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Mobile advertising investment in the UK has grown by 90 per cent to reach almost ?1bn in the last year.
According to figures released by eMarketer, the growth in mobile advertising comes from investment in mobile search and display formats with mobile advertising spend having grown by 16 per cent to reach ?999m in the last year. That growth is expected to continue next year, with spend forecast to increase by 23.4 per cent to reach ?1,599m, with 2017 figures placed at ?3,707m.
Over half of all investments in online and mobile advertising is excepted to be made through search (?3,573m), while display (?1,498m) will make up a quarter of expenditure this year, expected to be ?6,066m overall.
The share over video advertising, set at ?244m this year, is forecast to grow to ?1,039m by 2017 however, with eMarketer claiming that the number of internet users watching video content online at least once a month will rise from 34.4m to 40m over the next four years.
Total UK media advertising spend, set at ?13,976m this year, is predicted to reach ?16,158m by 2017, with digital expected to make up over half of that spend by the end of the period. The cost of mobile advertising increased at an incredible pace in the last trimester of 2013, which matches with the arrival of the advertising season at full performance. This data, offered by MoPub (ad serving platform), an interchanging system of advertising of real-time-bidding for mobile phones was obtained after tracking the 30 million advertising impressions that their website registered in the last trimester. Elain Szy, the director of product marketing of MoPub, affirmed that after analyzing trimester, which is the great advertising season, it’s obvious that mobile phones is reaching incredible heights.
Not only the CTR (click-through rate) rates went very well during Christmas season, but stayed high in iOS devices like Android during January, and even exceeded the CTR registered in December.
AdSense, together with Google AdWords is one of the products of Google’s the advertising network. We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day.A Mobile audiences have exploded as a result. To access BI Intelligence's full reports on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.
Every year, Mary Meeker (a partner at Kleiner Perkins), releases an annual report on global Internet trends. What intrigues me the most though, are the implications these trends have for entrepreneurs. An entrepreneurial mind will see countless opportunities hidden among the statistics in this report, but below are three that stood out to me (in no particular order).

In 1995 there were about 80 million mobile phone users in the world, in 2014 there were 5.2 billion. Opportunity to build mobile advertising platforms, connecting businesses that spend lot on traditional advertising to mobile media companies with an established (and engaged) user base. It’s no secret that the on-demand economy has exploded in the past years, with companies like Uber, Postmates, and Instacart leading the charge. While the on-demand market has swelled in size, this has largely been in the consumer space (see chart above). Disrupt outdated business processes with on-demand services (customer service, business travel, one-time projects…. Think about the entire supply chain for a physical product – what could be enhanced by an on-demand service? It’s no surprise that these highly regulated industries have lagged behind in the adoption of emerging Internet-based technologies. The challenge for entrepreneurs is first to develop technologies that are needed in the education, healthcare, or government industry and then to successfully penetrate that market. I hope this sparked a few ideas for how you could leverage technology & the Internet to create change in the future. Companies really went crazy in Christmas and placed an exorbitant amount of advertisements into the mobile phones, confirming this device to be the channel and marketing trend in general. The major peak occurred in iOS during this time, when the prices increased in 66%, with regard to the beginning of the trimester.
Obviously, when we talk about paying, there immediately appear a whole lot more advantages, but if you are at the beginning of the creating your small business, you can use free tools to do mobile advertising. It’s an advertising term used to describe the fact that is newspaper, radio, television, out-of-home advertising, magazine and online advertising can be achieved on the basis of showing the advertisement to one thousand viewers. AdMob is one of world’s biggest mobile advertising platforms and affirms it serves more than 40 billion mobile banner text and ads monthly. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.
But, mobile ad networks, demand side platforms, mobile ad exchanges are all part of a dynamic ecosystem that is constantly evolving and trying to grow non-search mobile related advertising.

Told through 196 slides, the 2015 report provides a comprehensive view of how the Internet has advanced in the past year and what the future might hold. My hope is that these topics help inspire new ideas, uncover opportunities for existing businesses, or just spark interesting discussions. These companies have changed the traditional ways people get around, consume, work, travel, and more.
Meanwhile, consumers and businesses have embraced the power of the Internet to be more efficient and change the way work is done. Text4profit uses web-to-mobilephone system to deliver your text messages, using the resources of the web.
It offers the same features as the advertisement blocks, the only difference being the advertisements that are produced from the server, instead of using Javascript, thus the website must be prepared with the technologies from the server and the required permits to connect to Google. It’s used in marketing as a point of reference to calculate the relative cost of an advertising message or an advertising campaign in a certain medium. In the USA, people spend 24% of their total media consumption time on mobile (TV is highest, with 37%).
In addition to a large and growing user base, there are now 2.7 million people in the on-demand workforce – creating a new class of flexible job opportunities. Despite all of this, businesses are spending only 8% of total advertising dollars on mobile… Starting to sound like an opportunity? What technology that has made work more efficient in the business world can be applied in the government? Taking into account that Text4Profit uses only the resources of your website, there are no any per-message charges.

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