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I was reading this on my iPhone 3Gs, yet I’m the one who works at a global post-advertising agency. There’s more proof than just the fact that my aunt owns her first smartphone (three generations newer than my own). A July 2012 survey by Google found that 67 percent of users surveyed are more likely to buy from a mobile-friendly site than they are from one that’s unfriendly, and 61 percent of users surveyed said they’d leave a website if they couldn’t quickly find what they were looking for. I could just have waited until I got to my laptop, but by then it was too late: My installer had already gotten back to me with prices, and I ordered through him. Speaking of Zappos, its mobile site is fantastic, and it also offers an iPhone application.
Given that there are businesses that still don’t believe they need websites at all, it may seem premature to try to move the masses toward mobile development. If your brand values consistent and recurring engagement, you’re doing it a disservice by creating a torturous (read: non–mobile optimized) mobile experience for your audience. Jon is a social media aficionado (geek), brand storyteller, Brazilian Jiu-Jitsu practitioner, nonprofit organization founder, die-hard Boston sports fan, and consumes entirely too much ice cream. This entry was posted in EVERYTHING IS FREE, INNOVATION MATTERS and tagged android, ios, ios6, ipad, iphone, mobile, mobile strategy, smart device, smartphone, strategy, tablet, website, zappos.
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We have an collection of Advertising Media Marketing And Pr News Jobs Brand Republic in various styles. Obviously downloads are a key metric for any app provider, but the number means nothing without context. Apps present a unique opportunity for brands, and they should not be treated as an app version of the website.
When you start thinking about "stickiness," you realize how much app usage trumps app downloads, as usage suggests enjoyment, utility and value. In addition to specific goals, you should have a flow in mind that you hope users will complete — register, refer friends, share content, purchase an item, link to social networks, et cetera. Now, without further ado, here are some of the most important KPIs to pay attention to when assessing the success of your mobile app. If people are using the app, they are getting value of it, whether it's helping them order food, kill time or find a more efficient route to work. Getting a sense of these engagement metrics will provide insights into how the app is used, letting you know where you should double-down and where you have weaknesses.
How you quantify "value" depends on your vertical — a news app may value ad impressions, a music app may value time spent listening to content, a retail app would value purchases, a game may track in-game currency.
It's great if your app is the hottest thing of the moment, but you won't be satisfied when the fleeting obsession ends. Plus, app store rankings are becoming more sophisticated and focusing more on retention and engagement, so we'll start seeing fewer flash-in-the-pan apps on the charts. Anyone can download an app, but it takes a special kind of app to compel people to use it with regularity.
There's a difference between opening an app when you're in line at a store and spending an hour using the app on your commute home.

It's great to have an engaged user base, but you probably created an app to drive revenue in some way. One way to acquire new users is to study how existing users found your app, whether through organic search, paid advertisements, in-app referrals or word of mouth. Are people spending five minutes actually extracting value from your app, or are they trying to find the page they're looking for, tapping through pages in a frustrated state?
Our wide-ranging vision is to lay an Indelible Mark in the Global Market of Software, E-Mobility, Security Systems and thus, to ascertain as a sovereign in the sphere. This site is never involved in any transaction, and does not handle payments, shipping, guarantee transactions, provide escrow services, or offer "buyer protection" or "seller certification". That’s when I knew it: Mobile has reached significant penetration and can’t be ignored by brands. This past Monday, during a panel discussion of mobile marketing at OMMA Global (where Story happened to take home an OMMA award), moderator Matthew Snyder, founder-CEO of ADObjects, Inc., said, “We’ve been hearing since 1995 that next year would be the year of mobile adoption and exponential growth.
So if your site isn’t optimized for a mobile device, then you may as well just redirect your customers to your competition. When I blew out the rear right tire on my car last week (pictured on right), I was instantly in the market for new tires. Data from Viacom indicates that 96 percent of tablet owners in the United States use their devices in their living rooms. The search function (for the mobile site) is right on the front page and has big buttons and simple criteria. But for most brands, having a website, even one that’s continually updated with fresh content (for inbound marketing and SEO purposes), isn’t enough anymore. If you require further details regarding the transaction data, please contact the supplier directly. Here is some inspiring pictures about Advertising Media Marketing And Pr News Jobs Brand Republic.
There isn't a one-size-fits-all set of key performance indicators (KPIs), but what follows is a primer that will provide a few things to think about. Each business should have specific goals for its app, and then base success on the metrics that are most relevant to those goals, says Ashley Twist, mobile innovation strategist at Engauge. This information can help you allocate resources for strengthening the app to drive greater engagement and, thereafter, revenue. The point is that knowing the value of various consumers means you can compare users and identify key segments of successful users as well as cohorts that need improvement, says Cipolla. Strive for longevity, and pay attention to the app's retention rate, specifically the one-, seven- and 30-day retention rates. Just like pageviews versus time spent on the web, session length on an app can help mobile strategists "quantify the depth of a person's relationship with an app," says Pietrzak.
You might eke $100 out of your top 100 users for a cool $10,000, but if you have a user base of 15,000 people, that's not a very impressive sum. As Internet wisdom tells us, "Ain't nobody got time for that." Time is of the essence, and it's your responsibility to make your app loading experience as efficient and frictionless as possible, says Peter Galvin, SVP of marketing at SOASTA. People are drawn to different kinds of apps for different reasons, and it's useful to know the best way to reach your target audience.

Before you dive into the analytics of your mobile app, be sure to determine the few KPIs that are most important to your business, and focus on those. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. No extra fluff, just a smooth user experience that creates the shortest path between customer interest and product sale. Activities, product promotion activities, client-side promotions, etiquette & public relations activities, brand promotion, talent show, product marketing show and so on. Click image to get bigger picture, and if you find Advertising Media Marketing And Pr News Jobs Brand Republic interesting, you might pin it to Pinterest. For example, H&R Block's key metric is how many users schedule an appointment, but an ecommerce app is more interested in conversions, average purchase size and the point at which people abandon their shopping cart. They like your app, they use it a lot, and they may even rely on it to get them through the day. You have to look at the whole picture, and the average revenue per user (ARPU) indicates the value of an individual to your app business.
She says her experience working with brands like The North Face and bebe show that app users spend 15% more online and 25% more overall on an annual basis. Users should be able to launch the app, load new pages and make purchases seamlessly without thinking, What's taking so long? Guy Rosen, CEO of Onavo Insights, cites how aggressive paid advertising has helped Candy Crush convert more than 20% of U.S.
Of course, you can scope out reviews and ratings on app stores, but you can also use tools like Helpshift and in-app messaging to get feedback about crashes, bugs and UI using that feedback to enhance the user experience. The adoption rate of iOS and Android devices has surpassed that of any consumer technology in history; it’s 10 times faster than the one that marked the ’80s’ PC revolution. The fact that smart devices can access full websites doesn’t mean that the experience translates well.
Your app should bring something fresh and exciting to the table, enhancing the customer experience and boosting loyalty and brand affinity. You need to learn everything about this cohort and how they're using your app so you can create a more engaging app and convert more users into active users.
Instead of a seamless mobile version, I got the full site, which took ages to load and had me zooming and swiping all over the page.
For example, MLS worked with Double Encore to develop an app, which could have been a channel through which to check scores and watch games. Instead, the app was built to be a soccer fan's ultimate companion, immersing the fan in soccer culture and offering information and an experience that the website didn't offer.

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