Mobile phone advertisement video,website to make videos for youtube,how to make a review for a movie,advertising and marketing university ranking - PDF 2016

Your use of this website constitutes acknowledgement and acceptance of our Terms & Conditions. Miss Me, a Los Angeles-based women's clothing company, launched a new advertisement in this month's issue of Lucky magazine, which features a QR code (see bottom half of image below).
Miss Me displays and explains the QR code well, but the company 'misses' an opportunity to use the code to further enhance the customer experience, or move a prospective customer further along the purchase decision process. Companies need to really think through a 2D barcode campaign and look at it as more than just making use of a code and trying to show the world how tapped in they are to "new" technology. In addition to spotting the Miss Me ad in the magazine, I also noticed a number of Microsoft Tags scattered from one page to the next. The television channel, Starz, has launched an advertising campaign to promote a new 8-part mini series, which is based on Ken Follett's "The Pillars of the Earth." In the two-page ad found in Entertainment Weekly, a Microsoft Tag is displayed. I have seen full-page versions of this ad in The New York Times and other publications, but there was no Tag displayed. To promote the 17th Annual Cancer for College Golf Classic, Golf Magazine has launched a new print advertisement, which features a JAGTAG barcode. In the middle of the JAGTAG is a silhouette of a golfer, and this is how JAGTAG "brands" the code. Each year, the magazine holds its "Free Stuff" promotion and, this year, they have decided to use 2D barcode technology as the way by which readers can enter into any one of the 159 product giveaways. As mentioned in a comment on yesterday's post about Clinique's QR code ad in Vogue, and now with this Allure campaign, one wonders if companies are focusing on women to be the early adopters of 2D barcode technology.
Clinique has recently launched a two-page advertisement in Vogue, which features a prominently displayed QR code but, based on the descriptive copy which accompanies the code, I wonder how effective the ad will be and if it can achieve Clinique's marketing ROI objective. Time and again, I see companies taking short cuts when it comes to the descriptive copy that is used along side a 2D code and this will only work to slow consumer adoption and acceptance.
Lastly, and from a pure marketing perspective, when I went to the website that was advertised, the only special offer that I found was free shipping for a $49.50 bottle of lotion. After scanning the JAGTAG with my phone and texting the image to the number provided, a few seconds later, I received a message on my phone, which prompted me to go online to a Verizon website.
While it is great to see a financial institution making use of 2D barcodes, perhaps the strategy and or execution needs to be thought out more and thoroughly tested (IMHO). Washington Square Press has created a newspaper advertisement, which features a Microsoft Tag, to promote a new book called Stardust.
Although the Tag holds a prominent position in the ad and there is a decent enough call-to-action next to it (Follow Joseph Kanon on a tour of Hollywood on your smartphone!), there is virtually no information to help the reader understand what the Tag is, how to make use of it and what it means to get the Microsoft Tag reader app. As discussed in previous posts, in order to speed consumer understanding, acceptance and interest in 2D barcodes, companies must pay greater attention to the description and instructions that surround the barcode. I am curious to know the scan rate and success of this advertisement, especially when space in The New York Times, where this ad was found, does not run cheap.
In today's The New York Times, the city of New Orleans ran a full-page advertisement to promote the city's food, music and events, as well as travel deals. While the Tag is well positioned and sized, and offers a strong call-to-action, I question the copy that is used to describe the Tag and what a reader is suppose to do with it.
For readers who may have never seen a Microsoft Tag before, let alone a 2D barcode, all of this is new to them, so the descriptive text which accompanies a code really needs to be explicit and very much step-by-step. Also, from a more strategic sense, what about all of those people who do not have the ability to scan the Tag, because they do not have a smart phone (still the majority of mobile phone users). Because I would like to believe that there is some truth in advertising, I thought it was worth mentioning a campaign that I have recently seen, and how I believe this is a positive for the 2D barcode marketplace. The campaign is entitled "Magazines, The Power of Print" and it was developed by five major magazine companies (Conde Nast, Hearst Magazines, Meredith Corporation, Time Inc. So how does this translate into a positive for the 2D barcode industry, simple, the Internet does not seem to be replacing the need or interest in magazines anytime soon, or as predicted, so one of the primary channels by which companies can make use of 2D codes remains extremely viable. As the Internet has evolved over the past 10-20 years, so too has the use and sophistication of icons. On the right hand page (see bottom), there are three mini ads from Estee Lauder, Hugo Boss and St.
W has clearly thought out the details of this campaign from contest name to ad page layout, and it would be interesting to learn the results. In this week's issue of New York Magazine, there is an in-house advertisement featuring a QR code. Good: the ad clearly explains that the blog app can be downloaded from the Android Marketplace and, to find the app at the Marketplace, a reader can either search for it or scan the QR code displayed in the ad. While this might have been an honest mistake, or maybe it was done on purpose, companies should not assume that consumers will know what 2D barcodes are and how to make use of them. Lastly, while Starbucks is merely a sponsor of the ad, I would be curious to know if Starbucks itself makes use of 2D barcodes. Big or small, new or old, companies invest a great deal of time, money and resources into the creation and management of a brand identity. For reference: a generic barcode refers to a simple black and white code, nothing more, nothing less.
While not all 2D barcodes allow for branding and customization, QR codes do, and there is one company that has been making a name for itself in this area, QRArts. In speaking with Patrick, he predicts that the majority of QR codes that we will see from day-to-day will be branded for the simple reason that a branded code serves to differentiate and distinguish one company from another, especially when a code stands alone and is not directly associated with an advertisement or promotional piece. Running shoe company, Brooks, has recently rolled out an in-store campaign to support the launch of their new running shoe, the Ghost 3. From July 1 - August 31, the JAGTAG code will be included in store posters, table tents, shoe talkers and on retail store staff shirts.

The New York Islanders are now the second National Hockey League team of which I am aware to make use of QR codes for marketing and promotional purposes (the Detroit Red Wings is the first).
The press release does a great job explaining QR codes to fans and informing them of how and where to download a smart phone reader app. Korean Fashion OnlineA blog about the latest Korean fashion trends, celebrities' fashion, street fashion, Korean shoes, Korean bags, accessories, fashion tips and more. Receive our latest posts and curated finds that are trendy, cute, fun, gorgeous, quirky and just plain exciting! Republican activists, organizers and voters gather for the Conservative Political Action Conference at a critical moment for the Republican Party as Donald Trump marches towards the presidential nomination and GOP stalwarts consider whether -- or how -- to stop him.
The number of migrants crossing the Aegean Sea from Turkey to EU territory remains 'far too high', EU President Donald Tusk said after talks with Prime Minister Ahmet Davutoglu in Ankara on March 3, 2016. A stranded motorist calls a service station from an in-car cellular phone, 1983, in a staged photo from General Electric.
If this level of sorcery seems too good to be true, you’ll go nuts when you hear the portable weighs just 30 ounces. Enter the ’90s — a time when “finding a phone in a car isn’t that unusual anymore,” this RadioShack Cell Phone commercial states. RadioShack’s bold claim seems to be that, in 1990, it was common for the phone to leave the car, allowing talkers to be rude and antisocial on the golf course, on a boat or at a restaurant.
You’ll have to remember, however, that this was when RadioShack was known more for its sense of humor rather than overpriced cables and accessories. Why not offer a discount, conduct a contest, show a video which explains why their jeans are so different or so much better, or explain the 1% for the Planet initiative? A 2D campaign needs to go beyond that if it is to achieve a desired marketing objective or ROI. These codes are placed by the magazine itself and serve to provide readers with additional editorial information about certain products and link them to how-to videos.
While it is hard to say, because I have seen Tags used in other types of publications, it should come as no surprise if Microsoft, like most any other company, has segmented the market and decided to pursue a certain target audience. Scanning the Tag brings the reader to a trailer for the series, which is fully explained in the copy along side the Tag. Having seen a couple of other JAGTAG codes that have similar silhouettes, I wonder if this is the only way that the company can brand a code, or can they place a corporate logo in the code and or use corporate colors. The Tags are being used by the magazine to giveaway over 32,000 products, which are valued at $750,000. And what's also interesting is that a publisher is behind this use of Tags, not a specific product company.
If there is real estate in the ad, which there certainly is in this one, then the company should use the space to fully disclose what the code is, how to scan it and where it will resolve to. Unless I was missing something, since when is free shipping on the Internet considered a "special offer"? Why not just provide a 1-800 number, which has an introduction that ties into the advertisement and, from there, a series of menu options, each one offering the reader the ability to hear from a global leader? I didn't, until this morning, when I walked past a Best Buy store here in Manhattan and saw a series of large window posters promoting the bicycle.
How perfect if the code resolved to a video that showed the bicycle in action, and then offered some sort of incentive to test ride and purchase. Scan the Tag and it resolves to a site that brings the reader on a tour of Hollywood, the city used as the book's backdrop.
Also, there is reference to "Atria Authors On Your Smartphone" underneath the Tag, and I am hard pressed to know what or who this is referring to and why the valuable ad real estate is used in this manner. Additionally, while Washington Square Press makes use of a call-to-action line, here too companies need to realize that a 2D barcode cannot fully stand on its own, it needs the support of a well thought out and defined call-to-action. The ad features a Microsoft Tag, which is branded with the same fleur-de-lis icon that is also used in the campaign logo ("It's New Orleans - You're different here.").
Not formal brand icons or corporate logos, but more simplified icons like the ones below, which have come to represent a particular website or software application. On the left hand page (see top), a description is given to explain what a Tag is and where and how to download a Tag reader app. In addition, this campaign is an excellent example of how companies need to spend the time, and the ad page real estate, to educate consumers about 2D barcodes, because without this education the process of consumer adoption will be that much slower. Because 2D barcodes are still so new in this country, companies should fully explain the codes they are using, where and how to download a reader app and what the code will link to.
So why, when a company uses a 2D barcode in their advertising or marketing collateral, does it choose a generic barcode, as opposed to a branded one?
A branded barcode refers to a code that has been customized with a company's name and or logo placed in the code symbol itself and, instead of being the utilitarian black and white in color, the code is generated using a myriad of colors (see example). From an overall brand management perspective, codes will be considered as one more item to be standardized. A second phase of the program will roll out around July 15th, when sneaker retailer Finish Line will send out a direct mail piece to 10,000 people. According to a recent press release, as the 2010-2011 season begins, the Islanders will display QR codes in print ads, on web pages and as social media avatars to get fans involved in events, contests and other team promotions. In addition, the release mentions how fans without smart phones can still participate in the upcoming contests, events and promotions by taking a picture of the QR code and texting or emailing the image to the team's Facebook page. Now, if only the rest of the team can do some serious scoring this season, perhaps we can see the Islanders in post-season play (sorry for the rant; it comes from a long-time Islanders fan who sorely misses the years when the Cup was won). Really, you can take it anywhere that you can bring the clunky suitcase attached to the phone, because the thing isn’t even wireless.

The commercial ends with a young boy, dressed like a “Revenge of the Nerds” extra, getting a phone call to the surprise of his dad. Once scanned, the code resolves to a video, which is the same video that can be viewed if one were to go to the company's website directly.
Almost anything would be better than the video which is shown, which I simply do not understand, but that's besides the point. From what I can tell, there was more than enough real estate in these others ads to display a Tag, so why wouldn't Starz want to reach as broad of an audience as possible and allow them to interact with a Tag and show them the trailer?
This makes the fourth or fifth magazine that I have found to use 2D technology more from an editorial perspective than a pure product advertisement perspective. But the company does the smart thing by providing a URL address so that non-smart phone readers can receive the special offer as well. Additionally, the company should include a URL address, so that non-smart phone consumers can benefit as well. I believe Clinique could have gone a bit further in their thinking and offered something truly special. I can think of a number of ways that financial institutions like NYSE Euronext can make use of 2D barcodes, but this is not one of them. The posters had a picture of the bicycle and some headline copy, nothing more, nothing less. Or, because only select stores carry the electric bicycles and offers test rides, why not display a code that resolves to a store locator? Snap this tag with your mobile phone for Spicy Summer Deals, free New Orleans music, deals and event info. Then an explanation of the magazine's sweepstakes is provided and how, by scanning the Tag in the ad, a reader can then input their contact information and be entered into the contest.
By scanning these Tags, readers are able to view exclusive videos and receive special discounts and offers. For both phases of the campaign, the return message to a consumer who scans the JAGTAG code is a video of the Ghost 3 shoe, along with a sweepstakes confirmation message and the option to opt in to their mobile database. From there, a member of the Islander's social media team will then respond with more information.
Turkish authorities were on March 5 in control of the newspaper staunchly opposed to President Recep Tayyip Erdogan after using tear gas and water cannon to seize its headquarters in a dramatic raid that raised fresh alarm over declining media freedoms. Today, these amazing devices enable all sorts of good and bad behavior, including Facebook rants, Twitter fights, selfies and Instagram photos of delicious delicacies and drunken text messages to those better deleted from our contacts list. This was the ’80s, though — until then it was a simpler, pre-”Ghostbusters” time in America. The kid throws out a few business terms, talks about buying shares, and the audience dies of hysterics. There’s a long list of all the things you can do with a cellphone, which all boil down to calling people from different locations. Of course, if the sole purpose of an ad like this is to conduct market research, where copy, code and imagery, etc. In addition, readers are prompted to scan as many Tags as they can find in the magazine, because it will increase their chance of winning the grand prize, a $500 American Express gift card.
Police fired the tear gas and water cannon just before midnight at a hundreds-strong crowd that had formed outside the headquarters of the Zaman daily in Istanbul following a court order issued earlier in the day.
Turkish authorities on March 5 were in control of the newspaper staunchly opposed to President Recep Tayyip Erdogan after using tear gas and water cannon to seize its headquarters in a dramatic raid that raised fresh alarm over declining media freedoms. It’s nearly impossible — and, frankly, terrifying — to imagine a world without smartphones.
First, only smart phones with a reader app can scan 2D barcodes, not just any mobile phone as mentioned in the copy.
Thanks to YouTube, we can take a look back at how mobile phones evolved, through our most sacred medium: commercials. Remember Nextel, that service Sprint acquired with what should go down in the record books as the most annoying feature ever? Second, the copy does not fully define the app to download as the app which enables the reader to scan the Tag.
An Istanbul court on March 4, 2016 ordered into administration a Turkish Zaman daily newspaper that is sharply critical of President Recep Tayyip Erdogan, amid growing alarm over freedom of expression in the country. Beep!Nextel gave you access to Direct Connect, a two-way radio that let people be obnoxious anywhere you were seeking peace and quiet: on the bus, the coffee shop — you name it. Nextel phones were very popular for a while and continue to be used on construction sites and the like, but the mainstream trend ended more abruptly than this 28-second commercial.Nokia (2000)It’s a new millennium, and because a Y2K apocalypse never happened, teenagers started celebrating by buying cellphones that reflected their personality.
Just before smartphones took over and made big phones cool again, models like Motorola’s Razr were everywhere. As much as Android fanboys hate hearing it, the iPhone is what started the smartphone revolution.
And humanity bowed before the device, for it was pretty freaking cool.From there, we were introduced to phones with similar designs, and new takes on mobile operating systems that we have today.

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