraries. Building applications to consume and test content in the many different formats and styles available today can be continuously leveraged for improvement. The Strategy will allow for a value of each item to be determined, to ensure that priorities are based on both business and IT requirements and that the biggest return items are enabled first. Establishing the priorities and then bringing them together with the other organization priorities for ecommerce, and then visualizing them on a common view Roadmap, is an effective way to break down the challenge, and make it actionable. Here, your objective is to attract the enough audience that can take your app to the topmost ranking. You can also collaborate with other developers and convince them to advertise your application in their mobile app. Download a few that are association-based (Maryland State Bar Association has one for its 20,000+ attorneys and judges) to see how they work.




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