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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mobile Advertising is the fastest growing sector of the advertising industry, in 2015 it generated 30% of total digital advertising income, which hit a new record of $27.5 billion.
Let’s draw a bigger picture of the mobile app advertising market, in terms of its growth rate, revenue share, formats and geography. When we look at the general trend for mobile advertising revenue, we see that Search is and will continue to be the fastest growing type of mobile ads. There are several companies that dominate mobile advertising market, let’s look at their share, in US in particular. Revenue share with respect to device and mobile platform presents another facet of the mobile advertising market. Geographically the mobile advertising marketplace presented by 25 countries that represent all continents. Both iOS and Android platforms are divided into several categories mobile app owners publish their apps.
Because of the exponentially growing popularity of mobile apps, mobile app install ads have become multi-billion dollars business within a few years.
One of the most important metrics that is important for both mobile app owners and mobile advertising companies is Cost Per Install (CPI).
As important cost per install is, there is another metric, which Fiksu measures, that is even more essential for mobile apps portfolio owners – cost per loyal user.
Mobile advertising represents a significant portion of digital advertising, the ongoing evolution of mobile devices presents new opportunities for new ad formats and more sophisticated targeting.
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news. MAW has just learned that Yahoo CEO Marissa Mayer will officially open Yahoo’s third Mobile Developer Conference when it kicks off next week. Set for February 18 in San Francisco, the conference offers developers an opportunity to hear from some of the most talented leaders in the industry on the pressing topics facing the mobile developer community, including mobile monetization and user acquisition. Afternoon sessions will help developers learn how to leverage Tumblr for an effective content marketing solution, as well as offer a debrief on findings from Yahoo’s App Lifecycle study.

19 January 2016 - NHN Entertainments have revealed their investment into Mocoplex, a company specializing in mobile advertising platforms. This investment will combine NHN Investment's technical capabilities with Mocoplex's various network capabilities to produce synergies for both companies.
Kim Yoo won, the head of the DSM centre at NHN Entertainment commented, "Mocoplex's best known solution Adlib, provides significant technical abilities in mobile advertising networks".
MocoPlex's representative, Park Na Ra commented, "We are very pleased to be given this opportunity to work with NHN entertainment in creating a fresh approach to online and mobile advertising". Adlib which is Mocoplex's leading mobile advertising solution has the support of more than 1,500 serice developers with over 8,000 applications on offer.
Recently, Mocoplex released an augmented reality interactive video advertising platform called 'Gamping' which has been given positive responses from the industry.
Ad Age DataCenter subscribers can view reports and rankings of marketers, media and agencies. Primarily because, as we’ll see on a graph later in this article, the major platform for mobile Search ads is Google, which is the company with the biggest mobile ad revenue share on the market. This metric indicates how much does it cost for a company to acquire app users who actively use and will continue to use their apps. Due to its higher mobility a smartphone allows to generate a greater mobile ad revenue than a tablet computer.
For more information, full agenda details, and to request an invitation, developers can check the official event Tumblr here. The motive for the investment was to strengthen NHN Entertainment's capabilities in mobile advertising; a market which is experiencing tremendous growth.
Includes in-banner, in-stream (such as pre-roll and overlays) and in-text (ads delivered when users mouse-over relevant words). YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content.
About 2bn people in the world have a mobile phone, which is making mobile advertising a major distribution vehicle. By the year 2018 the total mobile ad revenue is projected to reach $42 billion, more than 300% growth from $12.5 billion as of 2014.

Facebook is number two and year over year it gains and loses one or two percent, staying within 16-18%. Among countries that demonstrate the most significant over the previous year growth are Turkey, it jumped up from 16 to 6th position, Argentina, from 20 to 5th position and Kenia entered the Top 25 list for the first time in 2015 and held 20th position. Games held the second position, with 23.6% of brand advertising revenue, with less than 10% of a total ad impressions volume.
By the year 2019 the total mobile app install ad revenue is projected to almost double this number and hit $6.8 billion. This metric varies throughout the year, it depends on mobile advertising demand increase during the holiday season, new smartphone models introduction and mobile operating system updates. Once the investment of US$1.7m (KRW 2b) is finalized, it is likely NHN will proceed towards full acquisition.
Video ads revenue is also projected to double from $1 billion in 2015 to $1.7 billion in 2016. Almost all other companies on the chart has a one-digit share and see only a slight decrease and increase within one percent.
Retrospectively it’s interesting to note that the CPI metric fluctuates around $1 since Fiksu began measuring early in 2013. Mobile app install ads market is in billions range and continues to grow rapidly, with major players in this field such as Facebook, Google and Twitter. One thing is clear, mobile advertising is only going to grow in future as it becomes perhaps the dominant platform for the advertising industry.
LinkedIn is the only company outside of the Google-Facebook-Twitter trio that experienced a significant mobile advertising revenue share growth, with 0.05% in 2013 and 0.36% in 2015, which is 700% growth!
Android completion can be seen at revenue share difference for both platforms tablet computers. Walt Disney Co., private-equity firm Providence Equity Partners and Hulu management own the rest. BlackBerry, Windows and Symbian have a less than a single percent share and really don’t present any meaningful competition to the iOS-Android duopoly.

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